Modern business requires a revision of the old foundations and the introduction of new ideas. Rural tourism as a business is becoming such an original direction. This new business niche is still free and promising due to low start-up investments.
Rural or ecological tourism as a business in the countryside is an organization of recreation for everyone who wants to immerse themselves in rural life, see the life of peasants, share daily worries with them, get acquainted with the natural beauties and enjoy the silence.
If we go into theory, rural tourism is one of the sectors of the tourism industry, focused on the use of the resources of rural areas during recreation.
In order for people to go and visit a new rural tourism object, a comprehensive advertising aimed at attracting clients will be required, which will inform local educational institutions, travel companies, and individuals about the opening of a new eco-project. This can be done by posting offers on classified sites, local forums and social media.
Additional clients will be attracted by a website with a detailed description of services, including in foreign languages.
Ecological tourism in the countryside is of interest to foreigners, residents of big cities, schoolchildren, family lovers. People who are tired of the frantic rhythms of the metropolis, fed up with foreign trips, striving for inner harmony, will happily spend a calm and measured vacation in the wilderness.
Such a vacation can be positioned as a wellness one, referring to excellent ecology, natural products, abundance of vegetation, and a home zoo.
Kiyanova Liliya Dmitrievna Candidate of Economic Sciences, Associate Professor of the Department of Management and Economics of Customs Affairs Russia, Rostov Branch of the Russian Customs Academy liliackgti @ mail. u
Mironova Olga Aleksandrovna Candidate of Economic Sciences, Associate Professor of the Department of Regional Economics, Industries and Enterprises Russia, Rostov State University of Economics (RINH) lady. ensey2010 @ yandex. u
The aim of the study is to substantiate the role of agritourism as a promising direction for ensuring sustainable development of rural areas. As the most effective tool for solving these problems, it is proposed to create regional agritourism clusters that have a synergistic effect and contribute to the multiplicative growth of the economy of the agricultural region, the solution of a number of socio-economic, demographic and environmental problems, the preservation of the historical and cultural heritage of the peoples living on their territory.
regional policy, sustainable development, economic growth, agro-industrial complex (AIC), diversification of the rural economy, the concept of rural development, rural tourism, clustering, rural tourism cluster
Kijanova Lilija Dmitrievna PhD in Economics, associate professor, Department of Customs Affairs Management and Economics Russia, Rostov Branch of Russian Customs Academy liliackgti @ mail. u
Mironova Ol'ga Aleksandrovna PhD in Economics, associate professor, Department of economies of the region, industries and enterprises Russia, Rostov State University of Economics lady. ensey2010 @ yandex. u
The purpose of the study is to justify the role of agro-tourism as a promising area for ensuring sustainable development of rural areas. As the most effective tool for solving these problems, it is proposed to create regional agro-tourist clusters that have a synergistic effect and promote the multiplicative growth of the economy of the agrarian region, address a number of socio-economic, demographic and environmental problems , and preserve the historical and cultural heritage of peoples living on their territory.
regional policy, sustainable development, economic growth, agro-industrial complex (AIC), diversification of the economy of rural areas, the concept of rural development, rural tourism, clustering, a cluster of rural tourism <
At present, the Russian economy is faced with the tasks of ensuring balanced growth, restructuring, intensification of production, development of social and industrial infrastructure. Ensuring economic sustainability at the macro level for Russia is both a condition and a result of sustainable socio-economic development of its territories, which is a harmonious development of production and the social sphere, accompanied by an increase in the standard of living of the population and an improvement in the state of the environment. The elaboration of a theoretical and practical development strategy for each specific region of Russia is aimed at ensuring the economic stability and security of both the region itself and the country as a whole. The most important task associated with achieving sustainable development at all levels of the economy and managing this process is not only minimizing predicted risks and losses, but also identifying development factors in the internal and external environment, as well as skillful use of opportunities determined by external trends.
