This year, domestic tourism has become more popular in Russia due to the coronavirus pandemic. In Sochi and Kaliningrad, there is an explosive growth in the number of tourists from other regions, but the Sverdlovsk region did not take advantage of the unique opportunity for the growth of this sector of the economy, since in the past 10 years the formation of infrastructure - a network of hotels, toilets, trails, trash cans - was actually abandoned by the authorities. say those surveyed by Znak. om experts. On the other hand, the number of "wild" tourists going on rafting and hiking has increased, which can greatly damage nature due to the lack of infrastructure.
“We are now seeing a serious growth in interest in domestic tourism, especially weekend tours,” said Viktoria Kazakova, Minister of Investment and Development of the Sverdlovsk Region, through a press release from the Information Policy Department. “Since May 19, 2020, natural parks have been opened in the Sverdlovsk Region. They are more popular than in previous years. All accommodation facilities in the 100-kilometer zone from Yekaterinburg are busy for the weekend. There is also a great interest in cities with developed tourist infrastructure - Nevyansk, Nizhny Tagil, Verkhoturya, ”says Elmira Tukanova, director of the Tourism Development Center of the Sverdlovsk Region.
This is the official position of the Sverdlovsk authorities, but one of the main experts on the Ural tourism industry, executive director of the Ural Tourism Association Mikhail Maltsev, strongly disagrees with it. In his opinion, domestic tourism in the Sverdlovsk region is not only not developing, but degrading.
All failed steps or lack of normal steps that were to be aimed at the development of internal tourism: the creation of an investment acclimat, which would allow to develop suburban accommodation, promotion of the Sverdlovsk region as an attractive place for tourism and recreation, trust from Investors, consolidation with professional community - all these items were fully failed. Coronavirus revealed not the problem of arriving in the area - this was not enough, these were transit passengers or business tourists, and he demonstrated that we cannot secure rest and recovery of citizens within the region, "Maltsev's emotionally says.@
In his opinion, now the only opportunity to relax in the Sverdlovsk region is now - flying to Yekaterinburg and attend excursions around it, because Nizhny Tagil is the last point of the region, where you can count on accommodation in the world-class hotel. The remaining suggestions, according to Maltsev, are mini-hotels with a very small number of rooms, great cost and often not very good service. It complicates the situation and the fact that the most popular sanatoriums of the region, for example, Obukhovsky, are closed due to coronavirus or turned into observator.
"This year is a tremendous chance for the tourism economy of all regions. And for the Sverdlovsk region, it would be a huge chance. It would be a logical flow [passengers transplancing in] Koltsovo to make a part of [Sverdlovsk region]. But this could not be done, for us this historical chance was missed, "Maltsev summarizes.
On the absence of a normal infrastructure for tourists in the Sverdlovsk region, the head of the author's excursions Dmitry Moskvin also says. "There is a wonderful direction towards Alapaevsk. There are not only hotels there, but not to find the toilet, especially with closed museums. These are primitive things, I'm not talking about parking, gazebos, tracks with a carbon black or bark. Now everyone clearly had to see that we have beautifully and fine, but access to this is terrible. People are difficult, "says the expert.
Not even filled hotels in Yekaterinburg, where tourists from other regions usually stopped in the summer.
As Znak told. OM Director of Virburg Ltd. (Governing company of the Emerald Hotel) Sergey Derendyaev, the first one for the season, a small group of tourists from Moscow drove to the hotel this week, and they booked places back in February.
"They had plans for recreation, but these plans were not destined to come true, because recreation centers were officially closed. Therefore, they said that they would have to spend all the time until August 7 in Yekaterinburg. They will go somewhere on excursions, their program is extensive, ”says Derendyaev and adds that the same situation is with other representatives of the hotel business.
In order to attract tourists, the Ministry of Investment of the region organized the action “3! four! five!". When two adults and a child under 12 years old are accommodated from Friday to Sunday with breakfast, the cost of a night in a three-star hotel will be 3 thousand rubles, per night in a 4 * hotel - 4 thousand rubles, per night in a five-star hotel - 5 thousand rubles.
The UN editorial board remembered all the travels of its journalists around their native land and put them together. Impressive beauty of the Urals through the eyes of photojournalist Raul Uporov.
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