Wine tourism is a specific and relatively young tourist niche that is gradually gaining popularity in Russia. What "wine" destinations are popular with Russians and whether this type of tourism can be considered "elite", "Vestnik ATOR" asked the market participants.
Wine tours are now presented in the assortment of many Russian speakers. Typically, these tours include a demonstration of the production process, drinking culture and tasting of various types of wine. Also, within the framework of wine tours, tourist companies offer visits to wineries, vineyards, famous restaurants, wine festivals and other special events. Finally, which wine gourmet would not want to try their hand at making their own wine? And this is also offered on wine tours.
It is often difficult to separate wine from the gastronomy of the region as a whole, so most wine tours on the market can be confidently called "wine and gastronomic" - because the culture of consuming good wine is everywhere associated with cuisine and the way of food in general.
Of course, wine and food tours attract tourists also by the fact that the areas famous for their winemaking and cuisine, as a rule, are picturesque in themselves and have a large number of historical monuments (ancient cities, monasteries, etc.). Wine tourism today in the organized segment is represented mainly by foreign tours, but this type of tourism is considered promising for Russia as well.
As for Europe, the TOP-5 foreign countries of "wine tourism" in the Russian market include Italy, France, Spain, Portugal and Hungary. The demand here strictly follows the supply - ahead in terms of volumes is the country where this type of tourism is more developed, which offers more such tours. Experts believe that in 2018 the listed leading directions in the Russian travel market will retain their positions.
Most of the surveyed market players believe that the demand in the wine and gastronomic tourism segment in Russia in recent years is either stable, or shows growth, but not too significant. This is connected with the audience of wine tourism as such, and with prices, and with the environment of this market niche.
Most experienced and sophisticated tourists go on wine tours abroad. “In Italy wine and gastronomic tourism is developed in each of the 20 regions. This is a very relevant and promising niche, because in the world the demand for this type of tourism is growing every year. In Russia, wine and gastronomic tours are in demand by discerning and enthusiastic experienced travelers: those who have been traveling abroad for at least 20 years have seen everything - from classic to exotic, and they are simply not interested in running along the same routes. It is this type of clients in their favorite destinations that are beginning to look for various "zests" - these are the tasks that wine tourism solves, "explains Tatyana Fedotova, Italy manager of the European department of the tour operator" VEDI TURGROUP ".
Wine tours are often timed to coincide with various gastronomic events - holidays, festivals, etc. So, in November in Italy, in Puglia, the festival of "young wine" is held: "VEDI TURGROUP" has a category of tours "excursion comfort" - these are wine and gastronomic tours in mini-groups (from 8 to 15 people) for individual regions of Italy - Tuscany, Umbria, Emilia-Romagna, Apulia.
Excursion programs for lovers and connoisseurs of winemaking have been made by ICS Travel Group for several years, and it can be both group tours and individual programs. The tour operator's website is widely presented "wine tours" in France, these are ready-made programs.
I think each of you at least occasionally came across the expression "gastronomic tour" or "gastronomic tourism", and some probably wondered - what is it and why? Well, I hasten to tell the world another truth: a gastronomic tour is a ticket to Turkey or Egypt with an all-inclusive food package.
If anyone didn't understand, it was a joke. Not the worst yet, by the way. But now - jokes aside: let's talk about what a food tour is and how to plan it yourself.
In fact, gastronomic tourism is a slightly deeper concept than the usual rest with excessive meals, and differs from it in about the same way as gastronomy differs from gluttony. Let's start with the fact that each person has their own idea of an ideal vacation, and this is not about the budget of the trip, but about the activities that you plan to fill your free time with. Someone prefers lying on the beach, someone skiing, someone prefers rock climbing or sightseeing. Different types of tourism originate from here - beach, sports, educational, alcoholic (sometimes it happens), medical (apparently after the previous one) and, of course, gastronomic tourism.
Gastronomic tours are in demand by those who, on trips, prefer to get acquainted with local cuisine, products, culinary culture. Actually, from here follow the main types of activities that are offered to gastro-tourists:
As a rule, companies that offer gastronomic tours form a ready-made package so that the tourist, upon arriving at the place, does not get bored for a minute. Such tours are significantly more expensive than a regular trip, but the price is compensated by access to gastronomic attractions, which you simply would not have known about otherwise. Indeed, it is easy to go online and find out that in St. Petersburg you need to see the Hermitage and the Savior on Spilled Blood, and in Paris - the Eiffel Tower and Notre Dame, but how do you learn about the existence of, say, a small factory where unique olive oil is made ?
Now there are many companies that offer gastronomic tours for every taste. Perhaps the main destination is Italy, where a good climate, excellent cuisine and unique products of excellent quality are combined. This makes absolutely any trip to Italy a bit gastronomic (although, in my opinion, the general level of catering in Italy, given the richness of local traditions and the quality of products, could have been higher). They are followed by France, traditionally considered the queen of the gastronomic world, and Spain, which in recent years has become a popular destination for gourmets around the world (especially the Land of the Basques, where there is an age-old tradition of closed gastronomic clubs for men, that is, absolutely everything is cooked there). Of course, there are also more budget options for gastronomic tours, including Russia.
Although there is no shortage of such offers in the tourism market, you may well try to do something like your own food tour. Of course, in this case, you are unlikely to be able to get to the pearls that local experts search for years, but you will be able to get a general idea of local gastronomic culture, and without separation from other purposes of your trip. To begin with, I recommend you to read my article how to plan independent travel, where general advice is shown about what to do to prepare for the trip. Then begin to plan your gastronomic tour.
