Business etiquette in Europe

Business etiquette: how to behave at business meetings in Asia so as not to ruin the deal

Getting to know a new person is not difficult. But how to behave in order to please a foreigner? The secret to success is in the right mood and preparation. We invite you to arm yourself with our advice to act confidently and show yourself in the best possible light.

Whether it's a formal meeting or a friendly party - we definitely strive to make a good impression on new acquaintances, especially abroad. A few simple tricks can help you connect with people and create a relaxed atmosphere. Of course, this is a sincere smile, a handshake and attention to the interlocutor. Add a small vocabulary of English expressions to cultural behavior, and you can easily win over the right person to you.

Good look plus mood

It won't be difficult to please a new person if you remember how you yourself evaluate strangers. The first impression is formed very quickly, and the result obtained depends only on your own efforts. The keys to success will be attention to appearance and good-natured behavior. Let's take a closer look at these topics.

Your personal style

Personal style is the key to success! Everyone knows the proverb "They meet by their clothes, they see them off by their minds." It is clothing that often plays a decisive role in the perception of a new person. Wherever you go, in Europe or the United States, there are still traditions of appearance conformity to the rules of etiquette. Even if you are greeted by how you feel about yourself, how you carry yourself and behave in general, the impression of neatness and style of clothing will still be the final touch to the impression of you. Try to think in advance what kind of wardrobe items will be useful for you on a trip so that the appearance pleases others, and does not become an object of condemnation.

A smile will brighten everyone!

A smile will help to win over a new acquaintance from the first minutes of communication. When greeting and saying goodbye, do not forget about a friendly smile. After all, a smile is not only a flag of a ship, but also a guarantee of your sincere sympathy for a person. Try to do this naturally and not too often. In this case, you can set up a conversation on a constructive wave and leave a pleasant impression of yourself. In the United States, people from childhood are accustomed to creating a mood for themselves with the help of a smile and generously sharing it with others.


If you are withdrawn, indecisive, and overly modest, it will be difficult for you to leave a good impression of yourself. We intuitively feel more sympathy for a confident person. Here are some simple tips to fix the situation: straighten your back, straighten your shoulders, and look the other person in the eye openly and friendly. Speak calmly, not too loudly or in a whisper. In many Western countries, keeping your hands in your pockets while talking is considered bad form. If all else fails, take an acting class. There you can quickly and cheerfully be able to loosen up and develop the necessary qualities.

Break the ice

It's no secret that every person should have healthy selfishness in small doses. However, in order to please a new acquaintance, forget about yourself for a while and make the other person the key figure in the conversation. Greet him in a friendly way, in accordance with the traditions of your host country. Do not neglect formalities such as a handshake and the question "How are you?"

Greetings and goodbyes

Etiquette abroad

“Those who cannot smile should not engage in trade,” says a Chinese proverb. Each country has its own national identity. Every nation has its own mentality, traditions and customs, rules of conduct and even its own business etiquette. In order not to get into a mess when working with foreign colleagues and partners, you need to pay attention to many little things and nuances. What is accepted in our country may be unacceptable in another state.

The culture of another country is not only a barrier that all visitors have to overcome, but also a shield that protects the uniqueness of each nation. We have collected the most interesting and obligatory rules of business etiquette in European countries.

United Kingdom

The United Kingdom is one of the world's economic and financial centers. British financiers and businessmen are real perfectionists, they pay attention to every detail in their work and demand the same from their colleagues, including foreign ones. Even when writing letters, one must be extremely careful and attentive to all formalities.

Punctuality is almost the main quality that a person who conducts business in the UK should have. The lateness is completely unacceptable, and the business meeting itself is usually appointed in advance, in a few days.

British humor is one of the national symbols, it is present even in a business environment. If you do not understand the joke or ironic remark of the interlocutor, then you should not focus on this attention, you need to smile and continue the conversation.

Do not also forget that the United Kingdom is a multinational country, and call Scots or Irish An Englishman is a dangerous step. Representatives of Scotland, Wales and Northern Ireland sometimes even the word "British" hurt, so it is necessary to be marked extremely correctly and not affect the topic of nations in the United Kingdom.

After the end of the working day, it is not customary to discuss work affairs, even being with a colleague for dinner in a restaurant or on a family dinner at home. Talking about work after work is a bad tone.

In addition to professionalism in all areas, the British are famous for their conservatism, which is also reflected in the rules of the dress code: to meet with partners in the office should not be coming in jeans and a T-shirt, and for a sought dinner - in a sports suit .

Residents of Great Britain - people restrained and balanced. In conversation, the manifestation of unnecessary emotions and expressive statements should be avoided. Even the neutral expression "I'm Quite Pleased" ("I am quite satisfied") can be perceived as an extremely enthusiastic reaction.


Important negotiations with representatives of Asian countries? Hurry to share with you the basic rules of business etiquette in China, Japan, South Korea, Thailand, India, Singapore and Malaysia <


China is considered almost the center of the global business. To foreigners here are often with distrust, so when conducting common affairs with the Chinese will have to work a little in compliance with all formalities of business communication.

If you smile too much at an important meeting, your Chinese colleagues may think that you are not ready for serious affairs, because business is a serious business.

When a meeting, similar to the common rules, welcoming handshaking are adopted, but the highest older people always greet. Any other forms of bodily greetings, such as hugs, patting on the shoulder or kisses to the cheek, cause a negative reaction. This is primarily due to the fact that the Chinese will not tolerate the violations of their personal space.

Contact colleagues need to use the words "Mr." or "Madam" before the surname, also instead you can use the official post of the interlocutor or his title. Remember that the Chinese surname is written and pronounced before the first name, which, in turn, can only be used by family members and friends, so be careful.

When communicating, try to avoid disputes and conflicts with a person older in age, position or position: this is a violation of national custom.

When making deals, hire not just one, but a whole group of professional lawyers. The Chinese are extremely scrupulous about all formalities.

During negotiations, Chinese businessmen can behave deliberately indifferent and indifferent: in this way the interlocutor checks your restraint and attitude to work.

Please note that punctuality in China is a sign of good parenting, so it is better to come to meetings a little earlier than the appointed time.

At the end of negotiations and business meetings, it is customary to exchange gifts. The larger the deal, the more expensive the gifts are. The best choices are expensive alcoholic drinks, books, paintings, and home souvenirs. You need to give gifts to Chinese colleagues in turn, starting with the senior in position. Also, don't forget to give a present with both hands - this is a sign of respect.


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