Business culture and business etiquette; norms and features

Kvartalnov V

Business culture plays an important role in the creation and management of any business project. But in spite of this, every modern entrepreneur attaches great importance to the material and financial side of the business, forgetting about etiquette and the ability to communicate correctly with business partners. But without this basic knowledge, the launch of a business may not take place at all. The question "why?" you will definitely find the answer in this article.

General information

The content of business etiquette is a set of special rules and regulations that reflect the idea of ​​the correct behavior of businessmen in relation to their business partners in the process of communication.

The specifics of an entrepreneur's activities predetermine the laws and norms of communication with business partners, therefore corporate etiquette must be present in the dialogue and manifest itself in both verbal and non-verbal ways. It will help create a positive image of the company and contribute to the consolidation of favorable relationships with business partners.

Main directions

There are many thematic areas in the business culture, the main ones of which every business person should know if he wants to improve his qualifications and attract more investors to the business, to acquire new business connections. These include:

  • Communication art - the primary establishment of contact, non-verbal communication, the peculiarities of conducting a dialogue with foreign partners.
  • External presentability - creating your own image corresponding to the style of the company, mistakes when choosing a style, basic requirements for the appearance of a manager and his business partners.
  • Norms of corporate etiquette and its principles - the rules of first acquaintance, the concept of subordination, the use of business cards, problems in communication between opposite sex business partners, especially good manners when accepting a partner in the apartments of his company.
  • Speech organizational culture - formulas for constructive communication, avoidance of clichés, the use of compliments, the art of saying "no".
  • Corporate conversation (the main form of communication between business partners) - the norms of conversation, conversation management, familiarization with prohibited topics in business communications, the art of mastering the skills of informal conversation.
  • Business telephone conversations - the rules for conducting a telephone conversation and its features, the rhythm and manner of communication, the ability to listen to business partners, topics that negatively affect the company's image during a telephone conversation.
  • Standards of conduct for business partners at the table - types of receptions, restaurant negotiations, requirements for appearance and behavior, seating of guests at the table.
  • Rules for conducting protocol events - meeting of partners, features of the cultural program, negotiation standards, the structure of protocol negotiations, seating at the table.
  • National etiquette - business communication abroad, peculiarities of negotiation, tolerant attitude towards business partners.
  • Rules of conduct in institutions of different specifics (temples, theaters, hotels, courts, events related to mourning).

Principles of Etiquette

The principles of doing business in Russia can be conditionally divided into personal, professional and civil.

Personal principles include the following points:


Chapter Culture as a factor of tourist motivation

The cultural expression of the people is always of interest. The natural curiosity of the tourist in relation to different parts of the world and the peoples inhabiting them form one of the most powerful incentives for tourist motives.

Tourism is the best way to experience another culture. The humanitarian significance of tourism lies in the use of its opportunities for personal development, its creative potential, and expanding the horizon of knowledge. The pursuit of knowledge has always been an integral part of man. Combining recreation with the knowledge of the life, history and culture of another nation is one of the tasks that tourism is fully capable of solving. Seeing the world with your own eyes, hearing, feeling are important parts of the restorative function of tourism, they carry great humanitarian potential. Acquaintance with the culture and customs of another country enriches the spiritual world of a person.

Culture is the fundamental basis of the process of development, preservation, strengthening of independence, sovereignty and identity of the people. The identity of the paths of the historical evolution of culture and tourism predetermined the commonality of new methods of approach to their further development. In most countries of the world, there is a process of democratization of culture and tourism, which are an integral part of the life of society. Self-awareness and knowledge of the surrounding world, personal development and achievement of the set goals are inconceivable without the acquisition of knowledge in the field of culture.

At the Mexico City Conference (1981), two definitions of culture were proclaimed. The first definition is of a general nature, based on cultural anthropology and includes everything that man has created in addition to nature: social thought, economic activity, production, consumption, literature and art, lifestyle and human dignity.

The second definition is of a specialized nature, built on the "culture of culture", that is, on the moral, spiritual, intellectual and artistic aspects of human life.

The cultural heritage of any people is not only the works of artists, architects, musicians, writers, the works of scientists, etc., but also an intangible property, including folklore, handicrafts, festivals, religious rituals, etc. .

Cultural or educational tourism has long stood out and become independent. Its basis is the historical and cultural potential of the country, which includes the entire socio-cultural environment with traditions and customs, features of everyday and economic activities. Any locality can provide a minimum set of resources for educational tourism, but its mass development requires a certain concentration of cultural heritage objects, among which we can single out:

- monuments of archeology; - cult and civil architecture; - monuments of landscape architecture; - small and large historical cities; - rural settlements; - museums, theaters, exhibition halls, etc.; - socio-cultural infrastructure; - objects ethnography, folk crafts and crafts, centers of applied arts; - technical complexes and structures.

When visiting another country, tourists perceive in general cultural complexes, of which nature is an integral part. The attractiveness of cultural complexes is determined by their artistic and historical value, fashion and accessibility in relation to places of demand.

The cultural characteristics of different regions of the world are increasingly encouraging people to travel on vacation. The objects visited by tourists contribute to their spiritual enrichment and broadening of their horizons. Culture is one of the main elements of tourist interest.

Cognitive tourism covers all aspects of travel, through which a person learns about the life, culture, customs of another people. Tourism is thus an important vehicle for creating cultural ties and international cooperation. The development of cultural factors within the region is a means of expanding resources to attract tourist flows. In many countries, tourism can be included in the so-called cultural relations policy.

Currently, the level of business culture and business etiquette needs to be improved, so they began to be actively studied. Business culture and etiquette must be considered both within the enterprise and between different companies.

If these standards of behavior are not followed, the employees will feel uncomfortable. After reading this article, you will learn what business culture and business etiquette are - norms and characteristics.

Business etiquette has the greatest professional value in professional conduct. If a person is confident in himself, then this is accompanied by his respectable appearance, adherence to the rules of telephone conversations and correspondence, and also speech etiquette.

General information

The concept of business culture

We can say that business culture is a phenomenon of the modern world. Different methodological strategies are used in its research. The method can be used historical, structural or functional. But the most appropriate is the activity-based approach. With it, you can figure out the details.

From the point of view of this method, business culture is a set of governing rules, stable stereotypes, and systems of behavior operating in a market society. But you need to understand that this concept is different from the concept of economic culture. This is due to the fact that economic culture is the methods of activating economic and economic activities that are characteristic of any historical period.

It is also worth knowing that economic culture characterizes not only the behavior of producers, but also of consumers. In addition, equipment and technologies are its material component.

Business culture is the culture of a business that generates income. Only the participants in the profit making can be called its subjects. The business culture does not include material resources; it is a method of self-organization aimed at the efficiency of income generation.

Defining Business Etiquette

Business etiquette and business culture are two closely related concepts. Business etiquette is characterized as a demeanor that emerged for the first time in Italy. Etiquette prescribes standards of conduct in work, business and diplomatic receptions, in public places, and so on. All people quite often meet rudeness and disrespect for their personality on their way.

Manners are the external form of human behavior, its way of behaving, as well as its characteristic intonations and expressions used in speech. Also here can be attributed to facial expressions and gestures characteristic of this person. Good manners are characterized by people who are restrained and modest in their behavior, who know how to control themselves and are attentive to people.

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