Arkhangelsk Tourism

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Are you planning a trip to the Arkhangelsk region, but do not know where to start? The team of the tourist information center of the Arkhangelsk region will be happy to help you plan a route, tell you how to get there, where to stay and what to see. render completely.

On February 12, the automobile expedition "Russian North in the arms of winter" starts, the route of which covers three regions: the Arkhangelsk and Vologda regions, the Komi Republic.

"This is our third big expedition to the Arkhangelsk region. I sincerely believe that this is the land where that mysterious Russian soul lives. Along the great northern rivers - Mezen, Pinega, Northern Dvina, Onega - and today there are old villages, the same ones about which our grandmothers and great-grandmothers once told us, reading folk tales to us before going to bed, - said the navigator of the expedition Vladimir Kezling "

From March 17 to May 16, 2021, the TRANSIT festival will be held in Arkhangelsk, which will combine the theatrical European Spring and the Great Easter Philharmonic Festival.

In addition to music and theater, the audience will enjoy two art exhibitions and film evenings.

Weekend in Arkhangelsk! Choose and plan:

- concerts in Tim Dorofeev's jazz club; - master class "Embroidery of the Pinezhsky district" or museum lecture halls in the museum association; - the last chance to visit the exhibition "North-2020" in the exhibition hall of the Union of Artists.

Great news to share!

Arkhangelsk Tourism

Pomorie can count on a significant increase in funding for projects of NGOs and TPSs.

Starting this year, at the initiative of the head of state, the Presidential Grants Fund will support socially oriented NGOs not only directly, but also through competitions sponsored by regional authorities.

Regions can request co-financing from the Fund in the same amount as laid down at the regional level to support NGOs. render completely.

According to Ivan Novikov, Chairman of the AOSD Committee for the Development of Civil Society Institutions, funding to support socially significant projects in the region has been constantly growing since 2019. But, despite this, only about 40-50 percent of applications are approved.

- Many well-developed projects remain “overboard” simply because the amount of funding in the region is insufficient - such a picture is observed both in the TPSG competition and in the competition of socially oriented NGOs. As a result, important and necessary projects have to be rescheduled for the next year. The initiative of the President will directly help increase the number of supported applications, says Ivan Novikov.

25! organizations from the Arkhangelsk region were recognized as winners in the first competition of the Presidential Grants Fund in 2021! Great start!

In the last hours of the outgoing year, I would like to address you with words of immense gratitude and respect. The outgoing year 2020 harshly tested us for strength, forced us to think and act outside the box, forced us to abandon many familiar things. render completely. The conditions faced by the collectives of non-profit organizations and territorial public self-government in 2020 will leave an imprint for a long time and serve as a good lesson for the future. We've all learned to appreciate things that we hadn't even thought about before. We realized how great it is to just communicate, to meet. Host and attend events, meet new people, not only on social networks. This is value. Certainly.

The outgoing year has brought us to a new level of telecommuting, teaching us how to communicate at a distance.

A significant date for me is July 29 - the "legal" birthday of the Association "Arkhangelsk Regional Association of Territorial Public Self-Government", and the outgoing 2020 will be remembered, first of all, by the work on the Board of the Association, in a team of strong like-minded people. Despite the restrictions, we were able to organize well-coordinated work aimed at improving the system of local self-government. The circle of our professional and business contacts has expanded and allows us to make ambitious plans for the next year.

I would like to express my gratitude to partners and colleagues from the Government of the Arkhangelsk Region and personally to Alexei Vladimirovich Shirobokov, the Public Chamber of the Arkhangelsk Region and personally to Yuri Ivanovich Serdyuk and Olga Yuryevna Bulanova, the Garant social technologies center and personally to Marina Evgenievna Mikhailova, NGO "Fund for Economic Programs" and personally to Yan Vladimirovich Turov, Pinezhia Initiative NGO and personally to Lyudmila Alekseevna Kolik, Krasnoflotsky TOS and personally to Irina Stanislavovna Kuznetsova, the Association for the Support of NCOs of the Nyandomsky District and personally to Natalya Mikhailovna Abrosimova, and Timo Elena Mikhailovna, TOS "Left Bank" of the Onega region and personally to Andrey Vasilyevich Kuznetsov, Galina Ivanovna Likhanova, deputy of the Assembly of Deputies of the Kotlas MO, external experts of the Association and personally to Tatyana Valerievna Matveyeva and Andrey Vladimirovich Nikolaev.

Planning a trip to the Arkhangelsk region, but don't know where to start? The team of the tourist information center of the Arkhangelsk region will be happy to help you plan a route, tell you how to get there, where to stay and what to see.

