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What should be a hostel?
The hotel business is one of the most attractive types of entrepreneurial activity today. With a competent approach, an attractive price-quality ratio, correct advertising presentation, etc., the hotel business can show an excellent level of profitability and payback.
Since the beginning of the 2000s, in Russia, just like in many Western countries, the number of firms and people employed in this area has increased and continues to grow. According to official statistics, over the past 15 years, the number of hotel enterprises in the Russian Federation has grown by 30%. At the same time, in most regions of Russia, there is a shortage of business and premium class hotels, and even fewer economy class options with a decent reputation.
The hospitality business is a field of entrepreneurial activity, the purpose of which is to make a profit through the provision of accommodation services for guests in special rooms and a certain service. According to the letter of the law in the Russian Federation, this type of activity is separated into a separate OKVED - code number 55 "Activities for the provision of places for temporary residence" and its subcategories.
Hotels, hotels and hostels are classified according to the international system of standards, in simple words, according to the number of stars at the establishment. In Russia, this classification is also relevant. In some eastern countries, there is a different scoring system. In the Russian Federation, stars are assigned based on the number of points scored by the enterprise according to approved standards.
The hotel business is one of the most promising niches. All directions of tourism are growing in Russia - international, domestic. People actively move around the country on business and educational trips. Russia hosts the world's largest sports competitions. All of this is driving demand. It is advisable to have a business plan for opening a hotel. This article is an example of a hotel business plan.
The target audience of hotel visitors can be represented in one or more segments. It all depends on the specific city and region. In small settlements one or two types of clients will prevail, in megalopolises - more. Here are the main categories of visitors that can shape the target audience for hotels:
The level of competition in the Russian hotel business depends on a specific niche. Some experts talk about a shortage of budget hotels of 2-3 * categories, mini-hotels (motels), hostels. In the segment of premium class complexes, the competition is much higher.
What if there are other hotels in your price range nearby? You can compete in several directions:
Reckless price cut deprives you of profits and the opportunity to invest in the development of the level of service. This is the last way to compete. Upgrading the service level is a much safer path. The cost of the service will pay off by the fact that your visitors will recommend you to their friends and acquaintances, which means you will save on advertising. Well, targeting a specific segment of visitors - providing the maximum level of comfort for the people who form the basis of your revenue.
Requirements for different rooms in the hotel may be regulated by separate legislative regulations, SanPiN standards, etc. Often they differ from region to region (there is, for example, the capital MosSanPin).
The main stages of development of the global hotel industry
The first hotels (caravanserais), as well as the profession of servicing traveling people, arose in the distant past, more than 2 thousand years BC. e., in the ancient Eastern civilization. Since the times of Ancient Greece and especially Ancient Rome, inns, hainns, inns, hotels, pits, post stations have developed - these are the ancestors of hotels intended for traveling merchants and artists, pilgrims and wanderers.
For centuries, the appearance of the ancient hotel has not changed. It mainly consisted of a fence for horses and a two-story building with a tavern on the first floor and bedrooms on the second. In the Middle Ages, open and covered galleries began to be added to this complex of basic services for travelers, where theatrical performances (English inns) were arranged. Undoubtedly, even then there was a practice of providing travelers and other everyday services by the owners of these establishments, their families, servants and small artisans. Even then, such hotels were the ancestors of tourist complexes at the qualitative and quantitative levels of service provision corresponding to those times.
The stages of the historical development of the hotel industry (hotel industry, business), naturally, trace the main milestones in the world history of human civilization (Tables 9. and 9.).
If the collapse of empires, world wars, and the "Great Depression" of the 30s. XX century. led to the decline or ruin of the hotel industry and the hotel industry, then the warming of international relations, the development of trade and crafts, technical revolutions and discoveries naturally turned out to be accelerators and catalysts for the growth of the hotel industry.
