What is being done today for the development of tourism at the level of regional authorities and in municipalities? This is our conversation with Vladimir KORSUN, a deputy of the Legislative Assembly, a member of the Communist Party faction.
- For more than a year, the question of more intensive development of the tourism industry has been raised in the Perm Territory. What exactly are the leaders of the region, including the Legislative Assembly, doing?
- Of course, the huge tourist potential of the Kama region today is far from being fully utilized. The deputies, including our faction, believe that natural, historical, cultural attractions can and should work for the development of the territories of our region, replenishment of the budget, creation of new jobs and an increase in the level of economic development, and hence the standard of living in one or another another specific area, city, settlement.
Back in 2008, we adopted a target program "Development of tourism in the Perm Territory (2008-2012)". This made it possible to solve several important tasks for the development of domestic and inbound tourism. For example, we have created a regional tourism information system. The Tourist Information Center of the Perm Territory was opened, the attendance of which in 2012 averaged more than 100 people a day. The official travel portal www has appeared on the Internet. isitperm. u. Seven new routes were developed, the most famous of which were the Green Line and the Great Tea Route.
- Can we say that we have already done a lot?
- I would say we did what was necessary. Something without which it was impossible to do without in the development of the industry, unless, of course, we intended to continue marking time. Yes, concrete results in 2008-2012. reached. But, as they say in the regional government itself, despite some positive dynamics in the development of the tourism industry in the region, Prikamye does not occupy a leading position in Russia, yielding to competing regions. The contribution of tourism to the economy of the region in 2010 - 1.1%. This is more than the all-Russian indicator, but less than the leading regions: Sverdlovsk and Samara regions, the republics of Tatarstan and Bashkortostan, where the gross regional product (GRP) of hotels and restaurants is 1.2%. Today, only the Krasnodar Territory is the closest to European indicators, where the GRP from tourism in 2010 reached 2.7%. It must be said frankly that one of the reasons for the lag of our region in the development of tourism is insufficient budgetary financing of this industry. Funds for the implementation of the regional target program for 2008-2012 allocated in the amount of 39% (51 million rubles) of the planned amount of 129 million rubles. On average, annual funding from the regional budget for program activities on tourism in the Perm Territory in 2008-2012. barely exceeded 9 rubles. per inhabitant per year. For comparison: in the Altai Territory - 87 rubles, the Sverdlovsk Region. - 34 rubles, Tatarstan - almost 20 rubles.
- Is there a new state regional program "Tourism Development" in the region today?
- Yes, it was approved by a decree of the regional government in February 2014. It is calculated until the end of 2016. Among its expected results is an increase in the volume of investments in fixed assets of the tourism industry by 1 billion 311 million 600 thousand rubles. , the emergence of eight certified tourist routes, an increase in tourist flow by 16%.
- Are there any priority types of tourism in the program?
- The program says that a variety of landscapes, many rivers and caves contribute to the development of water, hiking, skiing, ski tourism. The rich history of the region, historical and cultural heritage and outstanding events make it possible to develop cognitive and event tourism. The presence of natural mineral waters and mud, as well as a well-developed infrastructure is a powerful base for health tourism.
Perm is worth visiting for 2 days to get to know the city from different angles. On the streets you will see classic mansions of the past centuries and modern art objects, while walking along the embankment along the river, you will enjoy the picturesque view of the forest. Get to know the local cuisine and taste the Ural pies "posikunchiki" with juicy meat filling.
The city appeared around a copper smelter and subsequently earned the status of an important industrial center. However, a lot of attention is paid to cultural life, so it is worth setting aside time to visit museums and one of the theaters. In 2008, the regional authorities even proclaimed a "cultural revolution" in Perm, thanks to which large-scale festivals, a museum of contemporary art, and numerous art objects appeared. The city is also famous for its KVN players and a recognized cultural heritage of the region, the comedy series "Real Boys" about the life of a simple Perm guy Kolyan.
