Domestic tourism is one of the priority areas for the development of the state economy. Therefore, the creation of a business in this area can receive the support of investors in the presence of a competent business plan, which means that even a novice entrepreneur can open a business in domestic tourism.
The main feature of domestic tourism is that this area of activity is limited to national boundaries.
Domestic tourism may include the following categories of activities:
Domestic tourism is one of the difficult areas of activity for travel agencies. This can be explained, first of all, by the relative underdevelopment of the corresponding domestic infrastructure - hotels, sanatoriums and recreation centers within the country significantly lag behind in terms of service level from most foreign ones, therefore the level of prestige of rest abroad is still higher. Another reason for the lack of proper development of this market area is a large number of lucrative offers from resorts in Bulgaria, Turkey, Montenegro and other resort countries.
But despite the difficulties that can be expected in the organization of domestic tourism, the development of this direction has certain objective prerequisites and advantages. So, in connection with the increased dollar exchange rate, as well as the peculiarities of the visa regime for many citizens, vacation abroad becomes unavailable, which means that they have to look for alternative options within the country. It is on such a target audience that the activities of a travel agency offering proposals for domestic tourism should be guided.
For the entrepreneur himself, the focus on domestic tourism also implies a number of positive aspects. Including, having created a competent concept of the future business and thinking over marketing issues, you can become a leader in this relatively free niche of the tourism business, having received all the relevant advantages, thereby achieving a high level of profit. The absence of difficulties, visa issues, the need to conclude agreements with foreign hotels and organize flights for tourists - all these are the advantages that distinguish domestic tourism as a kind of entrepreneurial activity. For a novice businessman, this option will be an ideal method of entering the market, which is distinguished by a minimum level of financial risks.
Despite all the advantages and objective prerequisites for the reorientation of the tourism business to domestic destinations, the willingness of citizens to completely switch to domestic tourism is still not great enough. Therefore, the best option for a budding entrepreneur would be to open a company offering tourism both within national borders and in foreign resorts.
The pioneers of the Russian tourist business are celebrating their 30th anniversaries. Rose of the Winds, Academservice and those few who were able to go through all the stages of the industry's development through the millstones of tough competition, withstood the periods of falling demand and massive bankruptcies, survived all economic collapses and legislative initiatives. The upcoming 2020 may be the year for the tourism industry that will complete the consolidation of the Russian market. Mandatory introduction of electronic vouchers should make the industry absolutely transparent.
Now, when the tourism business is in anticipation of reforms, it is worth remembering how the industry developed, overcoming in a matter of years those sections of the path that the Western market spent decades on. Each stage in the history of the tourism business in Russia had its own criteria for success.
In the early 1990s, the "iron curtain" collapsed and the flow of tourists abroad grew by 40-50% per year. Gone are the monopoly of Soviet state structures - Intourist, Sputnik, the Council for Tourism and Excursions of the All-Union Central Council of Trade Unions. They were replaced by private business.
At the rift between the Soviet and market economies, first-generation businessmen, lacking knowledge, experience and technology, mastered this business empirically. Success was determined by the presence of contacts or relatives abroad, a banal knowledge of a foreign language and, of course, initiative and creativity, revived in enterprising people in an era of change. In particular, Biblio-Globus was one of the first to open the sale of tours to Cyprus, where members of the founder's family lived.
Many came to tourism, obsessed with the desire to see the world and show it to others. After defending my thesis on "Planning tourist and excursion activities in the USSR" I worked as a senior research fellow at the Central Economic Research Institute, developing regional recreational complexes. The idea to go into the travel business appeared in 1991 after an internship at an American travel agency, which completely changed my understanding of the industry. In the United States, already then, high-tech solutions were actively used to automate business processes for all participants in the tourism market. I returned to Russia with an advantage in a suitcase - I was carrying a heavy catalog of all the hotels in the world. It was a real asset for starting a business! Six months later, my husband and I mortgaged a one-room apartment and borrowed $ 25,000 to launch our own company "Inna Tour", and six months later we fully repaid the loan.
