What attracts tourists to Lena Pillars in Yakutia

Features of tourism development in the Republic of Sakha (Yakutia)

Everyone dreams of fabulous travel, visiting beautiful mysterious places and attractions. One of these places is the Lena Pillars in Yakutia. The location has been famous for its frenzied popularity among tourists and travelers for several years.

What is this anyway?

Lena Pillars in Yakutia are tall columnar rocks near the beautiful Japanese Lena River. The rocks stretch for 80 kilometers along the river.

Interesting to know: In 1994, local authorities decided to officially open the park of the same name, which included a number of other attractions in Japan. In 2012, the Lena Pillars were officially included in the list of UNESCO sites.

How were the Lena Pillars formed?

The attraction is very much like the remains of a destroyed medieval castle, which for a long time sowed many myths and legends about this location, making it a bit mystical and incredibly mysterious.

Interesting to know: Scientists believe that many thousands of years ago this place was completely covered with water, there were many coral reefs and other sea raisins, because the location was located on the seabed.

The rocks of the Lena Pillars began to rise over the sky more than 550,000,000 years ago. This happened due to the rise of the Siberian platform and the growth of reefs. In those days, tectonic plates were actively moving, which led to the formation of such an amazing shape. By the way, the pillars continue to change today.

How do the Lena Pillars attract tourists?

The main feature of the attraction is the opportunity to find the remains of animals that became extinct millions of years ago! So the seekers managed to find in the vastness of the Lena Mountains the remains of a mammoth, primitive organisms, a bison, a woolly rhinoceros and a Lena horse. This location resembles a place with a crack in time and space, through which objects of a million years ago have seeped.

Besides all this, the Lena Pillars are incredibly beautiful and attractive. Everyone can see what he wants in them. The place is incredibly romantic and mesmerizing, which cannot but attract thousands of tourists every year.

Climate Features

Gastronomic tours to France

Our republic is traditionally associated with permafrost and extreme cold. Fortunately, people outside the republic know about our hot summer and places where you can spend your vacation. At the best time of the year, 36 tourist bases in Yakutia invite you to relax in comfort.

Pole of cold, Lena Pillars, Samartai, Kyurylyur waterfall, Sinyaya river, hiking in the Momsky mountains, Kisilekh mountain, Mammoth Museum, diamond tours ... The list is endless. Every place - unique views, magnificent landscapes, natural wonders shocking to the eye! The demand for rest in Yakutia is increasing every year. This is confirmed by the results of inquiries that 12 local tour operators receive during the year. This year, guests are expected in 36 recreation places located in 11 uluses.

But at the same time, despite its colossal potential, Yakutia occupies a modest place in the Russian market. It accounts for less than 1.5% of the tourist flow.

It is clear that tourists who are accustomed to all inclusive will not come to us - all inclusive. Our potential guests are those who know that Yakutia is a kind of region. Hordes of midges, undeveloped infrastructure, not the best service. Nevertheless, they are coming to us. In 2017, Yakutia, according to the Ministry of Entrepreneurship, was visited by 200 thousand people. And let this figure include everyone: those who came to us on a business visit, and business travelers as part of delegations, and others. But we have arrived!

As one of the experienced entrepreneurs in the tourism business told me: “Yes, Yakutia is associated with extreme sports. But this is bad. Extreme means that your tourists are on the brink of survival. You won't last long on this chip. "

So, for the development of tourism in Yakutia, the following issues should be resolved: low level of training and lack of work experience, quality of service.

A pronounced seasonality of tourist flows, a high share of the transport component in the cost of tours also negatively affect the number of inbound tourists.

We need an effective mechanism of state support, strengthening interaction between executive authorities and private business. It is necessary to develop and adopt a number of bills to promote investment in the tourism industry of the republic. Particular emphasis should be placed on attracting and retaining young professionals in tourism and related industries.

Weekend Tours

To the Lena Pillars on the motor ships "Mikhail Svetlov", "Demyan Bedny". 3 days and 2 nights. Quadruple cabin - 40,000 rubles, double - 25,000 rubles. Meals: 3600 rubles.

Gastronomic tours to France are becoming more and more popular among modern tourists. After all, everyone dreams of trying delicious cheeses and wine

Annotation. The article examines the problems and prospects of tourism development in the Republic of Sakha (Yakutia). The analysis of the current state of the tourism industry in the region, its structure and individual elements is made. The relevance of the article is due to the fact that in the context of growing globalization, the world tourism industry is of priority interest and great prospects for Yakutia.

Key words: types of tourism, domestic tourism, inbound tourism, tourism potential, tourism industry, tourism company, tourism industry.

Tourism is currently one of the most profitable sectors of the world economy, whose activities are aimed at meeting the specific needs of the population. The variety of these needs is met not only by tourism enterprises, but also by enterprises of other industries, which determines the importance of tourism as one of the factors of a multiplier effect on the development of the economy.

Potential for tourism development in Yakutia

According to the forecast of tourism development until 2020, developed by experts from the World Tourism Organization, by 2020 Russia will become one of the most popular tourist destinations [4]. In Russia, such types of tourism are developing as: ecological, sports, extreme, ski, educational, business, health-improving, cruise, fishing and hunting, ethnographic, speleotourism, children's and youth recreation.

There are no unpromising regions for the development of domestic and inbound tourism in our country. Observing the dynamics of tourism development in the world, as well as taking into account the tourism potential of Russia, one can make an assumption that tourism can indeed become a highly profitable and priority sector of the economy of the Republic of Sakha (Yakutia).