Learn about local specialists. Deciding with the route of the trip, read on the Internet, which products of local production are most appreciated in this area. Seafood? Wines? Cheese? Meat delicacies? Desserts? Choose several products that are interested in you personally, remember or write down their names.
Wine tourism is a good reason to visit another country or ride on your own. And we will tell you a list of places that you should visit the subtle connoisseurs of wine, brandy and other hot drinks.
The selection is based on the recommendations of the WineRist resource experts. Information on the cost of the winery tours is taken from open sources - sites of travel agencies providing such services.
Forest fires that are raging in Australia since August 2019, did not affect the Varren River Valley, which is considered the center of Australian winemaking. Here you can find everything: from wine and small cider to fashionable breweries and excellent local seafood for a snack.@
Excursion to the most popular Winery Yarra (all of them in the valley of about 80) will cost an average of 352 dollars (23,664 rubles) for a group of 1-3 people. Note that this amount does not include tasting (from 1 to 5 dollars) and lunch.
This excellent experience is served together with the quintessence of a relaxed Australian lifestyle and complemented by beautiful views of the mountain range in Yarra Rangees National Park.
Bordeaux is one of the most famous wine-making regions in the world, and Mecca for wine lovers. However, this city is worth a visit not only for the sake of excellent alcohol, but also for the sake of magnificent architecture, such as the Cathedral of Saint-Andre, whose walls are decorated with painting XIV-XVI. And in Bordeaux is the longest pedestrian street - Saint Catherine in Europe.
It is impossible to talk about Bordeaux, not mentioning his as well as a neighbor, a cognac city. In the intimate atmosphere of this tiny city and its surroundings, it is so nice to see the whole process of creating various varieties of the legendary drink and, of course, to do tasting. There are about 500 cognac companies on the territory of the town.
By the way, not only cognac is produced in Cognac, but also cheese from cow's or goat's milk, to which cognac is added.
If you don't want to take an expensive excursion to Bordeaux, you can save some money and visit the Wine Museum. The entrance ticket costs about 1,500 rubles ($ 22). The entrance fee includes a wine tasting on the Belvedere on the 8th floor.
But the "cognac tour" costs 539 dollars (36,181 rubles) per person.
The Netherlands is a real gastronomic mecca for gourmets. Thanks to the rich history of conquests and trade with the whole world, shades and nuances from the national cuisines of different countries have appeared and intertwined in the country's cuisine. As a result, Holland has become the only place where, without leaving the boundaries of one city, for example, Amsterdam, you can make a culinary trip around the world.
Any travel involves not only visiting local attractions, but also tasting regional products. In this regard, a new promising tourist direction has appeared: gastronomic tourism.
The Food Tour involves a Trip with an emphasis on local cuisine and regional products. The very term "gastronomic tourism" has appeared recently. First, in 1998, American Lucy Long, assistant professor of culture at Bowling Green University, USA proposed calling travel with an emphasis on tasting regional products "culinary tourism", and only in 2012, after a study by The International Culinary Tourism Association, ICTA), culinary tourism was renamed into gastronomic tourism due to the fact that the term "culinary tourism" was associated by most travelers with an elite form of recreation.
Since then, gastronomic tourism has attracted a serious flow of tourists to countries where there is something to feast on. According to UNWTO (World Tourism Organization) research, every third tourist in the world considers national cuisine and local products as an important part of their travel program. It is impossible to imagine the tourism industry without its gastronomic component, this unique connection contributes to an increase in the flow of tourists, increases the industry's income and creates additional jobs.
A small country, occupying 31st place in terms of its total area, nevertheless, it is one of the three leaders among the EU countries in terms of economic competitiveness and development prospects until 2020. In Holland, they were able to create a certain gastronomic trend in the domestic and foreign markets. The country is represented at all key foreign events, from a tourism exhibition in London to a corporate tourism exhibition in Frankfurt, moreover, one of the largest tourism exhibitions in Europe is held annually in the Netherlands, where not only recreational opportunities are presented, but also all kinds of gastronomic routes and objects of rural tourism.
There are 12 provinces in Holland to go for a gastronomic adventure. The province of Limburg, for example, focuses on the following destinations:
days/nights Cost from USD
The route will take you through South Africa from Cape Town along the Garden Route and the towns and estates of the wineries in Stellenbosch and Franchhoek
The price is indicated per person in a double room in a 5 * hotel based on breakfast + dinner with oysters and champagne during a cruise in Knysna
Single occupancy available with surcharge
This well-constructed 10-day route will allow you to see the picturesque Garden Road - a route famous for its landscape views, seaside road along the ocean, mountain spurs and natural beauty.
Tastings of South African wines at the oldest wineries, a master class on traditional South African cuisine and fresh oysters for lovers of gastronomy.
And for nature lovers - enchanting sea views, the Cape of Good Hope and the penguin lagoon.
Arrival in Cape Town. Meeting at the airport. Transfer and accommodation at the hotel. Free time for rest.
Cape Town is one of the most luxurious cities in South Africa. Here, the azure bays of the Atlantic are bordered by low, but very picturesque mountains, which come almost close to the water. The city itself is located between the sea and the tops of the mountains. Here, modern skyscrapers get along well with colonial-type houses, as well as small colored houses - Bo Kaap districts and similar ones. The charm of the city lies in its eclecticism. The bright colors of Africa are complemented by the strict classical harmony of colonial mansions, and all this inimitable chic conquers travelers with its original face. The city has a complex colonial past, which gives it the flavor of the charismatic capital of all of South Africa. And the population here is a powerful mix of all nationalities, from Europeans to Polynesians.
In the evening, if you have enough strength, you can independently walk around the port area and the Victoria and Alfred embankment - the focus of restaurants, cafes and souvenir shops ..