The article deals with the development of children's recreation and health improvement in the Crimea. Measures are proposed at the state level to improve children's recreation and health improvement and the need to develop an economic concept in this area.
The article deals with problems of children's health resort complex of Crimea development. It proposes the measures to be taken by the government to improve organization of children's rest and pointed out necessity to provide economic conception in this area of industry.
The development of the recreational and tourist complex of Crimea is undoubtedly one of the priority areas of the region's economy, if not the most significant. The increased attention of Crimean scientists to the problems of development of recreation and tourism in Crimea can serve as confirmation. A special place in research is occupied by the development of conceptual approaches and strategies for sustainable development of this sector of the economy. A general solution to the problem is proposed in the “Concept for the development of the resort, recreational and tourist complex of the Autonomous Republic of Crimea until 2010” , commissioned by the Ministry of Resorts and Tourism of the ARC in 2002. The difficulties and prospects for the development of certain areas of tourism are actively analyzed, such as green rural tourism (Yachmeneva V. ,), business tourism (Bochan I. ), ecological tourism (Emelyanov V. , Lazareva E. ), etc. Along with this, there are very few publications on the problems of the development of children's tourism, and the importance of the development of this direction for our state does not require proof. Research carried out by a team of authors under the general editorship of O. Bykovskaya, Zh. Petrochko. and Yaremenka O. . , disclose the concept of children's recreation and health improvement only in the context of the organization of the pedagogical process, absolutely without affecting the economic components. But only the economic concept of the development of children's tourism, in our opinion, can determine its strategy.
The purpose of the article is to reveal conceptual approaches to the development of children's recreation and health improvement from the point of view of state social policy.
Long-term prospects for the development of children's health resorts in the Crimea are directly related, in our opinion, to the development of the niche of children's tourism in the tourism industry of Ukraine. Possible development strategies involve, first of all, a clear distinction between children's social tourism and children's commercial tourism.
Children's social tourism is included in the social policy of the state and directly depends on the mechanisms for implementing programs to improve the health of children and the amount of their budgetary funding. Commercial children's tourism is subject to the market laws of the development of the tourism industry, therefore, the strategies for the development of these areas of children's recreation have cardinal differences. In a market economy, the demand for a product is primary, therefore only the need and the real possibility of the consumer to spend part of the income on it is the main stimulus for the development of the production of this product. Consequently, the segmentation of the market of tourist services for children into two consumer groups indicates the vector of development.
The strategy for the development of social tourism for children lies in the plane of the state policy in the field of health improvement and recreation of children, implemented in the form of an annual campaign that affects socially unprotected categories of children. The dynamically increasing volume of funding does not give the expected results in overcoming the crisis of children's health resorts owned by the state, which is primarily due to the “scattering” of funds and the lack of clear qualitative criteria that allow assessing the level of recreation. A decrease in the quality of rest is hidden behind the annual quantitative growth of children who are recovered. For example, the fastest growing group of recreational institutions in Crimea are institutions with daytime stay of children, as a rule, organized on the basis of general education schools in the summer, of course, cannot be equated with good rest, let alone health improvement. Another problem is that even if a significant part of the Crimean children are resting, the bed capacity can be filled with high quality only if the vouchers are sold on the market. And if the unique recreational resources, associated treatment technologies at relatively low prices make it possible to fill children's sanatoriums, then the former pioneer camps, which have become children's health centers, institutions, etc. are forced to seek a compromise between the availability of children's recreation and at the same time its market attractiveness. That is why many health resorts have divided in the price of vouchers the cost of a standard package of services and the so-called additional package, which often includes expensive excursion trips, visits to water parks, etc.
Behind the numerous difficulties in the development of children's recreation and health improvement is the lack of clear strategic guidelines and the concept itself, which, along with the solution of priority tasks in most cases of an operational nature, will allow for an unambiguous vector of efforts. State programs, without generalization into a single strategy of long-term prospects, do not ensure the achievement of sustainable results. For example, the annually issued decree of the Cabinet of Ministers of Ukraine "On the results of the health improvement of children in the summer of this year and on the means for organizing the recreation and health improvement of children in the summer of next year" includes, as a rule, a report on the use of budgetary funds and a quantitative assessment of children recovered for these funds. Existing programs for health improvement and recreation until 2008 were approved both at the national and regional levels, including in the Crimea. The programs distinguish between the concepts of health improvement and recreation, however, the treatment and rehabilitation of children in sanatorium-resort institutions are not reflected, which, in our opinion, provide high-quality rest and health improvement for children of certain social groups (for example, children with disabilities, children in dispensary registration and t.).
Within the framework of providing state support for the rehabilitation of children, a state order for the organization of recreation and health improvement of children of preferential categories is being carried out in accordance with the established procedure, the system of financial support for children's health institutions is being improved by establishing benefits for paying for public services, the purchase of food ( the mechanism for the implementation of these benefits is not defined). In each region, including the Autonomous Republic of Crimea, at least 2 stationary children's health-improving institutions have been identified in order to ensure year-round recreation and health improvement for children of socially unprotected categories of the population.
Organizational, methodological, informational and staffing support for the implementation of programs consists of holding all-Ukrainian and regional meetings, seminars, trainings on the preparation of a health campaign and summing up the results of its holding, the All-Ukrainian fair of services in the field of recreation is also held annually and health improvement of children. Medical support for recreation and health improvement of children should be carried out in the form of sanatorium-resort treatment of children by categories of diseases, morbidity analysis provides dispensary registration of children: diabetes mellitus, tuberculosis, disabilities, etc. Requires the study and proposal of means for enriching the nutrition of children in children's health institutions with biologically active additives, vitamins, radioprotective action.
Further international cooperation involves studying the issue and submitting a proposal for the development of a Concept for creating an international tourist product in the field of recreation and recreation of children, this will expand the use of international experience in children's recreation, as well as initiate an exchange of groups of children for organized recreation and recreation not only with neighboring countries, but also entering the world tourism market. The development of a draft law on recreation and health improvement of children in Ukraine, which would unify the above programs and more clearly delineate strategic priorities in solving the problem, is urgent. There is a need for clear state standards for recreation and health improvement of children, a mechanism for the procedure for conducting state certification of children's health institutions, standard staff standards for children's health institutions, timesheets for equipping with equipment and inventory, etc.