Rural tourism attracts those who are not financially ready to have a country house, but dream of plunging into a simple, measured village life for at least a few days. To sit at dawn with a fishing rod, go to the forest for mushrooms, join handicraft skills, the townspeople are ready to pay good money. How to organize your own guest house from scratch, how much start-up capital is needed and how soon the investment will return - read this article.
Rural tourism is a leisure option, the specificity of which is to find the client in the countryside, far from the city noise and industrial gas pollution. A person who decides to spend a vacation in the village is driven by the desire to retire, learn the traditions and flavor of the local population.
Fresh air, wholesome food, forest, pond - these are the attributes of a healthy lifestyle, the number of adherents of which is growing every year.
For most Russian villages, ecotourism is an excellent opportunity for development. For recreation to be in demand, a village must meet the following requirements:
The interest of urban residents in rural life will allow:
Ecotourism in Russia can be considered a promising business area. People are ready to pay well for a new kind of vacation for themselves. The main requirement is comfort. The condition of roads negatively affects the development of rural tourism in our country. To get to your destination, you sometimes have to use several types of transport, which is not always convenient. A tiring road will nullify all positive travel experiences.
On the other hand, the workload of our citizens should also be taken into account. Most can only afford one vacation per year, which they dream of spending by the sea. Moreover, many have their own summer cottages and country houses. It takes a lot of hard work to attract customers. It is important to combine quality service and simplicity of the rural lifestyle.
Sustainable tourism in the rural areas of our country is going through the stage of its formation: knowledge is systematized, formulations are sharpened, interest in learning is growing. Some regions have started implementing strategies for the development of rural tourism. Higher educational institutions have begun to train specialists in this area.
At the end of April, a bill was introduced to the State Duma to consolidate the definition of "rural tourism (agritourism)" as a type of tourism. The bill proposes in the Federal Law "On the Basics of Development of Tourism Activities in the Russian Federation" to consolidate the definition of "rural tourism (agritourism)" as a type of tourism, involving temporary trips (travel) of Russian citizens, foreign citizens and stateless persons to a domestic agricultural producer.
The Expert Council on Small Territories held a round table "Rural tourism as a means of developing rural areas" to find out what steps need to be taken to move rural tourism from the stage of formation to the stage of development. We present the abstracts of the expert discussion.
At the beginning of the round table, Iva Lebedeva, an expert from the Agency for the Development of Rural Initiatives, spoke about the possibilities of the ANO project for the development of the professional community, amending the legislation of the Russian Federation in terms of terminology related to rural tourism, developing proposals for development rural tourism. Within the framework of the project, large-scale analytical studies will be prepared and carried out on the current state of rural tourism in Russia, problems and prospects, as well as the necessary measures of state support will be identified and evaluated. As a result of the ARSI project, the "Program for the Development of Rural Tourism in Russia until 2030" will be developed. About 25 regions of the Russian Federation became partners of the project (representatives of regional associations of rural tourism, authorities, NGOs, protected areas, and other organizations interested in the development of this topic in Russia).
Head of the Resource Center for the Development of Rural (Agrarian) Tourism in the Krasnodar Territory Zarema Fatikova spoke about a pilot project for the development of rural tourism in her region. The program provides for the organization of outbound consulting assistance to rural residents in the field of agricultural tourism; assisting in the creation and promotion of agritourism products. The goal is to activate the rural population in the field of small business, the development of guest business in the countryside, and the return of young people. The best practices of the project will be broadcasted to other regions.
Rural tourism is a means of revitalizing depressed and "forgotten" areas.
“The Polessky District of the Kaliningrad Region was extremely depressed. But when new outlets appeared there, shops of local products began to open, there was a revival of entrepreneurial activity - there was also a tourist flow ”(Iva Lebedeva, expert of the Agency for the Development of Rural Initiatives).
Rural tourism should not be regarded as a type of traditional tourism, i.e. its task is, first of all, to preserve the territory developed and populated.
The first people within the borders of modern Chuvashia appeared about 80 thousand years ago, during the Mikulinsky interglacial period - the Urazlinskaya Osn was discovered on the territory of Chuvashia