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Corporate social responsibility of the company

The essence and meaning of ethics in business

The term "ethics", known since the times of Ancient Greece, literally translates as "morality, custom". From a scientific point of view, ethics is called a system of knowledge about the moral and ethical aspects of human life.

Ethical concepts are applicable to a huge variety of areas, industries in which a person is involved, including business (entrepreneurship). If we consider the ethics of business relationships, then it is interpreted as a list of principles and norms that must be taken into account when organizing the economic and financial activities of any company.

For a list of areas covered by business ethics, see:

  • Models of moral behavior;
  • The norms of business etiquette;
  • The moral microclimate prevailing in the company;
  • The moral the principles of the work collective and its individual members;
  • An ethical assessment of the policies (external and internal) that the company adheres to.

When considering the ethical issue at the level of the economy of corporations, business ethics are transformed into corporate ethics, which is a set of norms and principles on which business activity is based.

Business ethics is a form of professional ethics and is addressed by:

  • At the macro level (as a teaching about the rules, goals and values ​​of economic and financial activity);
  • At the micro level (ethics of the social order).

From a practical point of view, business corporate ethics is represented by corporate traditions, symbols, legends, to which each new member of the team is dedicated. The promoted ethical norms require that societal expectations be taken into account and accepted, and that generally accepted norms of ethics are extended to all aspects of business processes.

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The role of ethics in the corporate social responsibility (CSR) system

The concepts of CSR and business ethics are closely related. CSR systems cannot fully build and function without adhering to the norms and principles of business corporate ethics.

The concept of corporate social responsibility of a company

The topic itself is of some interest, but despite this, there are no clear definitions of the concept. Let's consider some of the most common interpretations.

CSR is a set of obligations aimed at the development of society and protection of its social interests, which are accepted by the heads of enterprises and private businesses on a voluntary basis.

In the course of their activities, corporate structures are obliged to be guided by the norms and requirements of the legislation and to ensure the high quality of the goods and services produced. But besides this, they take on additional responsibilities to the work collective, the environment and society as a whole. This management principle ensures the stability of the enterprise and is the basis of the corporate social responsibility of the company.

Another definition of CSR is a set of aspects of corporate policy and actions aimed at their implementation, which imply not only compliance with the rule of law, but also taking into account the interests of people, the environment and social society.

Definition of the essence of CSR from the point of view of Russian and foreign managers

According to foreign authors, corporate social responsibility is a voluntary agreement of business to perform actions aimed at both the economic development of the enterprise and the prosperity of society. They involve cooperation with the workforce, their families, local communities and social authorities.

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According to the definition of the Association of Managers of Russia, CSR is understood as a voluntary contribution of a business structure to events aimed at solving economic and social problems of society, problems of protecting and restoring the environment. Such a contribution, as a rule, associated with the direct activities of the enterprise, must exceed the minimum established by law.

PLENARY SESSION Corporate Philanthropy Forum (February)

The world is a smaller place thanks to the Internet, global trade and new technologies. More U. S. companies are expanding overseas and now operate a global workforce that has unique advantages, regulations/laws, and different languages ​​and currencies. In doing so, global expansion bears responsibility.

When companies are global, it is important to succeed in respecting other cultures and workforce conditions and starting to shape a global profile or public conscience.

Recognize these differences in line with a corporate social responsibility (CSR) plan that can simultaneously increase shareholder value, increase employee engagement, and increase employer brand awareness.

Human resources departments play a critical role in ensuring that a company adopts corporate social responsibility programs. In addition, HR can manage the implementation of the CSR plan and actively monitor its adoption by documenting (and celebrating) its success throughout the company.

Human resource technology can help drive corporate social responsibility, including reducing a company's carbon footprint for the planet. Start with these areas:

  • Implement and encourage green practices.
  • Foster a culture of social responsibility.
  • Celebrate success.
  • Share and communicate the value of corporate social responsibility for employees and the community.

Implement and promote green practices for corporate social responsibility

Implement green methods to help reduce environmental waste by encouraging and rewarding leadership growth, better corporate ethics and long-term practices that encourage both personal and corporate accountability.

The inherent importance of embracing the green aspects of corporate responsibility is clearly understood given that rising energy and utility costs are putting on employees' wallets. Conservation has become an accepted means of strengthening our planet.

Reducing the carbon footprint of every employee is a great way to get energy saving and waste management initiatives from scratch.

Here are some suggestions for getting started:

According to Deloitte, an international network of consulting and auditing companies, 70% of Generation Next people consider the company's social values ​​when looking for a job. Generation Next, or Millennials, are people born between 1981 and 1996. Social responsibility of business, or SOB for them, is an opportunity to make the world a better place.

GSS: concept, definition of term

The term CSR (CSR, corporate social responsibility) appeared at the end of the 20th century. In a world where there are many acute social problems, the social responsibility of business may well become an effective tool for sustainable development.

The term has a number of definitions. In general, they boil down to the fact that COB is a concept that provides for the manufacture of a quality product (provision of a quality service) and the responsible fulfillment of its obligations by the company to society. This means not only consumers, but also personnel, partners, suppliers, shareholders, and other people who are associated with the company. That is, this is the contribution that business makes to the development of the social and economic life of society and the ecosphere.

Social responsibility of a business can be manifested by:

  • addressing corporate governance issues;
  • reducing unemployment by hiring personnel;
  • regulating relations between employer and employee;
  • organization of labor protection;
  • implementation of social programs, environmental programs;
  • creation of appropriate conditions for personnel;
  • compliance with tax, environmental and other legislation, as well as ethical norms, etc.

GSS and its types

In the United Nations, GSS is divided into internal and external.

Internal concerns, first of all, responsibility to personnel and the creation of proper working conditions in the company. This:

  • security ;
  • regular salary payments;
  • social insurance;
  • personnel training;
  • financial assistance in emergency situations.

External displays interactions with clients, authorities, partners, etc. This also includes charity and environmental concerns.

There are also levels of corporate social responsibility.

  • The first is following the law and regularly paying taxes and salaries. This also includes the expansion of the state.
  • The second boils down to the desire to act in a broader sense than the law requires: to create excellent working conditions for the team, improve its skills, provide housing, provide preventive treatment, etc.
  • Third, the highest, provides for measures aimed at improving the environment - charity, patronage, participation in social programs.

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