The Present and Future of Chinese Tourism: A Study

The Present and Future of Chinese Tourism: A Study

Currently, more tourists travel from China to other countries than from the United States and other market leaders. Understanding how this affects world tourism.

In the early 2000s, Chinese citizens only traveled 10.5 million. By 2017, the number of such trips has grown to 145 million - an incredible 1,380%!

In less than 20 years, China's international tourism market has reached the highest position in the world, ahead of even the United States. According to the World Tourism Organization, in 2016, Chinese tourists spent $ 261.1 billion in other countries; in 2000 this amount was about $ 10 billion. According to preliminary data, in 2017, their spending amounted to about $ 300 billion. American tourists spent a relatively small $ 123.6 billion in 2016.

It is noteworthy that only 7% of Chinese - 99 million people - travel actively. For comparison: the share of such citizens among the US population is 40%, and in the UK - 76%. Thus, the potential for growth in China's tourism market with a population of 1.4 billion is staggering. The Institute for International Tourism Research in China predicts that more than 400 million Chinese will travel by 2030.

According to the Institute, this means that of the 600 million trips that will add to the current number by 2030 (1.2 billion people are currently traveling, in 12 years their number will grow to 1.8 billion), almost half will be done by the Chinese. China's international tourism market will account for nearly a quarter of the world.

Not surprisingly, travel agencies around the world are already trying to attract a growing army of Chinese tourists. For example, Visit Britain's advertising campaign was launched back in 2014. Tour operators, hotels and sightseeing officials were required to provide information in Cantonese or Mandarin, and to adapt products to the Chinese market and culture.

Where are the Chinese tourists going?

The number of 145 million overseas trips can be misleading: the calculations took into account the special administrative regions of China - Hong Kong and Macau, as well as the island of Taiwan, which the state considers its territory. In 2017, 69.5 million tourists visited these regions.

Domestic tourism is also very popular with Chinese people. A lot of tourists travel to Beijing and Shanghai. Due to the influx of guests on weekends, they even block the movement of cars on the main streets. According to Sally Pekk, an expert at Telegraph Travel, who lived in China in the past, destinations related to the country's recent history are also popular. For example, many visit the Three Gorges Dam in China's impoverished industrial region. Young tourists looking for a thrill travel to the mountainous province of Yunnan, which borders Myanmar, Laos and Vietnam and is one of the most ethnically diverse regions in China.

Other Asian countries are also benefiting from the growth in tourism among the Chinese. The top ten most popular destinations include Thailand, Japan, Vietnam, South Korea and Singapore. The USA and Italy are at the bottom of the rating.

The most popular locations are Phuket in the south of the country and Chiang Mai in the north.

The Rise of Chinese Tourism: How and Where Chinese People Go and What It Means for the Rest of the World

Currently, more tourists travel from China to other countries than from the United States and other market leaders. Understanding how this affects world tourism.

Currently, more tourists travel from China to other countries than from the USA and other market leaders. Understanding how this affects world tourism

In the early 2000s, Chinese citizens only traveled 10.5 million. By 2017, the number of such trips has grown to 145 million - an incredible 1,380%!

In less than 20 years, China's international tourism market has reached the highest position in the world, ahead of even the United States. According to the World Tourism Organization, in 2016, Chinese tourists spent $ 261.1 billion in other countries; in 2000 this amount was about $ 10 billion. According to preliminary data, in 2017, their spending amounted to about $ 300 billion. American tourists spent a relatively small $ 123.6 billion in 2016.

It is noteworthy that only 7% of Chinese - 99 million people - travel actively. For comparison: the share of such citizens among the US population is 40%, and in the UK - 76%. Thus, the potential for the growth of the tourist market of China at a population of 1.4 billion amazes. The Institute for International Tourism Research in China predicts that by 2030 there will be more than 400 million Chinese.

According to the Institute, this means that of 600 million travels, which by 2030 will be added to current quantities (now 1.2 billion people travel, after 12 years their number will grow to 1.8 billion) Half will make the Chinese. The Chinese international tourism market will be almost a quarter of the world.

It is not surprising that the tourist departments of various countries are trying to attract the growing army of Chinese tourists. For example, the advertising campaign site Visit Britain started back in 2014. Tour operators, hotels and landmarks have obliged to provide information on Cantonese or Mandarin dialects, as well as adapt products to the Chinese market and culture.

