40% fewer guests

Territorial branding

Krasnodar Territory

There are only hotels in the Krasnodar Territory

Hotel, Anapa, Krasnodar Territory, Russia

Hotel, Krasnodar Region, Russia

Recreation centers in the Krasnodar Territory

Recreation center, Novosibirsk region, Russia

Sanatoriums in the Krasnodar Territory

Sanatorium/dispensary, Yeisk, Russia

Sanatorium/Dispensary, Goryachy Klyuch, Russia

Sanatorium/Dispensary, Goryachy Klyuch, Russia

Tourism in Kazakhstan

Resort area branding

"Resorts of the Krasnodar Territory" is a tourist brand known not only in Russia, but also abroad.

In the context of increasing global competition in the international tourism market in the Krasnodar Territory, active work has begun on branding resort areas.

The Forum “Strategies for the Development of Russian Regions: Marketing of Territories” was held in the region this year

Leading practice experts from Moscow, London, Minsk, St. Petersburg, Novosibirsk, Yaroslavl, Krasnodar, Rostov-on-Don and Uryupinsk took part in the Forum.

The Ministers of Economy of the regions of the Southern Federal District and the North Caucasus Federal District, heads of all 44 municipalities of the Krasnodar Territory took part in the Forum.

Following the results of the Forum, its participants adopted a resolution on the formation and promotion of brands of individual resort areas, positioning the specifics (specialization) of resorts and competitive advantages.

As a result, work was initiated in the region to form, develop and promote the brands of the resort territories of the Tuapse region and Goryachiy Klyuch.

The Forum "Marketing strategy for the development of resort and tourist territories of the Tuapse region" was held in the Tuapse region this year

The purpose of the event is to study the practice of implementing marketing projects for territories for the development of resort and tourist territories; involvement of stakeholders and business entities in the implementation of the marketing project for resort areas of the Tuapse region.

Following the results of the Forum, a resolution was adopted on the basis of which a comprehensive work on branding the resort areas of the Tuapse region was started.

In order to implement the Resolution, a trilateral agreement on cooperation was signed at the Forum between the Administration of the Tuapse region, the Financial University under the Government of the Russian Federation (Krasnodar branch) and the Association of resort enterprises of the municipality.

Tourism in Kazakhstan - popular destinations for recreation. Attractions, types of tourism, advantages and disadvantages of recreation in Kazakhstan

Krasnodar region is the most amazing and very beautiful. There are a large number of beaches and ski resorts. So, if just relaxing near the sea is not enough for you, then you should visit these 20 stunning places. So let's get started.

Ataman Museum

This is a kind of open-air museum. There are unique exhibits that are strictly forbidden to touch. All exhibits here are natural and this means that there is not a single fake. Everything that is there at the moment was constantly kept in Cossack families.

Dolphinarium in Gelendzhik

This dolphinarium hosts very interesting show programs with the direct participation of dolphins.

In addition, you can take a souvenir photo with a dolphin.

Gostiny Dvor in Yeysk

This is one of the main attractions of the city of Yeysk. The city was even included in the list of the country's historical sites. Since that time, everything has been preserved in perfect condition.

Arboretum in Sochi

In the resort town of Sochi, you can see a stunningly beautiful arboretum. In other words, it can be called a museum outside the walls. Here you can find various plants that are usually found in the Caucasus and in some southern states.

Crocodile Farm

There is a crocodile farm in one of the places in the Krasnodar Territory. It was founded in 2010. This farm is home to different species of predators, both males and females.

The summer season - 2020 has become a real challenge for the resorts of the Krasnodar Territory. Due to restrictions, resorts lost the warmest months of spring, and in the summer the industry started up gradually. In the second half of summer, the apple had nowhere to fall on the coast. All accommodations were overcrowded. "AiF-Yug" decided to take stock of the summer season. We will tell you what it was like for tourists, travel agencies and tourist business.