In two days you can walk around Perm and see the most famous places of the city. For the convenience of tourists, 2 routes have been developed: the "Green Line" through the most significant historical sites and architectural monuments, as well as the "Red Line" through the places associated with the love stories of prominent people who lived or were in Perm. External inspection of buildings along each route will take 2-2.5 hours. Since these lines intersect in some places and pass through the city center, we offer you more extended programs of walks around Perm.
In the central part of Perm there is a city esplanade - a favorite place for the townspeople to rest and hold public events. It occupies a large area between the building of the Legislative Assembly of the region and the Theater-Theater. This is a space in which there are different recreation areas: a modern playground, two light and music fountains, an amphitheater, green areas, avenue of Valor and Glory with plates dedicated to significant events, organizations and individuals, an impressive monument to the Heroes of the Front and Home Front. In summer, a festival house is set up here, and in winter an ice town is created with the city's main Christmas tree, many slides, an ice rink and ice sculptures. If you wish, you can visit the red-brick bishop's courtyard of the Church of the Ascension of the Lord in the pseudo-Russian style, a 5-minute walk from the Theater Fountain.
Head towards the Central Department Store, and near the Ural Hotel you will see one of the symbols of the city - the sculpture "The Legend of the Perm Bear". This is the embodiment of the bear from the coat of arms of Perm. He seems to be walking, and it is believed that his raised paw should be rubbed for good luck. Children love to climb the bear on horseback. Unlike bears on the coats of arms of other cities, the Perm one looks very good-natured.
Then head towards the river, past the old brick buildings - the chapel of Stephen Velikopermsky and the former female teacher's gymnasium. Note the façade of the Central Exhibition Hall, with its bas-reliefs on the subject of fine art. Come out to Cathedral Square overlooking the Kama River and enter the Perm Art Gallery. It may not seem immediately clear that this is an exhibition space, since the gallery was housed in the building of the Transfiguration Cathedral during the Soviet era. Its bell tower is clearly visible from the Communal Bridge.
What to see in Perm in 2 days? The Perm Art Gallery is the hallmark of the city because of its unique collection of wooden Orthodox sculptures, nicknamed "Perm Gods". These are figures of saints, carved from wood by residents of different parts of the Kama region, most of them were found in the north of the region. They are made for Orthodox churches, but they resemble pagan idols. The gallery also exhibits Russian and foreign art. The exposition of Old Russian painting is located in the altar, near the original iconostasis of the Transfiguration Cathedral.
Go to st. Monastyrskaya, which houses the zoo and mansions of past centuries, the embankment garden named after F.M. Reshetnikova. Pay attention to the information signs near the houses. The most beautiful and richly decorated building of the street is the Meshkov House. It was rebuilt after the fire, and the features of Art Nouveau were added to its classic look. The building was restored for N.V. Meshkov, who was engaged in steamship business. He was a famous benefactor, but a terrible legend is connected with his name and this house. The loving steamer had many illegal relationships, which resulted in babies left by their mothers at the porch of the house. Usually they were attached to shelters, but if the children spent the night in the cold and did not survive until the morning, then they died right at home. They say that sometimes children crying is heard here. Nowadays, the house houses the Museum of Local Lore.
“The Perm Territory is becoming more and more in demand and popular among tourists,” notes Vasily Vavilov. - Perhaps this is largely due to the fact that films are increasingly being made here. From the latter - the series "Territory" and the film "The Last Bogatyr". People see on the screen all the beauty of the area and go to see it with their own eyes. " In order to save time for future travelers hunting for rare shots, Vasily and I made a selection of places that definitely deserve attention. He believes that some of the attractions are not worth spending time on - they will also be on our list. Fortunately, there are very few of them.
Our rating is headed by Usvinskie pillars. Vasily, like many local residents, considers them the hallmark of the Perm Territory. The majestic stone massifs proudly rise above the Usva River. “As a blogger, I’ll say that it’s not just incredibly beautiful, but also absolutely stunning photos that will collect hundreds of likes on your page, it’s checked.”
