Inbound tourism has become a priority for the first time

What will domestic and inbound tourism look like in 2020

Pain points of the old and new years

Summing up the results of the year, Profi. ravel found out from experts what events they consider decisive for the development of domestic and inbound tourism markets in the new year.

Introduction of electronic visas for foreigners

Sergey Voytovich, director of the tour operator "Svoy-TS":

In my opinion, event number 1 in 2019 is the introduction of electronic visas in Kaliningrad and St. really there are prospects for the development of tourist flow to Russia. We immediately noticed a sharp increase in the number of travelers in both regions at 30% per year.

Key changes in the tourism industry in the coming year, in my opinion, will be like this. The first is the introduction of the open skies regime in St. Petersburg, which, taking into account electronic visas, will sparkle with new colors. The second most important question is what will happen to the Intourist department upon entry? After purchasing a Russian tour operator and German subsidiaries Thomas Cook, ANEX Tour management can build an excellent tandem of them for receiving German tourists in Russia. And the third is the European Football Championship, in which our team will nevertheless take part under its own flag. As in the case of the World Championship, this is an excellent opportunity for tour operators to earn money and interest fans so that they come back here again - already as tourists.

Tour operator subsidies for foreign tourists

Marina Levchenko, general director of the tour operator "Tari-Tour":

Subsidies will help companies that are serious in inbound tourism to increase their advertising and attract more tourists. Private companies have limited resources for advertising and study tours in Russia, so this is a significant support for us.

Frankly, I didn't expect to see so many hotels among the winners. Of course, this is legal and even natural: they also go to exhibitions and are actively advertised. But still a little offensive. After all, they do not have to put a lot of effort to attract individual tourists. And we, meanwhile, are going to spend part of the money received to compensate for the increase in prices by hotels. Now I understand why some objects refused to sign us tourist lists.

The new Rostourism team and the railway to Crimea

Sergey Romashkin, general director of the tour operator "Dolphin"

An important change in 2019 is the renewal of the Rostourism team and the transfer of the department under the wing of the Ministry of Economic Development. In my opinion, this is a serious transformation: a new level of planning, intellectual work, more serious programs for the development of the industry. We welcome this update. It will certainly have an impact on the market next year.

What will domestic and inbound tourism look like in 2020

An order has been published on the website of the Government, according to which tourism was for the first time included in the list of industries whose export support is carried out by federal executive authorities as a priority. "Vestnik ATOR" found out what kind of support Russian inbound tourism needs.


As indicated in the document, among others, priority export support will be given to works and services in such areas as tourism, education, healthcare, engineering, information and computer services, etc.

So far, detailed information on how exactly the state will support the export of tourism services (this is the activity of receiving foreign tourists from Russia, i.e. the sphere of inbound tourism).

The Russian Export Center JSC (a link between exporters in the field of financial and non-financial support measures and relevant ministries and departments) explained that some specifics, including the possibility of creating specific measures to support the tourism cluster with REC side, it will be possible to speak only after the adoption of the passport of the project for the export of tourism services.

“As part of the work on the priority project of the Government of the Russian Federation“ International cooperation and export ”, the issue of supporting the export of services, including tourism, is being worked out to one degree or another. For example, the passport of the project for the promotion of educational services has already been adopted. However, the topic of tourism is still only at the stage of development. REC participates in the dialogue with the relevant departments as a key institution for export support, "Igor Shlensky, Managing Director for Coordination of the REC's priority project, told ATOR Vestnik.

He also noted that the project discusses a wide range of issues - from the approach to the visa regime and the formation of tourist routes to the development of tourist infrastructure.


Today, the situation in Russian inbound tourism is unfavorable, experts say. According to the latest data from Rosstat, in the first quarter of 2017, 1.2 million foreign tourist arrivals were recorded in Russia. This is 17% less than in the same period last year.

Experts interviewed by ATOR Vestnik speak of the need for active financial participation of the state in supporting inbound tourism. Among such measures, the popularization of Russia as a tourist destination abroad is distinguished.

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