Business planning in tourism is carried out in order to get an idea of the most acceptable option for the development of objects in the tourism sector (tourist organizations), ensuring the achievement of explicitly formulated goals. These goals can differ significantly both for individual types of tourism activities and for organizations of the same tourism sub-industry.
Tourism in Russia is one of the most peculiar and specific spheres of activity. Over the years of reforms, the tourism industry has undergone significant qualitative transformations, which is due to its specificity - isolation on a person as the final recipient of tourist services. The focus on a person determines that the complex socio-economic processes that took place in society are clearly reflected in the transformations that have taken place in the industry in recent years.
One of the distinctive features of tourism that distinguishes it from other areas of the economy is its dynamic development. The tourism industry has not only undergone deep internal transformations, but also developed dynamically, increasing from year to year the volume of services provided to the population.
The main reason for this is the social orientation of tourism, its close and deep connection with the processes of democratic transformations in society and, in particular, with the main one - the liberalization of the procedures for entering and leaving the country, which has removed the barriers that hindered dynamic development tourism as the most important branch of the economy. In these difficult socio-economic years, tourism played an important role in stabilizing the internal political situation in the country. The development of such a relatively new direction of tourism activity as business tourism allowed maintaining a certain level of employment of the population in the most difficult periods of reforming the domestic economy. Although with a comprehensive approach to this problem and its analysis from the standpoint of long-term state interests, such a conclusion is far from indisputable.
As in other spheres of the economy, business planning in tourism is designed to solve a number of management problems. Business plans are developed to solve internal problems with the involvement of the interests of external partners.
External partners primarily include representatives of credit institutions and investment funds, which are potential sources of additional funds.
For internal use, business plans are developed in order to structured presentation of the activities of tourism organizations in the forecast period, i.e. to improve the management process and inform owners about the state and prospects of business development.
Analyzing the likely directions of development of the tourism industry in Russia, one can come to the conclusion that in the near future, in a highly competitive environment, there will be a process of concentration through the use of various forms of reorganization of tourism enterprises. Without this, it will be very difficult for Russian enterprises to meet the challenges of competitors, including foreign ones. It can be expected that in these conditions such a form of reorganization of commercial organizations as a merger will often occur. At the same time, it becomes very important to provide prospective partners with the opportunity to get acquainted with the state of affairs at their enterprises, potential, market, strategic goals, financial condition, etc. with information contained in a typical business plan for the development of a commercial organization.
Taking into account the specific features of business planning in the tourism sector, we can conclude that the main purpose of a business plan of a tourist commercial organization is to convince potential creditors and investors of the reliability of the business, for the development of which additional funds are attracted. The success of using business planning in this direction depends primarily on the professionalism of the developers of business plans. Naturally, these should be highly qualified experts - specialists in the field of tourism, and when developing a sufficiently large-scale project - a team of specialists in which each is responsible for his own direction (for example, for working out the organizational and legal form of the project, for justifying marketing estimates of the scale of activities, for development of financial plans, etc.). These specialists act on the side of the initiator of the project, who, as a rule, is the customer of the work. On the part of potential investors, banking and investment specialists work directly with the proposed business plans, carrying out project expertise. In the course of such an examination, a check is made:
Summary of a business plan for opening a travel agency from scratch
This project is a plan to create a private enterprise to organize a travel agency in 24 months. First of all, we will list the key points of the process of creating a business plan for starting a travel agency business plan from scratch.
First of all, the Idea of the project and the Goals of the project arise, such as:
Action algorithms prescribed in the travel agency's business plan
The travel agency's business plan contains the following algorithms for starting a business:
Relevance of business at the opening of a travel agency
The package tourism market showed the highest point of its development in 2014, and corresponded to the amount of 340,000,000,000 rubles. According to the results of the last year, the dynamics amounted to about 280,000,000,000 rubles. At the same time, the majority of clients choose to travel within the country. Tourists who travel within Russia are more likely to choose inexpensive accommodation options - they counted 80%, the average check per person was 25,000 rubles. excluding logistics.
The most active development and distribution of the tourist services market was in 2010. Every year, according to statistics, not only the number of companies grows, but also the profit that already existing operators and agents receive.
The high level of competition in this segment generates better service and increased demands from customers.
Every year the tourist market of the Russian Federation demonstrates an increase of 100,000,000,000 rubles.
Relevance of business at the opening of a travel agency
Finding where to spend the night in Turkey is not a problem, the only exceptions are large cities and resorts during the high season. Lists of hotels and motels of various categories, as well as the best guesthouses, are published annually by the local tourist offices