National project for domestic tourism

National project for domestic tourism

Russia has begun to develop a new national project to support domestic tourism. Russian President Vladimir Putin approved this initiative, said Russian Prime Minister Mikhail Mishustin at a cabinet meeting.

Mikhail Mishustin noted that a difficult situation has developed in this industry, where millions of people are employed.

At the same time, the head of the Cabinet emphasized that this industry provides an opportunity for economic growth in regions, historical cities, rural areas, creates new jobs, including in small and medium-sized businesses, stimulates the development of more than 50 related industries, so now it is important to pay special attention to the preparation of a national project for the development of domestic tourism. The news agency, referring to Deputy Prime Minister Dmitry Chernyshenko, clarifies that the main priorities of the national project are, of course, “the integration and orchestration of all events of state, regional programs, national projects, federal projects, events that pay attention to the development of tourism and state support measures that are already and will be provided by the government. "

Recall that even before the idea of ​​developing a national project appeared this year, the country took measures to support the industry, which was in a difficult situation during the coronavirus pandemic. As an example, two stages of the cashback program for traveling around the country can be cited. Both at the first and at the second stage, tour operators of the Kemerovo region applied for participation in this project with the hope that this would stimulate guests to visit the Kuzbass sights.

For the first time this year, the government has provided the tourism industry with grants for development and allocated 1.2 billion rubles. In total, more than four thousand applications were submitted for the competition from all over the country, including 77 from Kuzbass. Eight Kuzbass participants received grants totaling 19.6 million rubles.

Kuzbass Tourism Support

The regional government has pondered how, in addition to federal initiatives, to support the leisure and hospitality industry in this challenging year. Governor Sergei Tsivilev signed a decree in the summer on the approval of comprehensive tourism development plans. They included several directions: domestic summer tourism in 2020, preparations for the opening of the winter season 2020-2021, and a number of other activities to increase the flow of tourists to Kuzbass. Funding in the amount of 42.4 million rubles is planned for the implementation of all ideas. At the same time, the expected result should be an increase in tax revenues to the consolidated budget of Kuzbass by 307 million rubles.

This year, for the first time, new unique measures to support the tourism industry will be implemented in Kuzbass. On the provision of subsidies to tour operators to reimburse part of the transport costs in the regional budget provides 2 million rubles. Another 15 million rubles will be directed to organizations and individuals who teach schoolchildren to ski and snowboard free of charge. The money will be used to compensate for the funds spent on the purchase of inventory and equipment.

Kuzbass is the first and so far the only region in Russia to provide subsidies for the development of snowmobile tourism last year. In 2019, 100 thousand rubles were allocated for these purposes, and this year - three million.

In addition, the budget has allocated 100 thousand rubles to support other projects in the field of tourism.

Tourism potential of the territories

In the territories themselves, they enthusiastically began to develop routes to local attractions. And even in those that are not spoiled by the attention of tourists. So, the Yashkinsky municipal district has developed an ethnographic route "Kalmaki" to the village of Yurty Konstantinovy, which introduces guests to the traditions, customs and rituals of the indigenous inhabitants of the village, offers kayaking, participation in master classes on making birch brooms, skullcaps, the national dish "kystyby ". But the tourism potential of the region has not been exhausted. As Tatyana Gavrichenko, head of the department of culture, youth policy and sports of the administration of the Yashkinsky municipal district, notes, in the future it is possible to organize other ethnographic tours, because the population of the district is multinational and a lot can be told about the history and traditions of different peoples. Another highlight of the Yashkinskaya territory in the field of event tourism is the off-road competition, or the jeep-sprint biathlon. Lovers of this kind of spectacles come here not only from different cities of Kuzbass, but also from all over Siberia. And in the future, this direction can be developed.

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