Active tourism sverdlovsk region

Ski resorts of the Sverdlovsk region

On November 23, the consideration of the claim of the Tourism Development Center against the executive director of the Ural Tourism Association (UAT) Mikhail Maltsev is scheduled. The reason was the publication in the media about the allegedly ineffective work and "financial dishonesty of the leaders of the center."

According to 66. U Mikhail Maltsev, he believes that the situation with the lawsuit is pressure from officials, to whom the tourist trade community has questions, on the largest public association in the Russian Federation. “I am broadcasting a general industry position. I am very sorry that the Tourism Development Center, instead of doing normal professional work amid numerous failures, is distracted by looking for leads in order to steal my time, ”said the director of UAT.

Director of the Center Elmira Tukanova was unable to promptly comment on the situation, referring to being busy. She previously stated Ura. u that Mikhail Maltsev "unreasonably blames the Tourism Development Center and its leader." “In the latest publications about our institution in the media, he allowed himself unfounded accusations of embezzlement of state funds and ineffective activities. I believe that a person cannot allow himself to make such statements, since he does not possess facts, but presents information as truth, ”Tukanova commented on the situation.

Note that this is not the first lawsuit of the Tourism Development Center against Mikhail Maltsev. With a similar claim to declare Maltsev's statement defaming the business reputation, the Center applied to arbitration in 2017 and partially won the claim. The court demanded to remove from the article the statement that the Center employees allegedly sabotaged the Expotravel conference.

How tourism is developing in the Sverdlovsk region

The Tourism Development Center of the Sverdlovsk Region was established by the Regional Ministry of Investment and Development (MID). Funding comes under the Tourism Industry subprogram of the State Program “Increasing the Investment Attractiveness of the Sverdlovsk Region until 2024”. Among the tasks of the subprogram are the formation of a competitive tourism industry, brand promotion in the domestic and foreign markets, improvement of infrastructure, support of folk arts and crafts, etc.

According to the decree of the government of the Sverdlovsk region, from 2017 to 2024, 6.25 billion rubles will be spent from the regional budget for the Tourism Industry. In 2019 - 720.6 million rubles (maximum for all time), in 2020 - 278.4 million rubles.

The coronavirus has had a significant impact on the tourism industry and disrupted several major events and international exhibitions. Therefore, we studied all government contracts of the Center for a calm 2019.

Activities to promote tourism can be roughly divided into four areas:

In these purchases, two features can be immediately noted: firstly, one company received most of the contracts - the tour operator Visit Ural - Siberia, which is headed by Oksana Trofimova-Niedental. According to the service "Kontur. okus ”, the Center for Tourism Development has been cooperating with the company since the end of 2012, and since 2013“ Visit Ural - Siberia ”has focused specifically on the Center's contracts.

Oksana Trofimova-Niedenthal and Elmira Tukanova can often be seen in joint photographs

At the Znak Tourism Development Center. om stated that the purchases are carried out in accordance with Federal Law No. 44-FZ. In addition, all contracts provide for post-service payment in full. In the MIR, commenting on the successes of the Center, they said that "in July of this year, the list of traditional existence of trades in the territory of the Sverdlovsk region was expanded from nine to fourteen."

How the Center for Tourism Development glorifies the Urals for our money

The Sverdlovsk Region is a constituent entity of the Russian Federation and is part of the Federal Urals District. The region is known for its various tourist ski resorts. It is one of the most popular tourist destinations in recent decades.

Features of rest

The Sverdlovsk Region is a large region. The northern side of the Ural Mountains has been developed quite well; tourist recreation centers have been built on the slopes of the mountains at different times.

The climate of the Sverdlovsk region is characterized as continental. This means that the average January temperature ranges from -16 to -20 °. Precipitation in winter is moderate, little snow is a rare occurrence. These conditions are ideal for organizing active winter holidays.

The forest areas of the mountains are dominated by mixed forests, as well as forest-steppe. Vegetation contributes to the formation of a unique air that contributes to overall health. There are more than 10 ski resorts in the region. Their attendance is about 1 million people.

One of the ski resorts in the Sverdlovsk Region has been recognized as the "best family resort in Russia" by the annual international Ski Awards.

Ski resorts of the Sverdlovsk region are usually called by the names of the mountains or mountain formations of the same name, near which they are located.

List of ski resorts:

  • White Mountain or Merry Mountain;
  • Hanging Stone;
  • Wolf or Little Wolf;
  • Long Mountain;
  • Hedgehog ;
  • Deciduous ;
  • Mill ;
  • Packna ;
  • Saw;
  • Fir;
  • Stozhok;
  • Tosamatchahl;
  • Uktus Mountains;
  • Chistopol.

Rating of the best

The tradition of hiking in the bosom of the Ural mountains dates back to the distant 1950s. The beauty of the winter landscapes of the Urals has long attracted tourists from all over the world. Over time, the government of the Sverdlovsk region was able to start implementing a program for the development of ski tourism within the region.

White Mountain

This is one of the highest peaks of the mountain range located in the Middle Urals. Near the White Mountain there is the village of Uralets and Chernoistochnik. Administrative units are located in the southwestern part of the region, if you move along the highway from Nizhniy Tagil. Mixed forests prevail on White Mountain, among which pine, spruce and birch trees prevail.

The Tourism Development Center was established by the Ministry of Investment and Development of the Sverdlovsk Region. Its task is to promote the region on the Russian and international markets, popularize the work of folk craftsmen, and improve infrastructure. To do this, the Center conducts purchases at the expense of the regional budget. They can be divided into four areas: the departure of delegations with the stand of the region to other cities of Russia and abroad, advertising in the media, training and competitions for folk craftsmen and the development of various tourist maps. The largest seam from year to year goes to the same company. But the leadership of the Center and the Sverdlovsk authorities see nothing wrong with this.

Dear Ladies and Gentlemen! Dear friends!

I am glad to welcome you to the tourist site of the Sverdlovsk region. The Sverdlovsk region, located in the Middle Urals on the border of Europe and Asia, is an attractive tourist region due to the well-known Bazhovsky places, the industrial heritage of the Demidovs, beautiful natural landscapes, recreational resources, ski centers, and places of the tragic death of the Members of the Imperial House of Romanovs.

Being in the heart of Russia, at the crossroads of the main trade and transport routes, the Sverdlovsk region today is becoming the center of international business activity.

Traveling around the Urals, everyone can discover amazing pages of history, plunge into the poetic world of legends and tales, enjoy the enchanting beauty of the Ural nature.

To visit the Middle Urals means to discover the Gem Belt of the Urals. Sights and vivid unforgettable impressions, like precious stones, are scattered by the Mistress of the Copper Mountain. I invite you to visit the Ural land.

President of the NP "Information and Tourism Center of the Sverdlovsk Region, Chairman of the Sverdlovsk Regional Public Organization" Protection of the Rights of Consumers of Tourism Services ", Member of the National Academy of Tourism, Russian Geographical Society

Viner Vadim Alexandrovich

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