For example, after the industrial revolution at the end of the 18th century. and especially in the 19th century. with the advent of steamships and steam locomotives, railways, a large number of wealthy people, as well as the development of mass tourism, the hotel industry is undergoing significant changes. Sharply increased flows of migrants from rural areas to cities under construction, from Europe to America, and after a while, a reverse nostalgic flow of former settlers traveling to their native places, the flow of business people, new industrialists adopting the experience of creating technical innovations, new merchants, as well as a sharp increase population create the preconditions for the quantitative and qualitative growth of the global hotel industry.
And with the emergence of deeply interested talented people who came to the hotel business (in Russia - the merchant N.I. Korzinkin and others, in America - Ellsworth M. Statler, Konrad Hilton, Ernst Henderson, D. Willard Marriott , Cammon Wilson), hotels take on a modern twist and variety.
Formed literally in the first post-war decade (1945-1955), the automobile and aviation industries determined the hotel boom all over the world. The hotel base is turning at this time into an industry of services, providing the tourist, guest, traveler, vacationer with a full range of services for accommodation, food, entertainment, recreation, etc. A hotel from a house with furnished rooms, intended for temporary accommodation of people, is increasingly turning into a tourist complex, a full-service hotel, which provides a variety of services intended for the so-called target consumer. Hotels on highways, railway stations, at airports, as well as hotels for business people and businessmen in shopping, administrative centers of large cities, resort hotels and boarding houses, congress hotels and congress centers, luxury hotels and apartments, casino hotels, mobile hotels and campings, youth hotels, hostels and mountain shelters, hunters and fishermen's houses - this is not a complete list of targeted hotels. Each of these types is characterized by a tendency to expand the service and improve the quality of services.
Trends continue towards specialization of hotels (segmentation of the hotel services market), an increase in the number of small hotels and luxury giant hotels, as well as sophisticated and quirky, unique hotels in unusual places.
The number of hotel associations - chains, associations - is growing. Hotels are becoming pioneers in the use of the latest advances in technology - new materials (environmentally friendly, fireproof, wear-resistant, elegant, etc.), advanced technologies for life support systems and ensuring safety and comfort, new information technologies (computer hotel technology systems, computer systems, etc.) reservation and reservation networks). The modern hotel base is becoming the basis of the tourism industry - the industry of the XXI century.
The task of classifying hotels is quite laborious due to their diversity, due in turn to the multitude of types of tourism and travel, the corresponding specialization of tourist accommodation facilities, a variety of travel motives, a significant difference in the material wealth of travelers, as well as due to the presence of national, geographical, natural and other features. However, there are several common classification features. They can be distinguished even with a significant difference in national classifications: size, target markets, levels of service, form of ownership and the degree of dependence of the organizational structure of management on it. Naturally, any classification is to a certain extent arbitrary, and this convention will be manifested primarily in the fact that a particular hotel can be attributed to several categories at once and, on the contrary, due to the limited classification characteristics (grounds), many tourist accommodation facilities are generally prohibited. will be attributed to a specific category.
Proficiency in English is vital for hospitality workers. After all, employees of hotels, hotels and hostels constantly communicate with guests from all over the world. In such situations, English plays the role of a connecting link, since it is the language of international communication and guests from all countries speak it.
In this article, we decided to collect the most useful vocabulary in English that will definitely come in handy for hotel workers.
Hello/Good morning/Good evening - Hello/Good morning/Good evening
How can I help you? - How can I help you?
Your name and surname, please - Tell me your first and last name, please.
Did you make your reservation online? - Did you book online?
Could I see your passport? - May I have a look at your passport?
Could you please fill in this registration form? - Could you fill out the registration form, please?
The hotel business is an integral part of tourism and directly depends on the tourist flow. To open a hotel, it is important to take into account the location of the complex and its appearance. A well-written business plan will help assess the risks and profitability of the project.
Types of hotels and relevance
Step-by-step opening instructions
The hotel business implies providing accommodation in compliance with the requirements specified in GOST R51185-98 “Travel services. Accommodation facilities. General requirements". The service provided by the hotel complex ensures the performance of the main functions associated with the accommodation of the client, and additional ones, which the guest chooses and pays for.
Basic hotel services:
Additionally, the following service can be provided:
The services that the hotel will provide must be selected based on the concept of the complex and written in the business plan.
Types of hotels and relevance
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