Yakutia is the largest constituent entity of the Russian Federation in terms of territory. It is located in the northeastern part of Asia in the basins of the Lena, Yana, Indigirka and Kolyma rivers. The area of ​​the republic is 3.03.2 thousand square meters. km. The terrain in different regions of the republic is very diverse - these are mountain ranges and valleys and plateaus. Yakutia has countless lakes and rivers, hundreds of glaciers and ice.

The Sakha Republic is one of those rare places on the planet where the pristine purity of nature and an amazing variety of flora and fauna have been preserved. Possessing unique natural resources and distinctive culture, Yakutia has a huge untapped potential for the development of tourism in the international and regional markets.

Goals of tourism development in the region

According to the law of the Republic of Sakha (Yakutia) "On tourist activities in the Republic of Sakha (Yakutia)", adopted in 2009, the main goals of tourism development in the region are:

ⓘ Tourism in Yakutia

In 1965, the Yakutsk Regional Council for Tourism and Excursions was formed.

At the beginning of Perestroika, inbound tourism developed due to the interest of foreign citizens. At this time, there were up to 1,800 arrivals per year, but then the flow was reduced to 60 arrivals. After the decline in the inbound tourist flow, the volume began to increase again, and in 2002, 530 inbound tourists visited Yakutia. The largest number was from Japan, Germany, USA, Switzerland, France.

In 2003, the Resolution of the Government of the Republic of Sakha Yakutia of November 20, 2003 No. 718 "On the Concept of Tourism Development in the Republic of Sakha Yakutia" was adopted.

In 2009, the Resolution of the Government of the Republic of Sakha Yakutia of May 27, 2009 No. 236 was adopted "On the Strategy for the Development of the Tourism Industry in the Republic of Sakha Yakutia until 2025 and On the Concept of Establishing a Special Economic Zone of Tourist and Recreational Type in the Republic Sakha Yakutia ".

In 2011, the implementation of the Northern Mosaic tourism and recreation cluster was included in the system of measures of the Federal target program "Development of domestic and inbound tourism of the Russian Federation 2011 - 2018" in order to create a support base for sustainable development of domestic and inbound tourism based on the climatic and ethnocultural characteristics of circumpolar civilizations.

In 2015, the national tourist information center "Yakutia" was created, which promotes tourism in the republic through the national tourist portal Russia. ravel, foreign offices of "Visit Russia", and also sells 3 tourist products through the Association of Tour Operators of Russia: "Hospitable Yakutia. Ysyakh Holiday - Yakut New Year", "Amazing Yakutia", "Amazing Yakutia with a visit to sand dunes", approved by the Import Substitution Committee for massive sales through leading travel operators. Also in 2015, the Government of the Republic of Sakha Yakutia and the Federal Agency for Tourism signed a Joint Action Plan for the implementation of the Agreement in the field of tourism, which is aimed at creating tourism infrastructure and promoting tourism products.

Since 2016, Yakutia has been participating in the project of the Federal Agency for Tourism "National system of training and advanced training of tourism industry specialists", within which both full-time and distance learning are carried out. Also in 2016, representatives of the republic became winners of the professional competition of the Ministry of Culture of the Russian Federation "Best in the tourism industry profession" in the nominations "Best employee of the hotel/other accommodation facility reception and accommodation service" and "Best manager for inbound and domestic tourism".

In 2017, the Decree of the Head of the Republic of Sakha Yakutia dated December 15, 2017 No. 2279 "On the state program of the Republic of Sakha Yakutia" Development of the creative economy and tourism in the Republic of Sakha Yakutia for 2018 - 2022 "was issued.

Industry Profile

YAKUTSK - GULAGI - OYMYAKON - MAGADAN Winter auto tour along the Kolyma highway!

In winter, we propose to go on an exciting road trip along the already popular route from Yakutsk to Magadan through the camps of the GULAG and Oymyakon (Pole of Cold) system. From Yakutia to the Sea of ​​Okhotsk. Join!

This route has been successfully worked out by foreign tourists and film crews since 2010.

Group size: 1-10 people. The tour starts in Yakutsk, Yakutia. Ends in Magadan (Sokol Airport).

  • Any dates upon request.

  • February 17 - 26, 2021 - as part of a group from Yakutsk to Magadan. Description below. 1 free seat.
  • February 26 - March 07, 2021 - as part of a group from Magadan to Yakutsk. For the same program, but in reverse order. 3 free places.
  • February 16 - 25, 2022 - as part of a group of 4 or more people.
  • March 16 - 25, 2022 - as part of a group of 4 or more people.
  • 15 - 24 February 2023 - as part of a group of 4 or more people.

Winter trip from Yakutsk to Magadan via Oymyakon. From Yakutia to the Sea of ​​Okhotsk. From cold to warm.

Photos by Ayar Varlamov/YakutiaPhoto. om.

Cars that we use on auto tours in Yakutia. SUVs Toyota Land Cruiser Prado and Toyota Land Cruiser 105, as well as expeditionary minivans Mitsubishi Delica and Toyota Hiace. Insulated and prepared for extremely low temperatures in Yakutsk car services.

Standard auto tour along the Kolyma highway

Duration: 10 days/9 nights. Route: Yakutsk - Khandyga - GULAGs - Oymyakon - Tomtor - Ust-Nera - Kadykchan - Susuman - Magadan. 10 days/9 nights.

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