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The peculiarity of natural conditions and the richness of cultural and historical monuments create the necessary conditions for travel and excursions in the Arkhangelsk region. Tourists-water workers have the opportunity here to make hikes of all categories of complexity on the rivers with different modes and flow rates. For beginners, the taiga rivers Tegra, Kalazhma, Pingish, Vaenga, Yugna or the spacious reaches of the Northern Dvina, Pinega, Mezen, Vashka are available. quiet areas of Onega. Those who are more prepared will be interested in Iksa, Undosha, Pukshenga, Pokshenga, Tansy with their rifts, rifts, rapids, obstructions, creases, taiga portages, overcoming which you can go to the rarely visited watershed forests of the region. The most experienced will be attracted by such rivers as Kozha or Syvtuga, where some "paduns", "fractures", "iron gates" are rated as the highest category of difficulty, as well as the water route from Ileksa to Vola, from Ileksa through Podlomka to Kozha or from Iksa through Enzu, Mezhozerku and Turu na Kozu.

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CONTENTS

  • Introduction
  • 1 Current state of domestic tourism in the Arkhangelsk region
  • 1. Concept and types of domestic tourism
  • 1. Characteristics of domestic tourism in the Arkhangelsk region
  • 1. SWOT - analysis of the organization of domestic tourism in the Arkhangelsk region
  • 2. Prospects for the development of domestic tourism in the Arkhangelsk region on the example of LLC Travel Agency
  • 2. Characteristics of the activities of LLC TA "Travel"
  • 2. Analysis of the marketing activities of LLC TA "Travel"
  • 2. The main directions and prospects for the implementation of domestic tourism products TA "Travel"
  • 3. Development of activities to promote a new domestic tourism product "Pomor Style Weekend"
  • 3. Justification of the prospects and relevance of creating a new tourist product
  • 3. Development and efficiency of implementation of the tour "Weekend in the Pomor style" vil. Yakushevskaya (Konosha district)
  • Conclusion
  • References

INTRODUCTION

In the modern world, tourism is becoming one of the most steadily developing sectors of the economy, which have an impact on the socio - economic development of many countries. Tourism is a promising and profitable branch of the economy and, under appropriate conditions, can become the most important item of the gross national income of the Russian Federation. Russia has a huge cultural, historical and natural potential, but the insufficient development of the hotel and transport infrastructure increases the influx of tourists.

Tourism is actively developing in many Russian regions, including the Arkhangelsk region. The Government of the Arkhangelsk Region pays great attention to the development of tourism and hotel service. However, there are still many problems in the development of tourism that require large investments.

Relevance - Domestic tourism in the Arkhangelsk region is a promising area of ​​activity for the development of the region, contributes to economic and social development.

The purpose of the work - To determine the prospects for the development of domestic tourism in the Arkhangelsk region on the example of a specific travel company.

To achieve this goal, it is necessary to solve the following tasks:

- to study the theoretical and practical aspects of domestic tourism in the Russian Federation and trends in its development;

- to analyze the prospects for the development of domestic tourism in Russia on the example of the Arkhangelsk region;

- to develop recommendations for improving domestic tourism in the Arkhangelsk region on the example of the limited liability company Travel Agency Travel.

Experts on the development of tourism in the Arkhangelsk region

The borders closed due to the pandemic helped to realize the potential of domestic tourism, but not in all regions the tourist flow has grown significantly: logistics problems, infrastructure and service deficiencies cannot be compensated for by the loss of the opportunity to relax abroad. Currently, active work is underway on the ground to rectify the situation. Profi edition. ravel decided to find out whether the concepts for the development of tourism that are being created today reflect the real state of affairs, whether the vision of the tourism authorities and business coincides, using the example of the Arkhangelsk region.

On February 9, news appeared on the tourist portal of the Arkhangelsk region that the presenter Valdis Pelsh was filming the film “Russian North. On the Roads of Discovery ”, filming will end on February 12 and this year it will be possible to see him on Channel One. The idea of ​​the picture is “to show the inhabitants of our country that there are a huge number of fascinating places and routes, and in order to discover new things, you just need to get in the car and go on a journey”. “The film will focus on small towns and villages and the people who live there. We want to tell you that no one has seen. In Lopsheng we visited a unique airport-museum with only one employee. In Arkhangelsk, we are interested in the history of the construction of the Pomorskiy koch, because everyone knows about the existence of such a vessel, but no one has seen it, ”Valdis Pelsh shared.

