Welcome: tourism in the Urals has prospects, but many problems

Welcome: tourism in the Urals has prospects, but many problems

It's a shame, but true: even native Sverdlovsk residents often know only a few iconic sights of their native land. "What is there to watch?" - they are perplexed. Meanwhile, the tourist potential of the Middle Urals is considerable ...

Wealth is not enough

“Our family has always lived in the Urals,” says Anastasia Prokhomnitskaya, our reader from Rezh. - When I was a child, my grandfather repeatedly took me on trips to the most remote corners of the region: we saw both the northern mountains and the southern steppes. Therefore, it is always surprising for me to hear from people that the Middle Urals, except for their severity, cannot boast of anything. I know for sure that every weekend you can get acquainted with new sights - and there is no end to them ... "

And yet, despite the wealth described above, we cannot develop tourism at an accelerated pace. The problems that travelers face are bad roads and a lack of good roadside cafes and hotels. The opening hours of many museums are also inconvenient, as they are often closed on Mondays and Tuesdays.

According to Mikhail Maltsev, Executive Director of the Ural Tourism Association, the reason for the poorly developed tourist infrastructure lies in the fact that there have been no specialists in this area for a long time. Plus, the expansion of the industry was left on the shoulders of private investors. “The state of tourism is extremely weak today. This happened because there was a lack of a relevant ministry and specialists who would deal with these issues. And if we compare, for example, with Tatarstan or the regions of the Golden Ring, there are no such bright branded objects, and even if there are such, then it is necessary to work on their promotion and popularization, "- said Maltsev.

Thanks to the enthusiasts

In the meantime, if you dig a little deeper, you can find something interesting in every municipality. Take Turinsk: only at first glance it is unremarkable. Firstly, there is a wonderful house-museum of the Decembrists. The second "interesting" is the Turin wooden painted souvenir.

“Several centuries ago, when it was navigable, timber rafting was organized on the Tura River, and local residents made wonderful things out of chips, painting them by hand,” says Dmitry Levanov, head of the Our Ural project. - Now this process is in an abandoned state. Traditions are kept only by individual enthusiasts and artisans ”.

For the third year in a row, the Turin Okolitsa festival has been held in Turinsk. The holiday is bright and original. But - the efforts of the authorities are clearly not enough for tourists from other cities in the region to go there. “The scope is not the same,” says Dmitry. - Today the festival resembles mass festivities. All danced together, took a rest - and that's it. To attract tourists, the authorities, entrepreneurs and public figures need to develop an interesting program, making joint efforts. "

Another important point is the development of interesting and, most importantly, viable projects. Otherwise, no money will save you. “Verkhoturye is a striking example of this. A huge amount of money was invested in advertising the city, but in fact nothing has changed there. If we consider Verkhoturye as a tourist center, as the authorities are trying to position it, this is a mediocre place. I went there in 2007 and 2016, and I had a persistent déjà vu - absolutely nothing has changed! No infrastructure for a full and interesting rest has appeared there. If you are not a pilgrim, but an ordinary tourist, then you come there and in two hours you want to leave, ”says Dmitry Levanov.

We missed a chip

Maxim Firsov, editor of the magazine "Ural Pathfinder":

- I am a patriot of my region, but I do not see any special directions of educational tourism in the region. Active tourism is another matter. The mountainous landscape of the Middle Urals, which makes it possible to use routes of different difficulty levels, and an abundance of rivers, excellently suitable for rafting for both beginners and experienced tourists, are also located there. But what we really missed is mineralogical tourism, which was supposed to become a feature of the Middle Urals, our exclusive. Yes, there is Murzinka, the route "Gem Ring of the Urals" ... But to take guests there, even from neighboring regions, sorry, it is indecent - there is no infrastructure. A whole system has been built around this type of tourism abroad. In this regard, we are unable to resolve administrative issues, to develop the "bureaucratic direction". It's a shame, because there are competent specialists in the field of mineralogy in the region, our Mining University alone is worth something.

