Social tourism as a new direction in the work of the center

What is virtual tourism for retirees

In the Russian Federation, the number of citizens in the category over working age is about 36 million people - almost a quarter of the country's population.

Tourism for elderly Russians has an extremely important social character. It meets the strategic task of increasing the average life expectancy of the population of our country, strengthening the health of the nation and ensuring the active longevity of Russians, as well as the goals of developing the tourism industry of the Russian Federation, increasing the domestic tourist flow, including in the "low" season (pensioners are less tied to traditional periods holidays), and an increase in the share of tourism in the total volume of the country's gross domestic product.

According to Eurostat, the number of elderly tourists in Europe is about 25%, and not from the total number of retirees, but from the entire traveling European population. The most active older tourists are residents of France and Cyprus, followed by Czechs, Greeks and Swedes. At the same time, the overwhelming majority of elderly tourists from Europe prefer not to travel abroad, but to rest in their countries. Especially - citizens of Greece, Italy, Portugal, Romania, Czech Republic and France. The exception is retirees from Luxembourg and Belgium.

In Russia, to stimulate tourism for the elderly requires the development of optimal solutions. One of these may be the development of special travel offers focused on the needs and interests of older people.

The potential for developing tourism for the elderly in Russia is great. We have many health resorts, cultural tourism facilities and other opportunities sought after by older citizens.

It is important to offer a travel product that is comfortable for older consumers. And make it accessible. This problem can be solved using the capabilities of the "low" season.

In Russia, the “low” season is quite long. The load on tourist and transport infrastructures during this period is significantly lower. Business is interested in “loading up” it, increasing the overall profitability.

In turn, older people mostly show the greatest interest in off-season types of tourism - health-improving and cultural and educational.

Currently, the government is already implementing a number of measures and provides some benefits to help retirees travel. Since 2009, discounts have been provided on flights for elderly residents of the Far East. They are provided for pensioners registered in this region. The discount is 50% of the cost of a ticket for flights to Moscow, St. Petersburg or Sochi, as well as in the region.

However, these discounts are valid only in the summer (early April - mid-October). During the period of the program, more than 50 thousand people have benefited from preferential terms. There are also subsidized flights on routes approved by the government. For example, people of retirement age can fly with a discount to Simferopol from 58 cities in Russia.

At the same time, collective accommodation facilities, as a rule, do not make discounts to pensioners. As a result, many hotels and boarding houses are idle in the off-season, although pensioners could rest there at that time.

Thus, the development of tourism among older people requires an integrated approach. All components of the trip should become accessible and comfortable: transportation, accommodation, treatment (if we are talking about sanatoriums), meals, excursions, etc. in particular, health resorts) for this category of consumers. Currently, this topic is being worked out with market participants, leading air and rail carriers, authorities, as well as public organizations. In particular, with the Public Chamber of the Russian Federation, which proposed to establish discounts for traveling pensioners at the legislative level and develop a corresponding bill.

At the current stage, the most promising is the introduction of discounts in the "low" season in areas where wellness recreation is developed. These are Central Russia, Crimea, Krasnodar Territory, North Caucasus, Altai Territory, Stavropol Territory, Republic of Tatarstan, etc.

Guest Complex; Bor town; r

What is virtual tourism for retirees. "Social tourism as a means of active life

Leisure, rest, recreation are important moments in human life, along with production activities. For people who are little employed in a productive sphere of activity (the elderly and the disabled), leisure is of great importance. Its forms, types and quality determine the success of rehabilitation and adaptation processes and integration into society.

Tourism is a unique means of recreation and rehabilitation for people with health problems, since its functions correspond to rehabilitation tasks, include various mechanisms of adaptation and self-adaptation, subject to active participation in the process of the rehabilitator himself.

What allows us to consider tourism as one of the means of rehabilitation?

First, tourism is physical activity. It is known that movement is of great importance in human development from the first minutes of life. The movement of various parts of the body, the body as a whole, movement in space is a necessary factor in the development of the physical and psychophysiological qualities of the body throughout life. Chronic diseases, disability, age-related changes lead, as a rule, to a decrease in physical activity, thereby contributing to a decrease in the mental and physical stability of the body.

Tourism has a big impact on the health of the elderly and people with disabilities. As Tadeusz Lobotsevich notes, tourism is a factor that counteracts hypokinesia, which has a destructive effect on health and psyche. Motor limitations significantly reduce life opportunities, cause depression, despondency, stress, loss of faith in oneself. Through tourism, therapy and prevention of psychosomatic diseases, maintenance of physical fitness and health are carried out.

