Travel business is one of the most affected industries from the pandemic. However, the country's government has taken some measures to support domestic tourism, and since July 2020, some countries of the near and far abroad have opened their borders to Russian travelers - the list of states is gradually increasing. Let's see what the main changes have taken place in the field and how tourism will develop in the coming year.
The impact of the pandemic crisis on domestic tourism was not as catastrophic as in the case of overseas travel. On the contrary, according to KupiBilet, Russia ranks second in the world in terms of domestic tourism recovery. Decrease in demand was observed in October - by quite acceptable 17%. Among the government measures to support the industry is the introduction of cashback for domestic tours.
Most hotels closed during quarantine, so the demand for short-term rental housing increased by 50% compared to previous years. During the summer season, Russians mainly visited Crimea, the resorts of the Krasnodar Territory and Altai. There is a demand for new directions - Dagestan, Karelia, Ingushetia and the Kaliningrad region.
Due to the increased interest in domestic tourism, the share of sold tours has decreased. People now prefer to travel, choosing their place of residence on their own. The demand for the service of local guides grew by 46.3%, according to statistics from Avito Services. At the same time, preferences have shifted from hotel accommodation to daily rent of apartments - it is cheaper and more comfortable.
Among tourists traveling in Russia, in 2020, residents of large cities predominated, who, before the pandemic, preferred overseas travel. Sports and educational routes were preferred. In the future, this will have a positive effect on the development of local tourism infrastructure.
A remarkable trend - tourists now prefer to travel by car. The car allows you to travel along a difficult and interesting route, and under quarantine conditions, travel by personal transport is safer than a train or plane. The popularity of motorhomes has sharply increased: according to Avito Auto, the demand for mobile homes has grown by 40%.
Restrictions on mass entertainment events introduced in Moscow and St. Petersburg were not slow to affect winter recreation. Traditionally, Russians like to spend winter holidays in capitals. Now the direction has changed - tourists, including residents of the capital, go to the regions: Sochi, Sheregesh (Kemerovo), Elbrus region, Altai, Karelia, along the Golden Ring route.
All trends and statistics indicate that 2021 will also be the year of domestic tourism. Many Russians traveled the country for the first time in 2020, and only because the borders were closed. However, the unusual inland routes have been enjoyed by many travelers. According to Raiffeisenbank, 74% of Russians are ready to spend their holidays in the country if they are told about new interesting places.
The travel industry has to adapt quickly to a new reality - with thermal imagers at airports and proximity screening. In this article, we propose to look at new technologies in tourism - since they have every chance to determine the future of travel.
Touch screens have made their way into the travel industry in the last decade. Since then, touchscreen self-service check-in kiosks have gradually replaced traditional airport counters, and touchscreen menu screens have appeared on seatbacks on all long-haul flights. But all these touchscreens are breeding grounds for viruses if they are not properly disinfected after each use.
Welcome to the era of "touchless" travel technology, where identity and reservations are verified by biometrics. This means that there will be more mobile boarding tickets, artificial intelligence will be used more often for face recognition, and the iris of the eye will be scanned instead of passports. Delta Air Lines is already practicing face recognition technology when boarding a flight and is being tested by United Airlines. Biometrics are also being tested at airports in Canada, Iceland, Italy, Japan, Singapore and Spain - and everything goes to the fact that in the future it will be a ubiquitous procedure.
Never queuing at the airport again - who hasn't dreamed of it? Moreover, it is almost impossible to maintain a social distance in queues, where everyone line up one after the other and use common containers for things. It seems that the queues at the airports have come to an end, and they are already in a hurry to replace them with smart technologies.
“To avoid crowding, airports will introduce reservations for security screening and control. We may well turn into a society that lives "only by prior reservation," and lovers of spontaneity will have to adapt ",
Montreal's Pierre Elliott Trudeau International Airport is already asking passengers to book security check-in times in advance to avoid queues. Further - more: the inspection of baggage in the future may be carried out by various screening systems, and if so, the need for a centralized scanner through which baggage and carry-on baggage were driven earlier will disappear. We will follow!
Airline marketing strategy firm Simplifying predicts the phenomenon of sanitized travel. The luggage will be disinfected using a special spray, and then "sanitegs" will be glued on it - tags confirming that the suitcase has been sanitized. Carry-on baggage will be disinfected with ultraviolet rays or a disinfectant cloud directly in the scanner during inspection.
To reduce the risk of spreading infection, Singapore Airport Changi is already disinfecting self-check-in carts and kiosks with a long-lasting anti-microbial coating. Most airports have not only strengthened routine hygiene measures, but have also deployed hand sanitizer dispensers across all terminals.