From 8 to 10 September in the city of Tomsk, in the format of a strategic session, a meeting of the Commission for the Development of Tourism of the Russian Geographical Society “The Role of the Russian Geographical Society in the Development of Tourism in the Siberian Federal District: Problems and Prospects” was held.
The Meeting was attended by: Senators of the Siberian Federal District, representatives of regional branches of the Russian Geographical Society of Siberia, members of the executive directorate of the Company, representatives of Rostourism, the plenipotentiary representative of the President of the Russian Federation in the Siberian Federal District, heads of the Administration of the Tomsk Region, members of the Interregional Association "Siberian agreement ", as well as representatives of the tourist industry.
The venue for the first stage of the strategic session of the Meeting was the Center for Business Cooperation of the city of Tomsk. The meeting was opened by the Honorary President of the Russian Geographical Society, Academician of the Russian Academy of Sciences Vladimir Mikhailovich Kotlyakov. He noted the relevance of the issues on the agenda of the Meeting.
Then, at a round table in the project marathon, the participants presented projects and already implemented ideas for the development of tourism in the regions. Albina Sklyar, executive secretary of the Khakass branch, deputy director of the Sayano-Shushensky reserve, spoke about the experience of interaction between the State Committee for Tourism of the Republic of Khakassia, specially protected natural areas - the Khakassky reserve and the Sayano-Shushensky reserve, as well as members of the Khakass republican branch of the Russian Geographical Society ... As a result of the work of a large team of experts, programs were created for four tourist routes, including interregional ones, with different thematic components and levels of difficulty: "Lake Pozarym - the heart of the Sayan Mountains"; "Travel to the heart of Khakassia"; "In the footsteps of ancient civilizations"; "Educational trips with the Sayano-Shushensky: amazing Western Sayan" reserve. The first three routes were presented in the exposition of 20 regions at the II Festival of the Russian Geographical Society and aroused positive public interest.
In addition, the marathon presented projects for the creation of visit centers and tourist complexes, the Atlas of the Siberian Federal District's attractions and much more.
The second stage of the strategic session was held in the scientific library of Tomsk State University. Within the framework of the second stage, a plenum "Analysis of the situation and key directions of tourism development in Siberia" was held. The following reports were presented to the audience: Honorary President of the Russian Geographical Society, Academician of the Russian Academy of Sciences V. Kotlyakova - "Tourism as a means of knowing the world and one's own country"; Chairman of the Tomsk branch, rector of TSU, professor E. Galazhinsky - "Tomsk branch of the Russian Geographical Society: a new philosophy of travel"; member of the Coordinating Council for Tourism of the Interregional Association "Siberian Agreement", Vice-Rector of Altai State University, Ph. ., professor A. Dunza - "Cultural and historical aspects of tourist and recreational centers in Siberia"; Head of the Department of Culture and Tourism of the Tomsk Region P. Volka - "Development of tourism in the Tomsk region: features, trends and prospects."
Further, the participants began to work in groups, and as a result of discussions and brainstorming, an assessment of the current state of tourism in Siberia was made, recommendations were developed for attracting Russian and foreign tourists to Siberia, the formats (mechanisms) of interregional interaction were outlined branches of the Russian Geographical Society of the Siberian Federal District to increase cognitive interest in Siberia, including the development and creation of new attractive tourist routes, the development of expeditionary tourism.
The off-site meeting of the Commission ended with the signing of Agreements between the regions for the development of tourism in Siberia.
The autumn-winter season of business events is drawing to a close - the Davos and Sochi Investment Forums, the Synergy and Transformation festivals for entrepreneurs, and many industry exhibitions have died down. Such events form the ecosystem of modern business, their number is growing every year, and in parallel with them, the business tourism industry is developing, which is responsible for the delivery of participants to the event site and all kinds of services. In the world, its volume exceeds more than $ 1 trillion a year, reaching a quarter of global tourism.
Is this market extensive in Russia? Neither the authorities, nor analysts, nor the media made any real attempt to calculate it. It is not known exactly how many companies and on what basis offer business travel services, and the very understanding of these services is vague. Although the main trends are clear: with the onset of the crisis, the market collapsed as expected, and in the last year or two there has been a recovery growth. At the same time, the crisis even turned out to be useful: thanks to it, new directions and travel formats are opening up, customer requirements are becoming more stringent and, as a result, the overall quality of corporate tours is growing. Profile tried to form its own picture of this market by talking with its participants.
In a broad sense, any business trip can be considered business tourism. But, as a rule, individual business trips are organized by the company itself, requiring neither an intermediary agency nor a special service infrastructure. Group travel is a different matter. They are of various types: offsite meetings, including annual reporting conferences (especially relevant for companies dispersed in different cities and countries), visits to specialized exhibitions and congresses, trips for the purpose of training, motivating and rallying employees. All this variety is described by the abbreviation MICE - Meetings, Incentives, Conferences, Exhibitions (meetings, incentive trips, conferences, exhibitions).
Sometimes personal events (weddings, name days) are included in the MICE services market on formal grounds, where conference and banquet infrastructure is also primary for the organization (as opposed to ordinary tourism, where only the hotel room stock is important) ... But mostly MICE is all the same business tours. At the same time, the wider the scope of the event, the more formats can be mixed in it, says Viktoria Vasilyeva, Development Director of the Aeroclub Tour agency: “It's one thing when you organize an event for a specific company, and it's another thing when you take different delegates to an industry conference. In our country, these directions are equally related. The largest industry event we have done had 1600 attendees. Here, not only business content is important, but also entertainment activities - bright opening and closing programs, participation of star artists and speakers. "
Business tourism as a phenomenon is not new: even in the empires of antiquity, there were "traveling salesmen" who traveled around the provinces with their goods. But in its modern form, business tours were formed in the middle of the 20th century, the impetus for them was the development of air traffic, the emergence of transnational corporations and the liberalization of international trade.
The World Travel & Tourism Council estimates that business travel members account for 23% of the global travel industry's revenue. In 2016, this amount was $ 1.15 trillion, in 2026 it should amount to $ 1.72 trillion, annual growth is about 4%. More than a third of all business tours are in the Asia-Pacific region, followed by the United States and Western Europe (data from the Global Business Travel Association).
As for MICE events, the top 5 countries of their holding, according to the International Congress and Convention Association, are the USA (934 events in 2016), Germany (689), Great Britain (582), France ( 545) and Spain (533). The top 5 cities are Paris (196), Vienna (186), Barcelona (181), Berlin (176) and London (153).
Russia occupies a modest position in these ratings: in general, the country is in 42nd place (76 events in 2016), St. Petersburg is in 88th place in the rating of cities, and Moscow is in 94th. At the same time, one can only guess about the quantitative parameters of the Russian MICE market: in the latest research on this topic from the Association of Business Tourism (ABT-ACTE Russia), it was said that in 2014 the market grew by 19% and amounted to 560 billion rubles, more recent data absent. Different tour operators are engaged in MICE services: for some, this is a profile direction, while others “just in case” include them in an extensive menu of tourist products. “In Moscow alone, there are more than 40 thousand companies that have“ organizing events ”in the classifier of economic activities (OKVED), says Mikhail Klimanov, general director of the Agency for Bold Decisions“ We ”. - But these are completely different players, from giants to IPs. How many companies are professionally engaged in business tourism in the country, no one knows. But the count goes to the hundreds. "