The dashing nineties were not easy for everyone, but the first commercial travel agencies worked in conditions where demand exceeded supply. Travel agencies grew at a hypertrophied pace with the highest profitability by modern standards. The most successful companies felt the need and opportunity to use risky but more profitable block and charter flights. This accelerated the division of the market into tour operators - wholesale manufacturers of tourist products and travel agents-distributors.
Tour operators acted as wholesale purchasers of seats for the season for the airlines at a special rate, assumed the promotion of the corresponding direction and 100% responsibility - to pay the carrier regardless of the actual use of the block. Inna Tour was the first on the market in 1993 to decide to take blocks of seats on Aeroflot flights, opening a “window to Paris” for thousands of compatriots. This helped to become the leading agent of the national carrier for many years.
In the same years, the first charters went up. The history of obtaining permission by Svetal for the first flight to Turkey for shopping tourists could be the subject of a separate article. I will only say that the final "go-ahead" for landing in Istanbul was given when the plane was already in the air. The founders of Svetl, Svetlana and Alexander Golovachev, were innovators and recognized leaders of the old market, and for my husband and I they were friends. Alexander passed away at the age of 37 in 1997, on the Day of Tourism. Svetlana died tragically exactly one year later. This couple was able to influence the fate of the industry.
According to the Federal Tourism Agency, today the popularity of travel in Russia has increased 3 times in comparison with previous periods. In the summer, 1.5 million tourists from the regions of the Russian Federation visited Moscow.
In August, the turnover of travel agencies increased by 114% compared to June, amounting to 36 billion rubles. These figures show the rapid growth of the tourism business, even in the face of the pandemic. The continuous development of a niche is a direct prerequisite for starting a business. In this article, we will talk about the intricacies of creating a travel business from scratch.
A travel company is an organization that acts as a mediator for interactions between a travel operator and a person who wants to go on a trip. The travel agency includes the duties of a tour operator and a travel agent.
The tour operator develops and advertises tours in the media. A travel agent implements a tour: picks up tickets, arranges a transfer, places in a hotel, organizes excursions.
Pros and cons of tourism business
How to start opening a tourism business?
Brief step-by-step instructions:
Now let's analyze the key points in more detail
Every year the tourism market is developing more and more, but travel agencies, hotels and hostels are not the only ways of doing it. There are many unusual options that only a few people know about, but this does not make them less in demand.
This article will present alternative travel business ideas and seasonal entertainment, among which every aspiring businessman will find an ideal option for himself. It will also consider guides and business plans for starting your own business, valuable advice and recommendations, the nuances of this topic and features.
Among all the existing ideas in the field of tourism, attention should be paid to:
Europe is famous for its high income from farmers who receive tourists. Russia is a country with a not very developed agritourism, but there is a prospect.
Beautiful natural landscapes, unusual locations and distinctive natural views can all be a way to attract city dwellers who are tired of the bustle of metropolitan areas.
A zipline is a kind of extreme attraction that allows you to downhill along steel cables.
The main tasks are the selection of a suitable location (most often it is an area with hills or with picturesque views), installation of lines (companies that offer such types of services are very few) and the solution of financial transactions.
How to start a tourism business - see here:
Investments: from 140,000 rubles
Payback: from 3 months
A lot of businesses have come to us from the West in recent years. This has become the business of organizing travel to order. For more than 20 years, private travel agencies have been widespread in Europe and America that create individual tours. People have a need to spend vacations, weekends, honeymoons on vacation. You can help them and earn money on this.
Everyone has heard that the client's desire is the law. In this niche, this rule works 100%, because the work of an organization is based on the desires and preferences of people. Travel agencies and similar companies should not be confused. Tour operators offer painfully beaten routes, and tailor-made travel arrangements involve creating a unique itinerary for each person. Each journey is rich in something of its own.
A person comes to a similar company, expresses wishes (travel time, budget, number of travelers). The firm, in turn, quickly picks up options (1-2 days), creates travel routes and offers a ready-made list to the client. If the client is satisfied with everything, then the payment is made, which includes:
Travel can be organized both within the country and abroad. The client must come to the firm, being sure that all organizational issues will be resolved for him.
Potential customers of the routes are completely different people. These can be school classes going on an excursion to a neighboring city, a family of retirees, newlyweds, etc.
What is required for implementation?