The stars have descended to the sea

The tourism industry was one of the first to suffer losses due to the pandemic. Usually April in Sochi is the final of the winter holiday season, there were always guests there, but in 2020 due to the coronavirus on March 25, the city was closed. Of course, I had to forget about the rest.

So much time without tourists, of course, did not pass without a trace. Increased demand in July and August saved the situation a little. Over the summer, according to the Ministry of Resorts, the Krasnodar Territory was visited by over 6.2 million people. For comparison, in the summer of 2019, 10.5 million people rested in the Kuban.

The Black Sea coast resorts have always been the most popular in the country. But this time, there was no alternative - foreign resorts were closed. True, Turkey invited the Russians on September 1, but many were afraid to go there.

Therefore, immediately after the restrictions were lifted, a stream of people poured into the Krasnodar Territory. Moreover, along with ordinary compatriots, there were artists, musicians and other famous personalities. This was influenced, of course, by the unfavorable situation in foreign countries and the closure of air traffic.

Lack of hands

The first tourists were received by the sanatoriums of Sochi, Anapa, Gelendzhik, Novorossiysk, Goryachiy Klyuch, Labinsky, Apsheronsky, Beloglinsky, Tuapse regions. All facilities were closely monitored by Rospotrebnadzor, it was important to prevent outbreaks of the disease.

We initially began to adapt to the situation. We realized that we will be able to load the sanatorium (and we have almost 500 places) only if we conduct a more loyal pricing policy. There was a noticeable trend - tourists chose short tours. Despite financial difficulties, people wanted to relax on the coast. Families came for five or six days, and not for 10-12 days, as it was in previous years.

We made a discount on the accommodation of children, provided vouchers without treatment. I can't help but say that our state suffered immediately. Due to the fact that the borders were closed, people from other cities and neighboring states, who usually come to us for seasonal work, could not come this time. We experienced a great staff shortage. There were not enough maids or kitchen workers. "

Autumn Hope

Enjoy natural farm products, catch big trout, milk a goat and learn how our ancestors lived. We will tell you what agritourism is and where you can have an interesting and inexpensive vacation in the Krasnodar Territory.

Agritourism is a godsend for those who do not like to get stuck in traffic jams on the way to the sea and mindlessly wallow on the beach.

This direction is so diverse that everyone will find something to their liking. For gourmets, there are food and drink tastings, excursions to cheese dairies and apiaries. Lovers of solitude will love fishing (then they can turn into gourmets and put freshly caught trout in the pan). City dwellers will be able to enjoy the delights of rural life - to eat ripe berries and fruits straight from the branches, milk a goat and drink fresh milk, and work for their own pleasure.

Rural tourism is very popular in Spain, Italy and France, but for Russia it is a young direction: it was legislatively enshrined only in 2014. In the agrarian Krasnodar Territory, this type of tourism has become a priority, as it helps to show that there are many interesting things in the Kuban, in addition to the sea and mountains, helps farmers advertise and sell their products, acquaints tourists with the history and geography of the region.

Now in the Krasnodar Territory there are about 130 objects of agritourism - farms, estates, apiaries, wineries, horse clubs and much more. We have selected 10 locations from different areas and for all tastes. Let's start with the best ones. The first five on August 23 were recognized as the best objects of agritourism in 2020 at the AgroTUR exhibition. They will receive grants for business development.

Choose where to go next weekend!

Eco-farm "Exarho"

Where is it?

Sochi, Khostinsky district, Progress village. Yubileynaya street, 103/7.

What to do?

Walk around the farm with a guide and learn more about breeding horses, goats, rabbits and cows, pet and feed all the animals. You can order long horseback riding around the farm or ride on the arena, watch a theatrical show.

There is a professional photographer on “Exarcho” - you can order family photo sessions with animals or “magazine” photos against the backdrop of beautiful rural landscapes. You need to arrange photo sessions in advance.

There is also a restaurant on the farm that serves delicious dishes made from local products, and a shop where you can buy vegetables, fruits, farm meat and milk, and cheeses.

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