Social entrepreneurship - prospects and interesting ideas for socially active businessmen

Social entrepreneurship: concept, features and results

Social entrepreneurship is a unique, inherently, fairly young line of business that combines classic entrepreneurship and charity. The key business idea in this area is the solution of any important social problems. That is, social entrepreneurs, using various practices and innovative approaches to business, help people, regional groups, and the economy. But this business should not be confused with ordinary charity. Despite many similarities, social entrepreneurship can be a very serious and long-term source of income.

The domestic economic model has a lot of shortcomings, therefore, such entrepreneurship oriented towards solving certain problems is very relevant and is positively perceived by the society, receiving all kinds of support.

Social Entrepreneurship Criteria

Although this is a fairly new and unexplored area for Russia, social entrepreneurship has already gained momentum all over the world. There are even educational programs in the field of social entrepreneurship in some of the famous foreign universities.

What traits an entrepreneur must have to be successful in this area:

  • Belief in people and the ability of everyone to contribute to the economic and social development of society.
  • The desire to simplify life, change a certain field of activity and make it better.
  • Unlimited social boundaries and determination to take risks.
  • A certain amount of impatience is not to sit idly by, but to make real changes in the world around us.

Areas of social entrepreneurship

There can be many types of social entrepreneurship. This area of ​​business is not limited by the framework, and interesting, original ideas are brought to life every day. But the most relevant areas are:

  • Environmental business. The incredibly acute problem of environmental pollution creates enormous scope for activities aimed at improving and preserving the ecological situation. It can be anything from finding alternative “clean” fuel sources to recycling waste.
  • Innovation in lagging spheres of economy or science.
  • Helping people in difficult living conditions. Topical solutions for low-income, lonely, indebted banks, unemployed, sick people will definitely receive enough investment and support from the population.
  • Creation of jobs for people with disabilities or specific social groups (nationalities, age groups, etc.).
  • An environmental goods or food business.
  • Organization of useful leisure. Organizing events, hikes, sections, construction of important infrastructure facilities (sports grounds, city greening, etc.), by creating you can not only be useful, but also make good money.
  • Business in education. Specialized training courses, children's thematic circles, etc.

Some Social Business Ideas

It is no longer easy to build a business that would bring good income, but to organize a business that also brings benefits to society is even more difficult. Nevertheless, there are several areas in which you will definitely receive support from investors, and possibly the state.

Option # 1. Recycling of plastic waste. One of the most promising and potentially profitable business areas for Russia. Among the advantages: the constant growth of discarded plastic waste, which means an unlimited amount of resources that can be used as raw materials for new plastic products. Such an enterprise will easily find partners, although the initial costs will be high. In doing so, you will provide many jobs, including for vulnerable groups.

Option # 2. Delivery of natural food. A very relevant, albeit a bit hackneyed topic for business, which in the absence of serious competitors (especially in megacities) can bring good income. Getting started is not so difficult, and there are incredibly many opportunities. A small well-kept farm is enough. Your customers can be kindergartens, hospitals or other public institutions.

Social entrepreneurship is an activity related to the production of goods or the provision of services in order to solve a social problem, improve the situation in society, and create benefits for society. Here, unlike in classic entrepreneurial activity, making a profit is not the main goal. Social goods and services are different. Companies are formed at the local or state level, as well as in association with foreign entities.

New world trend

Social business uses:

  • technology ;
  • methods ;
  • methods ;
  • means of entrepreneurship aimed at solving social, environmental, cultural problems.

The concept applies to a wide range of organizations, differing in size and purpose. Classical entrepreneurs determine the success of a business taking into account the size of net profit, social entrepreneurs - according to the return of society.

In Russia, non-standard entrepreneurship began to emerge in the 1980s, and in the 90s it was already actively developing. The emergence of non-profit organizations, new means of communication, the development of infrastructure and transport are called stimulating factors.

The concept of social entrepreneurship is constantly evolving, and it is impossible to give a precise definition of this phenomenon. This type of activity is present in different countries of the world. The leaders are the USA, England, Italy, Korea, Slovenia, India, Scandinavia, Bangladesh. The legal status of a non-standard business in different countries of the world is very different - from complete non-recognition to the creation of a corporation with a strong and well-thought-out strategy.

Social entrepreneurs are business entities that form a special model focused on helping citizens. They are allowed to engage in the production of goods, the provision of services. In the world, new business helps the state to achieve stability in society. The government provides assistance to non-standard businessmen.

main principles

Business is based on the principles:

  • Target. The entrepreneur's task is to solve the problem that has arisen in society, to mitigate its effect.
  • Social outcome. Positive, measurable return to the target audience.
  • Innovative technologies, research. To get investors interested, to attract the right people, a new approach and a non-standard offer are required.
  • Project payback, stability. Business must reach the level of self-sufficiency. Financial injections from outside are coming to an end, and the state provides one-time aid. If the project cannot exist on its own, there is no point in continuing the idea.
  • Expand the sphere. Successful social projects scale structurally and through the dissemination of experience.

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