★ Business tourism
Business tourism, corporate tourism - the tourism industry in the region, providing organization and management of business trips for employees of various companies.
Business tourism is also directly related to corporate events and meetings - MICE (Mice).
According to the World Travel & Tourism Council, WTTC exceeded $ 1 in the global business travel market in 2015. 06 trillion. based on the results of 2016, business travel expenses increased to $ 1. 50 trillion and in 2017, according to preliminary forecasts, will increase by 3.% and $ 1. 92 trillion By 2026, the global business travel market is estimated at $ 1. 58 trillion, annual growth will average 3.%.
According to the GBTA Global Business Travel Association report, 89% of all $ 984 billion in business travel spending is in Asia Pacific, Western Europe and North America, while While the Asia-Pacific region is the world's largest business travel market, 38% of the world's total: since 2000, its volume has doubled to $ 392 billion in 2013. the fastest growth was recorded in three of the BRICS countries - China, India and Russia. In 2013, the United States led the top five business travel markets among countries, followed by China. Japan, Germany and Great Britain, Russia, which are in 11th place, follow by a wide margin. In 2014, Russia dropped in the world rankings to 14-15th place, and travel expenses, which is 4.% year-on-year at $ 21 billion, although the volume of domestic business tourism increased by 5%.
According to ABT-ACTE Russia estimates, as indicated in the Yearbook, the Russian business travel market in 2013 was about 471 billion (471 billion) rubles, and in 2014 it was pink by 19% - up to 560 billion rubles. forecasts for 2015 minus, given the rise in prices for the services of providers and travel agencies, and the general instability in the financial and economic situation in Russia and in the world.
WTTC (WTTC) predicts that by 2020 the volume of business travel in Russia will reach $ 18. billions with an annual growth of 5.%.
History and development factors of business tourism
Business tourism is not a modern phenomenon: over the centuries, people have gone on trips related to their occupation, mainly trade. from ancient times in Europe there were only a few periods of recession in business tourism: "Dark Ages", plague pandemics and world war. In the XX century, the development of business tourism was given a more powerful impetus than in all previous centuries.
In general, the development of business tourism can be characterized as an era:
- Ancient times. (Ancient times)
- Building empires, stimulate business travel in an increasing number of trade routes, including within a single empire.
- The emergence of trade relations between local communities, the gradual expansion of the market for agricultural products, the first business - artisans and small traders.
- The flourishing of the Great Silk Road: the emergence of the first "service systems" business in the form of caravanserais, offering accommodation, food, recreation, and transportation services - in the person of camel drivers and traders and guides.
- Development of the fair as a form of trade. some lasted several weeks, one of the most famous fairs in Beauquere on the banks of the Rhone in the south of France, which attracted tens of thousands of merchants who also provided hospitality, food and entertainment - the Middle Ages HoReCa.
- Middle Ages. (The middle ages)
- Great geographical discoveries, which became a step forward in the development of economy, trade, science, technology, and, as a result, international business tourism.
- Industrial era from 1750 to 1900.
- The development of the transport system as a whole, the railroad boom since the last quarter of the 19th century: business travelers were able to travel faster and longer distances without wasting time and money.
- Growth in demand for business tourism from the colonies of European powers. reasons for bilateral trade in raw materials from the colonies with the metropolis, finished products in the opposite direction and the need to manage the colonial regime of visits, inspection and appointment of officials.
- An increase in the volume of industrial products in the need for transportation and distribution → the emergence of a new category of businessmen, traveling salesmen.
- Other groups of business travelers of that time: clergy, pilgrims, especially military mercenaries, legionnaires, temporary labor migrants, artisans from rural areas to big cities for marketing.
- Development of incentive tourism on the wave of popularity of the theory of personnel management about the need to stimulate and encourage employees, the emergence of specialized agencies for business and incentive programs.
- Expansion of the NAFTA Free Trade Area, FTZ, in Europe.
- The phenomenon of globalization and the emergence of TNCs, there is a growing need to launch products in other markets.
- Development of the exhibition business. (The development of the exhibition business)
- The emergence of new services such as business class.
- Increase in the number of professional industry associations and communities.
- Business travel boom after 1950s. key factors.
- Popularization of road transport against the background of mass production of cars, development and improvement of aircraft for passenger air transport, the emergence of high-speed rail transport in the 1980s-1990s.
- Displacement of the center of development of the business tourism market from Europe to the United States. the appearance of a business conference here, the opening of the first Convention Bureau: at the end of the 19th century, trade unions, scientific organizations and political parties began to organize large-scale events, and the development of this area accelerated sharply at the beginning of the 20th century.
- The emergence of new industries like this requires global marketing and customer/customer support.
- Economic growth in both developed and developing countries.
- The need for additional training of personnel in connection with the constant development of technology, the demand for training and educational courses and seminars is increasing.
- Growth of international cooperation in the field of education, intensive exchange of students and teachers, an increase in the number of meetings and visits at all levels.
- XX century. (XX century)
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