In addition, quite recently on the territory of the Arkhangelsk region the shooting of the program “Scary. Interesting ”TV channel“ My Planet ”with the support of the regional ministry of culture. “A business trip to the Arkhangelsk Region felt like diving into an ice-hole: I jumped into it at the ice races in Velsk, and came out only after ice diving on a karst lake. Four days flew by in a frosty second, I didn't even have time to recover. Malye Korely is an incredible atmosphere of northern village life, delicate folk costumes, the most dizzying extreme fun, very bright and open people! " - the presenter Anna Demyana told about her impressions.

At the end of January, a dog sledding expedition started in the Arkhangelsk region. According to its head Viktor Simonov, who is quoted by Pravda Severa, interest in Arctic tourism and the region is growing. Unlike Yamal and Chukotka, it is located just two hours from Moscow. The traveler is sure that it is necessary to discover new interesting ecological routes here. “In the national park“ Onega Pomorie ”, along which part of the route of the expedition lies, today the unique nature and original cultural heritage are preserved. Here people are still engaged in traditional crafts, and in the villages you can see horses harnessed to sledges. Today, perhaps, it is unlikely that you will find such a thing anywhere, ”Simonov noted.

Development Concept

At the end of 2020, a regional concept for tourism development was approved in the Arkhangelsk region. The Profi Travel portal learned how it will work, what the tourism business professionals think about this, and how things are in the region's market in general.

The document defines seven priority tourist zones "taking into account the prospects for the development of inter-municipal tourist routes." Inside them, the main tourist destinations are highlighted, based on their potential (recognized cultural and historical heritage, natural attractions, territorial brands), the demand for guests of the region, current statistics of tourist traffic, support by local authorities and the presence of an active business.

The list includes both the most famous points of attraction - the Solovetsky Islands and the Russian Arctic National Park - and routes familiar primarily to travelers from neighboring regions: Arkhangelsk - Kholmogory - Pinega - Mezen, Severodvinsk - Onega - Onega Pomorie, Kargopol and Kenozerye, the south of the Arkhangelsk region and the Northern Three Rivers - the southeast of the region.

The previous version of the concept was approved in 2014. “Since then, the team has changed, including at the federal level, new trends have emerged, so now there is a need to develop new approaches to the development of the tourism industry in the region. The document provides a general up-to-date understanding of what we have now and where we will be moving in the next few years. We did not indicate a specific timeframe, because the concept will be updated as needed, ”said Yekaterina Kustova, a leading consultant of the tourism development department of the Ministry of Culture of the Arkhangelsk Region. The concept is a framework document that provides for the main directions of further work, the expert noted, it is impossible to identify all the details in it (for example, the construction of specific roads or the renewal of transport on a specific route), but after approval by the government of the Arkhangelsk region, it provides opportunities for interaction with partners from various spheres, including with investors. “This is strategically important for us, in this we see a prospect for development,” Kustova emphasized.

I must say that the concept went through two discussions: the Public Council under the Ministry of Culture and the Expert Council under the Arkhangelsk Regional Assembly of Deputies. In preparation for these discussions, it was published. “Representatives from different spheres were invited - tour operators, hoteliers, and employees of museums and theaters, in a word, everyone who is somehow connected with tourism. In addition, they sent out a newsletter so that everyone could make their suggestions, ”said Elena Traberg, head of the tour operator“ Seven Continents ”.

The concept was drawn up taking into account all the pain points of the region: complex logistics - lack of infrastructure even in popular tourist destinations, insufficient level of service, low recognition of tourist brands in the Arkhangelsk region and, most importantly, the remoteness of tourist display objects from each other together with bad roads complicates the movement of tourists and the planning of routes, increases the time and cost of the trip. All these problems will be concretized and solved, representatives of local authorities say, but this is not a question of one year, the concept has been developed for the long term.

“The biggest problem in the Arkhangelsk region is a very weak transport infrastructure, lack of roads (not counting the M8 highway), ports, and berths. Some places can be reached only in winter, when the honorable "road builder" Father Frost "sets" the roads, that is, it is only three months, and nine months disappear. Let's take the famous Lomonosovo: its tourist potential is very high - many tourists want to go to the homeland of Mikhail Vasilyevich. But in the summer you can reach this island only on a ferry belonging to the Lespromkhoz, which builds a schedule as it is convenient for him: without adjusting to the schedule of buses and tourist groups. As a result, the small ferry operates three times a day, and the road at the entrance to it is bad. Even if there are guest houses and cafes on the island, who will go there? It all comes down to logistics. Problems with logistics and in Solvychegodsk, Kargopol. I can list a lot of such objects ", - shared the general director of the tour operator" Wind of Change "Alexander Sedakov.

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