CHAPTER 1. THEORETICAL BASIS OF A MODERN PROMOTION SYSTEM OF A TOURPRODUCT
1. The concept and essence of the tourism product promotion system
1. Internet promotion of a tourist product
1. The tourist market: modern technologies trends of its development
CHAPTER 2. ANALYSIS OF MARKETING ACTIVITIES OF TOURIST SERVICES ON THE EXAMPLE OF LLC "TURFIRM" SERVICE-COMFORT "
2. Organizational and functional structure of LLC "Travel agency" Service-Comfort "
2. Financial and economic indicators of LLC Travel Agency "Service-Comfort"
2. Advertising policy of LLC "Travel agency" Service-Comfort "
CHAPTER 3. RECOMMENDATIONS FOR IMPROVING THE ACTIVITIES OF "TURFIRM" SURFIRS-COMFORT "LLC
3. Using Internet Advertising to Attract Customers
3. Recommendations for using the Internet to improve the service system
Travel companies are changing but, despite the crisis, they continue to grow quantitatively. And the more such projects there are, the more examples of MLM use as a way to promote sales.
Network marketing is a system for selling goods and services. The peculiarity of this method is that each partner of an MLM company, in addition to selling products, can attract referrals who receive similar rights. The income of the members of the partnership structure consists of commissions for the volume of sales and additional bonuses for the progressiveness of personally invited people.
Travel companies are agencies that make bulk purchases of travel services from suppliers around the world. This can be air travel, car rental, hotel accommodation, various cruises, tours and many other adventurous travel packages.
When a travel agency incorporates network marketing methods into business processes, it simply builds a distribution network to sell its product directly to consumers. Affiliate network members act as booking agents and have access to wholesale offers.
The hybridization of MLM and tourism is definitely cost-effective and beneficial. The established distribution structure increases the level and quantity of the company's sales, in return receiving compensation in the form of discounts or even free personal travel.
Being satisfied with a certain travel company, the consumer gets the opportunity to become its independent partner. In addition, such a technique has a positive effect on consumer loyalty, improves business reputation and reduces the need for advertising to attract new consumers of information.
The idea of combining network marketing with travel is far from new, this approach is used by many companies, in particular Clubfreedom, TVI Express, FireFlies, etc. More and more existing travel agencies are integrating multi-level referral programs.
Use all channels: maps, aggregators, social networks, mailings and all-all-all
It is interesting and difficult to work on promoting tourism websites at the same time. High competition for the guest does not give room for error. Confusing navigation, excessive creativity, inability to book online, incorrect prices - this and much more leads to the loss of potential customers.
We have prepared an overview of the main Internet traffic channels for hotels and formulated recommendations for working with them.
Chasing the TOP-3 in this niche is almost empty. The first search results screen was tightly occupied by their own search engine services and aggregators. Let's consider the situation in the search results on the example of the query "hostel Kaliningrad".
Structure of Yandex TOP-10
2. Advertising block Yandex. URL: aggregators + one hostel site
3. Organic SERP: Aggregator Sites
Structure of TOP-10 Google
1. Google Ads ad unit
3. Organic SERP: aggregators + hostel sites
The hostel's own website has a small chance of getting into the TOP-10 of Google, although the ad block and Google Travel grab the user's attention.
If you want to go hiking in the neighborhood with friends, but do not know how to organize a hike and plan a route correctly, then this article is for you.