Social psychology in tourism

Psychological tourism - a new direction in tourism

Today there is a paradoxical situation: on the one hand, they presented tourism, referring to the classical classification of types of tourism, reject psychological tourism (psitourism, Ψ-tourism); at the same time, in the realities of the tourism industry, this type of tourism not only exists, but is also gaining strength; on the other hand, research in the field of tourism does not fall into the epicenter of scientific interests of representatives of psychological science, which leads to deliberately unsuccessful attempts to scientifically substantiate this phenomenon - Ψ-tourism, by the efforts of enthusiastic specialists only in the field of tourism.

Scientific significance: for the first time a new phenomenon existing at the junction of psychology and tourism, psychological tourism, has been scientifically substantiated. Practical significance: the research results can be introduced into the activities of firms offering a new tourist service - psychological tourism. Social significance: the organization of Ψ-tourism allows you to remove the psychological barrier that still exists among most people who are not related to psychology, and manifests itself in the form of a distorted understanding of the essence of psychological counseling, fear of turning to a specialist psychologist, fear of psychological deviations in their structure personality.

Psiturism is an opportunity to apply the knowledge, methods and technologies of psychological science in another area of ​​knowledge - tourism, which, in turn, will allow to reach more of the population and form an adequate attitude towards psychology in it, which means to popularize psychology as science.

Main objectives: 1) to scientifically substantiate Ψ-tourism as an innovative phenomenon in the realities of the tourism industry, 2) to develop технологию-tourism technology to introduce it into the activities of travel companies, 3) to develop an educational program for psychologists to improve qualifications in the framework of psychological tourism. Additional goal: to form the following image of Ψ-tourism among consumers: psitourism is, firstly, rest for mentally healthy people of productive age, and secondly, it is rest aimed not only at contemplating the beauties of the outside world, but also at harmonizing the inner world , t. rest, allowing you to orient yourself in the space of your psychological reality.

Target audience: people of productive age.

PREPARATORY STAGE. In January 2009, in preparation for the new tourist season on the basis of Time Travel, the idea of ​​substantiating and developing psytourism was proposed. During the first stage, an article by L. Buriak was published. "Psychological tourism: what is it?", Which reflects the scientific understanding of this type of tourism: "Based on the classification of types, forms and types of tourism proposed by the WTO, we can determine that the term" psychological tourism "should be considered as a type of tourism, distinguished by criterion - "short or longer rest for the purpose of physical or psychological recovery of the body." At the same time, it is important not to confuse this type of tourism with recreational tourism: in the first case, we are talking about the restoration of human psychological resources, i.e. about the restoration of those internal forces that the client turns to in difficult life situations, in the second - about the treatment, health improvement of a person suffering from a certain disease and acting as a patient. Psychological tourism is designed to meet the needs of a mentally and physically healthy person. Therefore, the psychological support of clients can be carried out by specialists (counselors on feelings and perception) who do not have a medical education, but have a higher psychological education. The concept of psychological tourism (Ψ-tourism) is based on the fundamental provisions of Gestalt psychology. The goal of psychological tourism is to achieve internal integrity and harmony of the individual (better understanding and acceptance of oneself by a person, greater fulfillment and meaningfulness of life, better contacts with the outside world) through specially organized tourist activities - Ψ-tourism through psychological support of the client-tourist, expressed in helping the client -tourist to navigate in the space of his psychological reality. The main tasks of Ψ-tourism: a) solving psychological problems through comprehension of inner and outer being, b) the client's cognition of his psychological reality, his personal resources (hidden physical and psychological capabilities of a person), c) development of a "flair" for life (the joy of being, completeness of life, one's "need"), d) improving the client's social contact, his ability to enter and build social contacts; e) formation and development of the ability to take responsibility for oneself, one's thoughts, feelings, actions. Working methods in работы-tourism: conversation (interview), contemplation, trainings, business games and exercises, listening (active and passive), analysis, introspection, self-presentation, self-presentation, silence, etc. " MAIN STAGE. In June 2009, the first tourist group was organized from those wishing to become participants in Ψ-tourism. Clients went to the travel agency via the Internet. On the website of the travel company "Time Travel" information about psytura was posted: "Know and understand yourself", "Harmony", "Antistress". THE FINAL STAGE. At the end of the tourist season in November 2009, an analysis of the results obtained from the introduction of psytourism into the activities of the travel agency was carried out.