Welcome: tourism in the Urals has prospects, but many problems

Merry Mountains: mountains with such an unusual name are located in the geographical center of the Middle Urals. Since childhood, cheerful mountains have been before my eyes. Our house, in the village of Chernoistochinsk, in the vicinity of Nizhny Tagil, overlooked the Chernoistochinsky pond, behind which towered the mysterious Merry Mountains.

The horizon line stretched like a broken line, on which the tops of the mountains stood out: White, Ostraya, Shirokaya, Abley, Mokhnatenkaya, Kamenka. Each peak has its own unique silhouette. The chain of mountain peaks stretches in the meridional direction for 50-55 km from the upper reaches of the Sulem River, which flows into the Chusovaya River, and to the upper reaches of the Chauzh River, which flows into the Chernoistochinsky Pond. On some geographic maps, the Veselye Gory is designated as the "Veselye Gory" ridge. On the east side, the Tagil River approaches the Vesyolye Mountains, on the west - Chusovaya and Mezhevaya Utka with numerous tributaries. However, it should be noted that for some authors the length of the Merry Mountains varies, it ranges from 15-20 km to 55 km.

Since 2008, on the territory of the Vesyolye Gory, there are partially three administrative entities: the city of Nizhny Tagil, the Gornouralsky and Kirovgrad urban districts.

Children on Mount Lazarev Stone

The mountains are calling, so alone, with friends and with the pupils of the regional House of Children's Art, I was lucky enough to climb the peaks of the Merry Mountains. The settlements of Nizhniy Tagil, Kirovgrad, Verkhniy Tagil, Visim, Chernoistochinsk, Uralets, Levikha, Elizavetinskoe, Nikolo-Pavlovskoe are visible from the mountain peaks. From a distance, the tops of the mountains seem to be covered with forests, but in fact, the mountains are crowned with rocky outliers, usually called shikhans. Placers called kurumniks are concentrated in the upland part of the mountains and on steep slopes. Kurumniki are a chaotic heap of small boulders up to two to three meters in size. They gradually slide down the mountain slopes. The surface of the stone piles is covered with multi-colored mosses and lichens.

First mentions and designations

One of the first references I found in the scientific literature, the name "Veselye Gory" refers to 1881, when the essays by D. Mamin-Sibiryak “From the Urals to Moscow”: “The train slowly approached Tagil, which in a wide picture unfolded at the very foot of the Urals as the closest and most dear child to his stone heart. On the left side of the road all the familiar mountains were piled up in heavy silhouettes: Belaya, Ostry Kamen, Old Man, Shaitan, Veselye Gory ”. The listed mountains in the essay of Mamin-Sibiryak are currently referred to as the Merry Mountains.

One of the first designations of the Veselye Gory, plotted on the geographical map of the Urals and the Urals, which was compiled by V. Semenov - Tien Shansky and I. Syrnev in 1898. The map is inserted into the book as an appendix to the essay “Russia. A complete geographical description of our Fatherland ”, published in St. Petersburg in 1914. On the presented map, the relief of the Ural Mountains is highlighted and the mountains are indicated, including: Shaitan, Stone Old Man, Sukin Uval, Vysokaya, Veselya Gory, Sinyaya, Bogorodskie Gory.

Origin of the name

The name "Merry Mountains" means "beautiful, pleasing-looking mountains. There are many such names in Russia ”- writes the philologist A. Matveev. Also, the name Vesyolye Gory comes from the Veselki tract, which is located in the central part of the Veselye Gory. There are many similar names on the territory of Russia.

Another version of the name "Merry Mountains" was voiced by L. Dobrodeitsin and T. Sannikova, in 2010: “In the vicinity of Nevyansk there are the so-called Veselye Gory. Once the former location of the Old Believer sketes. The name of the mountain was received from the robbers who once lived there - "merry", that is, free people. Pilgrimages to these hermitages, and then to the graves of the revered elders, continued until the 1920s. "

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