Tourism policy of the state

Tourism policy of the state

At the local, regional, national and international levels, ecology and economics, including tourism, are combined into a system in which causal relationships operate. However, as already noted, the subordination of the tourism sector to government bodies of various levels prevents the unification of the components of tourism policy. The creation of a coordinating body would partially help solve the problem. However, the state will still have to manage an area with which it is not very well informed. A more promising way in the management of the tourism industry is to transfer knowledge to the subjects of the tourism industry that will help them develop their own investment and communication strategy. Improving this knowledge will allow tourism to have a greater influence on the discussion of important issues of modern life and strengthen its position in these issues. For example, the share of tourism is known to be significantly dependent on the preservation and "promotion" of the national heritage. Tourism should not only participate, but also be perceived as a leading element in all processes related to national heritage. The impression that the tourism industry in general creates and the political significance of the tourism industry will depend on this.

States should clearly identify and promote what may be relevant to tourism development, in particular concrete measures to promote tourism globally. The abandonment of protectionist policies, ensuring the right to rest and increasing the duration of vacations are all desirable, of course, but will have positive consequences only if these measures are recognized as national priorities. It is important to formulate the basic political principles and consolidate them in work programs, to clearly define the degree and directions of the necessary state intervention in the tourism sector.

The responsibility of the state for the development of tourism, its participation in attracting investment is certainly of great importance. However, the following processes are equally important:

Control over the development of tourism activities based on the concept of planned development and the determination of national priorities;

Development of infrastructure within the competence of government authorities, both state and local. It is the basis of any socio-economic activity, including tourism;

State intervention, if necessary, for example, in the production of equipment for those areas in which the private sector will not be able to count on high profits, therefore, will not be interested in investments, say, for social, youth, cultural tourism ... The same goes for

International competition, national interests and the specifics of the industry are the main reasons that require the participation of government agencies in the management of the tourism industry. At the initial stage of the development of the infrastructure of the tourism industry, the state strongly supported the desire of people to travel and created the proper conditions for this. However, by the mid-60s of the XX century. the activities that were carried out in this direction were of an exclusively quantitative nature. The state contributed to the development of large cities, while at the same time they were centers of tourism. They are interconnected by a network of highways, which in itself has facilitated the use of road transport for tourism purposes. In Europe, they began to remove natural obstacles that prevented travel by car. Passenger sea transport was in crisis. Charter programs were gaining popularity. Overseas tourists joined the tourist streams that were directed to the big cities. Following the problem of stimulating the promotion of the national tourist product, the state tourism authorities had to solve the issue of transport infrastructure: large cities and main transport routes could no longer cope with the large flow of tourists, especially in the high season. The democratization of tourism has boosted the demand for mid-range hotel services and even additional accommodation facilities. At the same time, some countries faced a shortage of highly qualified personnel, forcing government agencies to intervene in the solution of personnel training issues.

So, in the second half of the XX century. a new direction has formed in the national tourism policy of most European states. they were worried not only about the quantitative increase in the tourist flow, but also about its quality, direction and controllability.

In Europe, the seashore improved, new destinations and tourist routes were developed, which allowed to relieve the traditional transport arteries. International tourism organizations have contributed to the expansion of the area of ​​activity of national tourism structures. In some European countries, special commissions were created, which, with the assistance of international structures, were engaged in the development of measures for the protection of national historical, natural and cultural heritage. Under the tourism administrations, independent organizations were created, responsible for the preservation of the environment, including the natural environment. The role of the state in these new areas manifested itself already outside the activities of government tourism organizations.

and the implementation of projects that require investment that exceeds the capacity of the private sector;

State support for tourism, as well as economic and legal regulation of this area, directly affects the decision-making on investment. Sectoral projects and development programs, which are developed under the auspices of the state, help to attract funds to this sector.

Tourism development will succeed with balanced policies at the national and regional levels. Industry development assistance may include;

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