social transport tourism disabled
One of the segments of social tourism is wheelchair tourism. This is the largest uncovered niche in the Russian tourist market. Wide information access (mass media, Internet, advertising) has formed a steady demand for travel at affordable prices among people with physical and sensory disabilities. This is evidenced by the results of a foreign study conducted by the Open Doors Organization.
For example, in 2006, people with disabilities made 32 million tourist trips, spending more than $ 13.6 billion on travel ($ 4.2 billion on hotel accommodation, $ 3.3 billion on air travel, $ 2 , 7 billion for food and drinks and $ 3.4 billion for shopping, transportation, etc.). These indicators have been achieved not only due to the created infrastructural opportunities, but also the financial availability of social tours, in particular, wheelchair tourism.
Also, world practice shows that the infrastructure conditions created for disabled tourists are popular among the elderly. So, over the past 20 years, the number of tourists among citizens of retirement age has increased markedly. Today the most active tourists in European countries are people over 60 years old. This only confirms the rule - the presence of an abundance of various tourist services at affordable prices immediately increases the population's ability to pay with the same modest, low incomes.
In this regard, the subjects of the Russian tourism industry should pay attention to disabled tourists, directing investments in creating comfortable conditions for travel and recreation of this category of citizens: specially equip hotel rooms, train appropriate personnel, organize an escort service, create conditions for free movement (ramps, elevators, escalators) and the use of hygiene rooms, purchase specialized vehicles. And the most important thing is to diversify tourist offers by applying a soft pricing policy.
Social rehabilitation of persons with disabilities is the most important task of the International Convention on the Rights of Persons with Disabilities (adopted at the 61st session of the UN General Assembly on December 13, 2006), to which Russia joined in 2008. Its goal is to prepare disabled people for effective participation in standard socio-cultural situations, for expanding the sphere of independence in relations with others.
In this regard, today the socio-cultural rehabilitation of the disabled and the elderly is considered as a set of measures aimed at helping this category of citizens to achieve and maintain the optimal degree of their participation in interaction and communication with society. This most fully integrates them into society, thereby ensuring positive changes in the way of life.
One of the popular areas of socio-cultural rehabilitation of disabled people today is tour therapy - a socio-cultural rehabilitation technology, which is based on tourist and excursion activities.
The development of social tourism, the development of tourist programs, taking into account their accessibility for people with special needs - all this will create equal opportunities for the exercise of the right of disabled citizens to rest and their introduction to cultural values.
Today, not every pensioner can afford to travel, not to mention those who, due to their age and health, do not even leave their homes. In August-September of this year, within the framework of social tourism, social workers of the department of social services at home held a fascinating event called: "A virtual trip to the corners of Russia." The event was attended by 10 elderly citizens. Each of them made a fascinating journey without leaving home. For this, the social workers of the department prepared a multimedia presentation of the sights of the ancient Russian cities that are part of the Golden Ring of Russia.
Virtual tourists were able to make their old dreams come true, and at the same time received a powerful charge of positive and cheerfulness. Indeed, among our wards there are many energetic and inquisitive people, thirsting for vivid impressions and new discoveries, and virtual tourism for them is one of the best ways to maintain psychological health. Travel, albeit virtual, carries vivid unforgettable impressions - all this raises the mood and tone of an elderly person, allows him to feel the fullness of life, sets him in a positive mood, and gives strength in the fight against ailments.
The main areas of work with the elderly were: improvement of the elderly, socio-cultural rehabilitation and cultural and leisure activities. Specialists of the social rehabilitation department for elderly citizens and disabled people used various methods and technologies to work with the elderly and disabled. Due to the fact that there are no museums on the territory of the municipality of the city of Polyarnye Zori with its subordinate territory, and the territory itself is very small, trips outside the city are very popular among older people: to the history museum of Kandalaksha, the trout farm of the Kola NPP. Walking tours around the city, thematic exits to the KNPP Information Center, and the city library are also used.
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