Where are Chinese tourists go?

The number of 145 million foreign trips may be misleading: during calculations, special administrative districts of China were taken into account - Hong Kong and Macau, as well as the island of Taiwan, which the state considers its territory. In 2017, these regions visited 69.5 million tourists.

Domestic tourism is also very popular among the Chinese. Mass of tourists rides in Beijing and Shanghai. Because of the influx of guests on weekends, there are even overlapped the movement of cars on the main streets. According to the expert Telegraph Travel Sally Pekk, who in the past lived in China, are also popular areas related to the newest history of the country. For example, many attend the "Three Gorges" dam in the poor industrial region of China. Young tourists who are looking for acute sensations, go to the Mountain Province Yunnan, which borders on Myanmar, Laos and Vietnam and is one of the most ethnically diverse regions of China.

Other Asian countries also benefit from tourism growth among Chinese. The top ten most popular areas include Thailand, Japan, Vietnam, South Korea and Singapore. Circuit US rating and Italy.

Currently, more tourists travel from China to other countries than from the US and other market leaders. Understanding how this affects world tourism.

The Chinese coming in organized groups are far from always becoming a blessing of local businesses. Sometimes they create a tangible additional load on the infrastructure and nerves of local residents. The traveling group trip is usually organized as a closed cycle so that the maximum of money spent in the country can somehow get a Chinese operator.

Organized mass low-budget tours are considered in China itself as a less prestigious form of travel, more suitable for novice travelers or for people with incomes in the middle-low consumer segment. It is no coincidence that Thailand, the favorite tourist destination of the Chinese over the past few years, has banned entry of tourist groups from the PRC on cheap tours (up to $ 300) since 2016. Apparently, the cost limitation did not lead to a noticeable decrease in tourist flow: in 2017, more than 10 million tourists from China visited Thailand, many of them later became investors in Thai real estate.

Obviously, Chinese tourists worth fighting for - independent travelers - avoid massive cheap tours and go on self-organized trips for new experiences. According to Chinese statistics in 2017, 56% of tourists leaving the country organized the trip themselves or with the help of a travel agency as an individual tour for a small group of friends, colleagues, family. An increasing number of countries are opening up for Chinese tourism, and the role of this segment will increase.

Tank training ground as a business idea

Business tourists are a separate segment of independent Chinese travelers. These are experienced travelers who are usually met abroad by their local partners. For such meetings, companies traditionally spend significant budgets trying to repay the Chinese for their hospitality in China.

In Russia, in addition to traditional restaurants and field trips, tours to tank ranges and hunting have recently become popular: in China, similar fun is very difficult to access. This category of guests from the Middle Kingdom has everything in order with money, but there is not enough time: the availability of information in Chinese and the ability to make purchases without leaving the hotel often determines their choice when looking for gifts and souvenirs for home.

By the way, the question of what to give to a visiting Chinese partner from time to time arises sharply in the offices of Moscow firms - today it can be an interesting niche for the development of a small business.

Experienced travelers often speak good English, are young, travel to new places, enjoy local cuisine, visit cultural and historical sites. For many, the uniqueness of the experience is far more important than the price.

Unique experiences and study tours

Participants in the Chinese tourism industry argue that there are two trends of greatest interest among individual travelers.

The first is new and unique experiences, and they are little different from those chosen by wealthy travelers around the world. For example, travel to sights included in the UNESCO list of cultural values, to places with unusual culinary experiences, immersion in local life and traditions, to hard-to-reach places - Antarctica, the Galapagos Islands, villages lost in the mountains, etc.

Second - study tours/children's summer camps. Summer boot camps at renowned universities are especially popular with Chinese parents. The price for a stay in a similar camp in the United States ranges from $ 5000 to $ 8000 for a 10-day shift. In 2016, more than 800,000 Chinese went on overseas study tours during their vacations, spending over $ 3 billion.

The share of independent travelers in the outbound flow of the PRC is 40%, which is twice the volume of package tourism. The ATOR Vestnik got acquainted with the latest trends in the Chinese tourism market.

At the recent WTM London, the China Outbound Tourism Research Institute (COTRI) presented an interesting report on what the structure of the PRC outbound market looks like.