Those who will remain impressed by the Usvinsky pillars, Vasily advises to go towards Krasnovishersk and see with their own eyes another masterpiece of nature - Mount Vetlan. It is a sheer cliff with a length of as much as 2 km and 100 m in height, which looks monumental and epic. And the locals for centuries have been making up legends about the gods who live here. Exactly opposite Vetlan - on the other bank of the Vishera river - stands Polyudov stone. “If you find yourself on it, you will forget that you have come to the Perm Territory: it will seem to you that you are in Lapland,” Vasily Vavilov is sure. "It is always cold, windy here, the trees are dressed in snow caps - the unreal beauty and atmosphere of the real Russian North." By the way, "The Last Hero" was filmed here. The city of Krasnovishersk itself, of course, also deserves the attention of travelers: in winter it is fabulous landscapes, views of the river, bound by ice, and in summer - the collection of cranberries and cloudberries. But tourists should take into account that the place is located 300 km from Perm, so all the logistics must be thought out in advance. There will be no problems with an overnight stay - there are many hotels along the way.
There is a paradise in the Perm Territory for lovers of abandoned cities. Not far from modern Gubakha there are 4 abandoned objects at once: Old Gubakha (it is also called a ghost town), the villages of Yubileiny (a cult place for stalkers) and Shumikhinsky and the city of Kizel - the most depressed, as the locals call it, the city of the Perm Territory. The fate of these cities and towns is similar: before, coal was mined here and life was in full swing, and after the closure of the mines in the early 90s, the cities were empty, the infrastructure was dilapidated, the old people live somewhere, but this is rather an exception. “Despite such a history, it is quite safe to be here, and fans of adventure and atmospheric photography often come here,” added Vasily Vavilov. - Somewhere old paving stones have been preserved, there are many German-style houses - an amazing combination. The pictures are obtained as from a mystical film. "
If tourists are in these parts - Vasily advises them to go to the Coal Museum. “This is not a trivial museum, in it you will learn many interesting details about the life of miners, which you can share with subscribers. The exhibits are located on convenient pull-out shelves - you can bring them closer to you and get a better look. Well, plus, that the museum is in the very center of Gubakha. "
It is definitely worth seeing the historical center of Solikamsk - tourists will not leave the feeling that they are transported to the film "Ivan Vasilyevich Changes His Profession". Even 100 years ago, the city lived very richly - due to the extraction and sale of salt, since then the magnificent buildings have survived. And right in the center of the city there is a salt well - Lyudmilinskaya, named after the wife of one of the salt producers. At the beginning of the 20th century, the Troitsk salt-making plant of I.V. Ryazantsev stood on this place.
Now let's move to Perm itself - the capital of the region is fraught with many interesting and unusual things. “If you want to relax in an unusual place - go to Starokirpichny lane. Once there was an unremarkable gateway, but now it is a real London quarter. Cozy courtyards, restaurants, a wine shop, clothing stores and many photogenic outlets, ”the blogger notes.
Another interesting attraction and pride of Perm is the Opera House. “During the war, the troupe of the Leningrad Academic Opera and Ballet Theater named after S. M. Kirov (Mariinsky Theater) was evacuated here, some of the artists remained with us. Since then, the Perm Opera and Ballet School has been considered very strong, which we cannot but be proud of, ”added Vasily Vavilov.
Summer in Perm is a great travel idea. In the warm season, you can enjoy walking tours with sightseeing of architectural monuments, travel to picturesque natural places in the region and visit interesting open-air festivals. The Ural city was founded in 1723, thanks to the creation of the Yegoshikhinsky copper smelters. Developing as an industrial center, Perm also became an important cultural center.
Summer Perm - walks through city parks and the embankment along the Kama, relaxation in modern urban spaces and evening shows of light and music fountains. This time of year is great for exploring the city's architectural landscape, where you will find mansions of past centuries, Soviet buildings and unusual modern sculptures.
