Gastronomic tourism in Europe

Gastronomic tourism: current trends and prospects

Recently, gastronomic tourism has become more and more popular in the world. The opportunity to see extraordinary sights and taste local cuisine intrigues many sophisticated travelers.

Unusual gastronomic tours to Europe you can choose in the Food for Mind agency at the link . lub. And it is not at all necessary to know foreign languages. On any of the selected trips, a Russian-speaking guide will help you discover something new and get the maximum experience.

Where to visit

On the gastrotravel website. lub always has a large selection of interesting gastronomic travel destinations. Their peculiarity is that the trips are mini-tours for 8-14 people from all over the world.

The highlight of every trip is the opportunity to discover the small world of a European province. A visit to each location is thought out and checked in advance by the travel agency's employees.

You will have an unforgettable experience:

  • Having been at the gastronomic bachelorette party in Naples.
  • Having visited the Bosphorus, praised by poets, with its unusual cuisine.
  • Having tasted truffles in one of the villages of Tuscany.
  • Having drunk the best wines in Madame Clicquot's cellars.
  • Having tasted the best Belgian lobsters.

Not just interesting

Each thematic trip includes accommodation in one locality. Each travel program provides for a relaxing holiday, during which you can fully immerse yourself in local life.

During the tour you get the opportunity to:

  • Learn more about local culture and customs.
  • Get to know the locals.
  • Taste local food and alcohol.
  • Watch the chef's master class on the finest local food.

You will be able to establish communication with local residents, exchange your contacts with them, so that you can come on your own next time. And culinary enthusiasts will be able to replenish their recipe collections with new entries. Upon arrival home, prepare an original dish for your loved ones.

In any of your trips, you can not only taste delicious dishes. And also - to become a real guru who knows a lot about the best European wines. Local winemakers will tell you about all the intricacies of making homemade wine; experienced sommeliers will teach you how to choose the best wines.

The article examines the current state of gastronomic tourism, which is defined as a trip to get acquainted with the national cuisine of the country, the peculiarities of cooking, training and raising the level of professional knowledge in the field of culinary, talks about the role of culinary tourism in the economy of impressions, discusses theoretical issues of gastronomic tourism.

The following article tells about the history and types of gastronomic travel. Special attention is paid to the story about gastronomic festivals in different countries of the world, including Russia. The influence of gastronomic tourism on the formation of the brand of the tourist region is considered in detail. The socio-economic role of gastronomic tourism, the financial aspects of culinary travel and visits to food festivals are described in detail.

Keywords: tourism, travel companies, gastronomic tourism, experience economy, gastronomic tours, target audience, gastronomic brand, food festivals.

The place of gastronomic tourism in the experience economy

Today, imperceptibly for ourselves, the so-called "experience economy" is acquiring an increasing role in our life. Americans B. Joseph Pine II and James Gilmore, viewing impressions as the fourth economic proposal, concluded that they have their own distinctive features and differ from services in the same way as services from goods. When a person buys an experience, he pays for his own feelings and sensations. A large number of companies prepare and offer impressions on the market, and travel agencies also participate in their promotion.

The aforementioned authors examine the effect of products on the senses and propose to saturate these products with impressions, adding to them what can have a direct effect on the senses of the buyer. Thus, some products are inherently dependent on sensory perception. Such goods can be safely attributed to gastronomic festivals and gastronomic tours.

Gastronomic tourism as an independent direction of tourism has begun to develop relatively recently. There are several definitions that make it possible to classify trips to this type of tourism.

In the specialized literature there are such concepts as: "culinary tourism" - culinary tourism, "food tourism" - food tourism, "gastronomic tourism" - gastronomic tourism.

Food, tasting, culinary, food, wine, beer, etc. these are all types of gastronomic tourism.

The term "culinary tourism" was first introduced into circulation in 1998. L. Long, Associate Professor of Folk Culture at Bowling Green University, Ohio (USA) to express the idea that people experience other cultures through local food.

Gastronomic tourism is tourism when tourists and visitors who plan to taste some or all of the cuisine of a particular area or undertake activities related to gastronomy visit certain destinations.

In other words, gastronomic tourism is a trip to get acquainted with the national cuisine of the country, the peculiarities of the production and preparation of products and dishes, as well as training and raising the level of professional knowledge. Today it is gastronomic tourism that has become one of the fastest growing innovative spheres of tourism. Tourism is subject to the process of globalization, in particular, this process was greatly influenced by the Schengen Agreement. People are looking for a travel experience based on regional characteristics and culture. Gastronomic tourism can also be seen as a branch of tourism that aims to develop and promote food and drink as a tourist attraction.

According to UNWTO tourism expert Maria Isabel Ramos Abascal, today we are witnessing global changes in the preferences of tourists, and it is gastronomic tourism that is taking the lead.

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