ORGANIZED TOURISM AND INDEPENDENT TRAVELERS:% X%

As it turned out, independent travelers, or those who are commonly called Free independent travelers (FITs), are the main core of the PRC outbound market in 2017. According to COTRI, 40% of all overseas trips today are individual tours, another 40% are trips of semi-FIT travelers (some elements of the tour are ordered from tour operators, for example, accommodation or transfer - "ground handling"). And only 20% of trips abroad are traditional package tours with included transportation.

As noted in the COTRI study, organized tours are mainly sent to budget tourists, residents from agricultural regions or those citizens of the PRC who travel abroad for the first time. In large regions of China or developed industrial centers such as Beijing or Shanghai, package tourism stagnates or even loses its volume.

As noted by the head of COTRI Wolfgang Georg Arlt, this fact is important for understanding the future of outbound tourism in China. He recalled that in 2016, Chinese outbound travel reached 122 million, with an average growth rate of travel bookings for travel destinations outside Greater China of 9-11%.

The expert identified the factors stimulating the growth of Chinese tourism around the world: the easing of visa restrictions and the emergence of new routes due to the growth of air traffic, especially from cities of the "second tier", from where you can fly directly to key international airports.

CHINESE TOURISM HAS A WOMAN'S FACE

According to him, marketing should now be focused on FITs-travelers, and mainly on women. According to statistics, 56% of China's tourist audience are women, and more often than not, these are experienced tourists who are interested in small destinations, some special programs, rather than study visits to large cities.

Unlike Western FIT, as Arlt noted, the Chinese have more money, for them traveling abroad means status and prestige. For this reason, Chinese tourists are interested in different experiences and activities, for example, they are ready to pick wild fruits and mushrooms, they are eager to see the northern lights, to experience a genuine immersion in the life of the "aborigines" of the host country.

“They are willing to pay for the experience, for the sensation. This is something that can be shown and talked about at work or in other social circles. This is what will help them stand out from others, ”the expert explained.

WHAT AND HOW TO ATTRACT A CHINESE TOURIST

According to the head of COTRI, you can get such a quality and savvy Chinese client "digitally". According to him, the Chinese digital landscape is much stronger than the European one, including mandatory mobile payments and QR codes. From 53% in 2014, the share of Chinese travel booked online jumped to 80% in 2015. At the same time, 71% of orders on Ctrip, the most popular Chinese travel site, are made from mobile devices.

Are you a sophisticated traveler or a novice tourist? Are you interested in the culture of ancient civilizations or just want to take a break from the hustle and bustle, contemplating the sea? In any case, China will become a country for you to visit again. We offer you to get to know each other better and find out why this destination attracts tourists so much.

The great scale of the Republic of China

The Chinese civilization is one of the most ancient in the world, it is no less than 3500 years old. A multitude of traditions, ceremonies, regularity, wisdom and mystery - these are the associations that arise when this country is mentioned. The greatness of China is not only in its antiquity, it can be traced in everything: one of the largest countries in terms of area, population, level of production and foreign exchange reserves, even their wall is the Great China.

Where is on the map

China is located in East Asia, covering an area of ​​9.6 million square meters. km. The shores of the Celestial Empire are washed by the Yellow, South China and East China seas. The country borders on the DPRK, Russia, Mongolia, Tajikistan, Kyrgyzstan, Kazakhstan, Afghanistan, India, Nepal.

How to get from Moscow

Before you go to China on vacation, you should find out how it would be best to get there.

Did you know? Travel costs from Moscow can be up to half the cost of the entire trip.

Of course, the fastest, most convenient and safest way to get to China is by air. Today, there are at least 2 flights daily from Moscow to Shanghai and Beijing, and there are also regular flights to Guangzhou that operate weekly. You can also get by plane with a transfer in other cities, but it should be borne in mind that this method is the most expensive.

The second option is less expensive, but much longer and more extreme. There are 2 trains departing from Moscow weekly to Beijing, one of which takes 146 hours, the other 132 hours.

It is also possible to fly from Moscow to Vladivostok, and from Vladivostok you need to go to the bordering Chinese cities by bus. This method is often used by people who travel to China not on tours, but on their own.

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