Where should a tourist go in the summer in Perm? In the central part of Perm, there is one of the main recreation areas - the city esplanade. This is a public space on the street, located from the Theater-Theater to the Legislative Assembly building. The long section consists of several zones. The area near the Legislative Assembly consists of: a light and music fountain and an amphitheater near it, green hilly areas with trees and flower beds, swing benches, and a children's playground.
On the middle section across the road, from st. Popov to st. Borchaninov, there are: the monument to the Heroes of the Front and the Home Front, the Alley of Valor and Glory, footpaths, green areas. Reconstruction of this site is underway, it is planned to open a street cinema here. On the square between st. Borchaninov and the Theater-Theater is the Theater Fountain, in the evening you can see a light and music performance.
The Esplanade of Perm is used in summer as a venue for major city events. During the warm season, entertainment spaces are organized with games, workshops, concerts, etc.
What to see in the summer in Perm? A popular place for a promenade in warm weather is the city embankment. It is pleasant to take a leisurely walk along the Kama River, you can watch the water from the benches of the amphitheater, you can buy a snack in various cafes, there are children's and sports grounds. The embankment offers a view of the opposite bank with a pine forest and the Communal Bridge. In summer, entertainment and leisure activities are organized - from sports activities to intellectual games, film screenings and concerts.
Many people like to take photos in the rotunda located on the way down to the river from Cathedral Square. This is a recently built object modeled on the rotunda that stood in the Reshetnikov square in the 19th century. On the Perm embankment there is a popular art object "Happiness is not far off". Nearby there is a pier, from which cruise ships and river trams depart. Walking along the Kama in summer will be especially picturesque at sunset. Near the pier you can see the building of the former River Station, built in 1940. Now it and the building of the railway station "Perm - I" located across the road houses the exposition of the museum "Russia - my history".
Perm is the third largest city in Russia. For almost 200 years it was the official capital of the Urals, and in 2008 it celebrated its 285th anniversary. The word "Perm" comes from the Finno-Ugric "Pere Maa" (or "Parma") and translates as "Distant land" or "Land beyond the Portage". Perm is trying in every possible way to maintain its image of the cultural capital, if not of the whole of Russia, then at least of the Urals and the Volga region. Perhaps the city deserves this title.
Perm can be reached by train from Moscow from the Yaroslavsky railway station: most of the trains going along the Trans-Siberian Railway and to the north of the Tyumen Region make a stop here. There is a direct train "Kama" Moscow - Perm. The fastest is the Rossiya train, which follows the route Moscow - Vladivostok. Average travel time by train takes 20-22 hours.
From St. Petersburg: trains to Yekaterinburg, Chelyabinsk, Nizhny Tagil and further east.
And, of course, flights. The international airport "Bolshoye Savino" is located 18 km south-west of the center. Aeroflot flies here from Moscow from Sheremetyevo-1, S7 from Domodedovo. From St. Petersburg - Aeroflot-Nord. Also: "Airline Tair" from Baku and Surgut, "KD avia" from Kaliningrad.
You can get from the airport to the center of Perm by buses No. 42 (20 RUB) or minibuses of route No. 1T, which go to the bus station from 6:00 to 23:30. Taxis are much more expensive - around 600 RUB.
There is no long-distance river passenger service along the Kama, only suburban and cruise.
Accreditation, extensive experience in working with groups, excellent reviews, in English and Russian. Comfortable transport, accommodation, national cuisine
An excursion is creativity, and not only for guides, but also for guests: you can be not just spectators, but also “second directors”. Ask any questions, contact with various wishes - thanks to them the walk will only become more interesting!
Accreditation, extensive experience, excellent reviews, in Russian and English, groups of any size.
Provide comfortable transport
Huge assortment of goods for sports and recreation in the catalog of the Internet store "There is everything". You can buy cheap goods for tourism wholesale and retail with fast delivery from us!
Tourism Marketing. The concept of tourism marketing and its features Marketing system in tourism 1 The concept of marketing in the tourism industry 5 2 The structure of the tourism product 12