According to YouTravel. e, Altai became the most popular tourist destination in 2020, as well as during the New Year holidays. The top 5 of this rating also includes the resorts of Lake Baikal.
“The year was not easy, and travelers strive to spend it brightly, getting the maximum impressions, which is confirmed by global trends,” the CEO of YouTravel commented on the results of the year. e Olga Bortnikova. “The New Year's rating largely repeats the tendencies of the year - residents of large cities want to create a festive mood for themselves, so they choose snowy regions.”
Most of YouTravel users. e went on New Year's holidays to Altai (20%), Dagestan (15.5%) and the Kola Peninsula (12%). The five leaders included Baikal (9%) and Crimea (7%). Compared to the same period last year, the number of travel bookings in Russia has increased 10 times. On average, users spent 51,638 rubles on a New Year's trip on an author's tour, which is 34.4% more than in 2019.
The most active demographic group, which most often planned New Year's celebrations in the author's tour, were people aged 25-34 (33.3%). Most often, author's tours for the holidays were booked by residents of Moscow (46%) and St. Petersburg (12%).
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In the Ust-Koksinsky district of the Altai Republic, there is a cascade of the Multinsky lakes, which are visited by about 2 thousand people a year. Why about? Because it is impossible to count every tourist.
Although the lakes, due to their isolation and belonging to the Katunsky Biosphere Reserve, contribute to a relatively accurate accounting. First, tourists are counted by the number of permits issued to visit the reserve. Secondly, the inspectors count on the heads of the tourists passing by the cordon. Thirdly, information about people is also transmitted by residents of the Multa village, who are busy transporting people to the lakes - you cannot drive to them by an ordinary car - only in a UAZ or GAZ-66.
But even with such a multi-level accounting system, there are travelers who walk to the lakes and bypass the inspectors' cordon. They are not included in the statistics.
But the statistics include all tourists visiting the Altai Territory - 2 million 50 thousand people in 2016. This figure was announced by the regional leadership at the XII International Tourism Exhibition "Intourmarket-2017", which took place in Moscow in mid-March. The exposition of the region occupied 800 sq. meters, the regional delegation consisted of 66 organizations - representatives of municipalities, tourist companies, hotels, as well as folk craftsmen, artisans of the region.
At the exhibition, Vladimir MEDINSKY, Minister of Culture of the Russian Federation, said that in addition to St. Petersburg and Moscow, the leading regions in terms of the growth of tourist flow include Tatarstan, Altai and Krasnodar Territories - his statement is quoted by the official website region.
Understanding how many tourists come to the Altai Territory is an interesting task. In 2006, according to the then Chief Economics Department of the region, the region was visited by 200 thousand tourists, in 2013 - more than 1.5 million, three years later - 500 thousand more people. Such an increase in the flow cannot but be noticeable to the naked eye - by the number of planes arriving in the region, cars arriving at it, sailing along the rivers.
According to Alexander SMIRNOV, director of the Plot travel agency, there is indeed an increase in the number of visitors to the region, but the official figure of 2 million is questionable. There is no clear methodology for counting tourists, the number of flights has not increased proportionally, the number of rooms in hotels and tourist centers is also not growing as fast as the number of tourists according to official data.
Perhaps the secret of good statistics lies in the broad understanding of the term "tourist". According to the Western methodology used now, a tourist is considered not only the one who declares his desire to have a rest, but also anyone who buys a ticket that travels over the edge - for example, from the Novosibirsk region to the Altai Republic. The number of cars can be counted on bridges, and everyone, including local cars, can be included in the traffic statistics. If specialists from different regions of the country flock to Barnaul for a conference of doctors, this is business tourism. If former residents of the region who have moved to other regions come to visit, this is also tourism. You can say family. Probably, even an official who flew to Moscow and back on business five times a year increases the statistics of the region's tourist flow by five people. And a resident of Barnaul who had a bite to eat in Srostki on the way to Chemal is also considered a tourist.
Once, at the dawn of the rise in prices for air tickets, the federal center promised to think about compensating part of the cost of a flight to "expensive" regions. Perhaps, looking at the remarkable statistics and the annual growth in tourist traffic, the idea of compensation for air travel was put on the back burner. The Altai Territory turned out to be so popular that they flew, they fly and will fly for 7, 15, and 30 thousand rubles in both directions.
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