Conclusions: a) psiturism allows its participants to get rid of psychological stress, b) get rid of the distorted idea of ​​people who turn to psychologists to solve their psychological problems, c) various organizations are interested in psiturism as a recreation that allows them to solve psychological problems of the internal corporate environment, d) psytourism is an innovative type of tourism that allows not only to relieve internal stress and restore the working capacity of an adult, but to strategically develop the tourism business.

tourist psychological interactive

Elements of Psychology in Tourism

Psychology of tourism refers to social psychology, more precisely, to that part of it that studies relationships between people during recreation, examines the motivations associated with tourist migrations and services. It can be said that applied tourism psychology studies behavior in relation to the economic, social, labor and cultural aspects of tourism. One of the most important factors in the work of any travel agency is understanding what customers want. You should understand the reason that prompted them to choose this or that tour, their expectations from the trip. In other words, understand the full range of motives. The most popular theory of human needs motivation A. Maslow. In his works "Motives and Personality" and "Theory of Human Motivations" a pyramid of needs is substantiated, at the base of which are the most fundamental, and at the top - personal. Hierarchies of needs are described by him as follows:

  • - all human needs can be grouped into five large groups in the form of a pyramid. After one of the needs is satisfied, the other takes its place. The highest needs are the most difficult to satisfy;
  • - in order for motivation to meet a particular need to arise, it is necessary to satisfy a need located below the rank. When a need arises, the body automatically tries to satisfy it, creating adequate behavior; Satisfaction of needs is a very important factor and determines behavior.

Consider the needs of a person according to A. Maslow:

A new direction has appeared in the modern tourism business - psychological tourism, or as it is also called, psi-tourism. The emergence of such a trend, first of all, is due to the tense rhythm of life of modern society, especially in big cities and megalopolises, which does not provide an opportunity to relax, and constantly keeps a person in suspense.

Vanity, noise, rush, constant stress have a destructive effect on the mental and physical state of every person. Weekends do not always provide an opportunity to fully restore the normal state of the body. Therefore, there is only one hope for a vacation. But what is the right way to spend your vacation? For those who do not know how to properly spend their vacation, psychological tourism will come to the rescue, which will provide effective assistance to every vacationer.

So what does psychological tourism include? Today psychological tourism is a specially developed technology for the restoration and support of human mental health in modern conditions. It is well known that the human nervous system and his body as a whole are overworked not so much by physical and mental work, but as by the emotions that he receives during his activity. A bad state of mind, fear, anger and a number of other negative emotions, which, by their action, deprive a person of vigor, lead to loss of balance, loss of strength, loss of mental balance and depression.

In order to get rid of such a state, you need to reboot, change the environment, completely relax, gain new emotions and put your life on a new track. The combination of an interesting vacation with the acquisition of new useful psychological skills and abilities will be exactly what psychological tourism is. During such a vacation, a person will be able to relax, as well as learn effective communication, time management, and quick relaxation.

Forms of psychological tourism

Among the many forms of psychological tourism, the following types will be the main ones:

A trip to the mountains with a guide and a psychologist, - trips to various resorts where the rest is accompanied by training, - ecotourism, where a person will have the opportunity to immerse himself in the magical world of nature. During such programs, tourists live in tents and in exceptionally clean natural conditions - civilized tourism. It is held in modern cities according to special programs, which are accompanied by special training.

Ideally, psychological tourism is a combination of travel and recreation in new interesting places with knowledge of the world of the soul, acquaintance with the hidden forces that are hidden inside each of us.

In such tours, a group of tourists is accompanied by a qualified specialist who draws up a special program of trainings and mediation, and which will subsequently contribute to the achievement of a state of harmony, help to completely relax, and get rid of negative influences.

The complex of psychological tourism includes recreation, training, psychological relief, disclosing one's inner potential and development.

In a fairly short time, a person will be able to have a good rest, as well as learn the techniques of meditation, communication skills, energy breathing and much more.

After a properly selected course, a person after returning home feels a surge of strength and energy. He is completely renewed both spiritually and emotionally and physically. His whole being is filled with fresh ideas and a willingness to create and reach new frontiers.

After such a rest, the atmosphere in the family and at work is significantly improved. And all due to the fact that the very perception of life has changed, the body's energy resources have been restored, and negative behavioral strategies are amenable to correction.

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