Secondly, tourism creates an environment of full-fledged communication in which a person with problems interacts with different people, establishes social contacts and has the opportunity to fulfill various social roles.

Tourism eliminates feelings of loss of dignity, inferiority, and integrates the elderly and disabled into society.

Sports and tourism provide an opportunity for independent and diverse contacts to help you gain confident and effective life support.

Thirdly, the reproductive function of tourism is aimed at restoring the forces expended in the performance of production and everyday household duties. Tourism also helps to restore the mental resources of a person. At the same time, the rest is active in nature, including a variety of entertainment that helps to escape from the monotony of everyday life and work, to get to know the world more broadly, to get acquainted with various traditions, customs, new people, and to learn previously unknown natural phenomena.

In the Russian Federation, the number of citizens in the category over working age is about 36 million people - almost a quarter of the country's population.

Tourism for elderly Russians has an extremely important social character. It meets the strategic task of increasing the average life expectancy of the population of our country, strengthening the health of the nation and ensuring the active longevity of Russians, as well as the goals of developing the tourism industry of the Russian Federation, increasing the domestic tourist flow, including in the "low" season (pensioners are less tied to traditional periods holidays), and an increase in the share of tourism in the total volume of the country's gross domestic product.

According to Eurostat, the number of elderly tourists in Europe is about 25%, and not from the total number of retirees, but from the entire traveling European population. The most active older tourists are residents of France and Cyprus, followed by Czechs, Greeks and Swedes. At the same time, the overwhelming majority of elderly tourists from Europe prefer not to travel abroad, but to rest in their countries. Especially - citizens of Greece, Italy, Portugal, Romania, Czech Republic and France. The exception is retirees from Luxembourg and Belgium.

In Russia, to stimulate tourism for the elderly requires the development of optimal solutions. One of these may be the development of special travel offers focused on the needs and interests of older people.

The potential for developing tourism for the elderly in Russia is great. We have many health resorts, cultural tourism facilities, and other opportunities sought after by older citizens.

It is important to offer a travel product that is comfortable for older consumers. And make it accessible. This problem can be solved using the capabilities of the "low" season.

In Russia, the “low” season is quite long. The load on tourist and transport infrastructures during this period is significantly lower. The business is interested in “loading up” it, increasing the overall profitability.

In turn, older people mostly show the greatest interest in off-season types of tourism - health-improving and cultural and educational.

Currently, the government is already implementing a number of measures and provides some benefits to help retirees travel. Since 2009, discounts have been provided on flights for elderly residents of the Far East. They are provided for pensioners registered in this region. The discount is 50% of the cost of a ticket for flights to Moscow, St. Petersburg or Sochi, as well as in the region.

However, these discounts are valid only in summer (early April - mid-October). During the period of the program, more than 50 thousand people have benefited from preferential terms. There are also subsidized flights on routes approved by the government. For example, people of retirement age can fly with a discount to Simferopol from 58 cities in Russia.

At the same time, collective accommodation facilities, as a rule, do not make discounts to pensioners. As a result, many hotels and boarding houses are idle in the off-season, although pensioners could have a rest there at that time.

Thus, the development of tourism among older people requires an integrated approach. All components of the trip should become accessible and comfortable: transportation, accommodation, treatment (if we are talking about sanatoriums), meals, excursions, etc. in particular, health resorts) for this category of consumers. Currently, this topic is being worked out with market participants, leading air and rail carriers, authorities, as well as public organizations. In particular, with the Public Chamber of the Russian Federation, which proposed to establish discounts for traveling pensioners at the legislative level and develop a corresponding bill.

At the current stage, the most promising is the introduction of discounts in the "low" season in areas where health-improving recreation is developed. These are Central Russia, Crimea, Krasnodar Territory, North Caucasus, Altai Territory, Stavropol Territory, Republic of Tatarstan, etc.

Popular posts
TOP 10 profitable industries for doing business in the USA in 2020

The most profitable destinations for business in the USA in 2020. Which sectors of the economy are the most interesting for business during a pandemic. Best US startups in 2020.

  • 12-03-2021 . 9 minutes
Medical tourism in Israel with Ichilov clinic

In the 21st century, diseases are rapidly spreading throughout the world. And let various kinds of pandemics that kill thousands of people rarely break out, appear

  • 12-03-2021 . 12 minutes