Gastronomic tourism as a new brand of St. Petersburg

Actual materials and interviews

What do Petersburgers eat? How has the crisis changed our taste preferences? And what kind of dishes you can attract tourists, - Yuri Veselov, Doctor of Sociology and Candidate of Economic Sciences, professor of St. Petersburg State University, told AiF-Petersburg.

We switched to sausages

Yuri Veselov: - For four years now we have been conducting sociological research on the nutrition of Petersburgers. And the last one gave unexpected results. In general, the average resident of St. Petersburg eats more than enough and eats about a ton of food per year. Men are heavy on meat, eggs and milk; women - for fruits, vegetables and dairy products.

Interestingly, the Northern capital is so attached to dairy products that it consumes 77 kg/year more than the national average. Previously, this was considered a positive trend, but now new studies of geneticists show that Russia (like neighboring Finland) are not countries of the dairy culture - unlike Holland, France and Germany. Many Russians do not have a gene for lactose breakdown, and they cannot digest plain milk. However, I would categorically refuse to give up dairy products, especially homemade, hard cheeses.

In addition, the townspeople consume more carbohydrates than the WHO recommends, but less protein.

Olga Salnikova, SPB. IF. U: - How has the economic crisis affected the gastronomic preferences of the townspeople?

- He "poured out" in extra pounds. For example, according to Rospotrebnadzor, the number of obese Russians has increased over the past three years, and we also see that St. Petersburg residents are replacing meat and fish with fast food and baked goods. Those who previously could afford a business lunch now go and buy a sausage in dough. Half of the men and one third of women in St. Petersburg consume sausages and sausages every day or several times a week, and a quarter - smoked meats. But the fat content of these products is off scale and amounts to 30–40%, such fatty meat simply does not exist. More than half of Petersburgers eat butter (65%) and mayonnaise (52%) every day. A third - every day they "delight" themselves with something sweet. From bread products, we consume a lot of simple carbohydrates - for example, about 20 kg/year of pasta and white bread. We are often lazy to cook at home, buying frozen dumplings or cutlets. But we eat too little fish and seafood, which is strange for a sea city.

However, this is not only about the lack of money, but also the lack of knowledge in the field of healthy eating. And among the population with a high level of education, overweight people are still less.

- In your research, you debunked the myth that fast food is for the poor.

- To our surprise, we found that the rich eat almost the same as the poor, only with even higher calories. We understood that they consume more meat, fish, vegetables and fruits. But why do they eat more bread, smoked meats, potatoes? For example, wealthy townspeople are 40% more likely to choose it as a side dish for lunch. The trend is paradoxical - the higher the income, the more frequent visits to McDonald's! True, in Moscow this is even more pronounced. So our rich got richer, but not smarter.

Barbecue instead of sushi

- Now the city is trying to attract tourists with the help of gastronomic routes. However, so far only drinking establishments of St. Petersburg appear in various foreign ratings. Besides smelt, we have nothing to offer?

- The townspeople themselves unanimously call smelt a specifically St. Petersburg product, and this brand is still worth promoting. But you can also note lamprey, Ladoga whitefish, sprats. Olivier salad, vinaigrette, beef stroganoff, crumpets - in fact, not really ours, but in the minds of the inhabitants they are tied to St. Petersburg, which is what we should count on. The city should have its own gastronomic face, and if there are no specific local dishes, then it is worth inventing them. For example, Barcelona actually "appropriated" the Valencian paella. For example, recently I tried St. Petersburg coffee, this is a myth, but attractive! Guests from China consider shawarma to be our dish, let's use that too. Foreigners are delighted with kvass, which means it is necessary to promote “leavened patriotism”.

Magnificent palaces and parks, luxurious residences of Russian sovereigns, medieval castles and impregnable fortresses-outposts, restrained grandeur of monasteries and austere charm of northern nature - all this is the Leningrad region, the region of Russia closest to Europe. There are a great many objects that deserve the closest tourist attention: in addition to St. Petersburg with its canals, museums, architectural monuments and bridges, for the inspection of which two weeks of daily and stubborn festivities are not enough, these are the brilliant suburbs of the northern capital - “our fatherland, Tsarskoe Selo "and the city of fountains and parks Peterhof, the museums-reserves of Gatchina, Pavlovsk and Oranienbaum, the capital of the Russian Baltic Sea Kronshtadt, the ancient cities of Staraya Ladoga, Vyborg and Tikhvin, the glorious fortress Shlisselburg and the most" lakeside "Priozersk, located on the picturesque the banks of Ladoga.

Due to the increased (and fair) interest in the Leningrad Region from foreign guests, the region boasts an excellent tourist infrastructure: the available hotels will satisfy both the most demanding and unpretentious tastes, the transport network is extensive and functioning properly, but there is no need to talk about such trifles as a delicious lunch and cute souvenirs.

In addition, the Leningrad region for a Petersburger is the same as the Moscow region for a capital resident - an escape "to his aunt, into the wilderness", a blissful rest in a serene outback, the opportunity to visit nature and, at least for a while, fall out of the whirlwind of the metropolis ...

- interactive exhibits and unusual photo zones

- show of a professional magician on stage

You can also have a birthday, bachelorette party, corporate party and even a date.

"The subtleties of tourism" recommends TripShop - daily bus and walking tours of St. Petersburg and its suburbs, with visits to museums, palaces and picturesque parks. And also the famous red double-decker bus Hop-On Hop-Off.


St. Petersburg is the capital of the Leningrad Region (however, it is not formally included in it, since it is one of the two Russian cities of federal significance - along with Moscow)

What to ride

42 information boards with QR codes containing information on historical and cultural monuments are ready for the new tourist season in the Leningrad Region.

They will help travelers navigate the main tourist routes of Shlisselburg, Staraya and Novaya Ladoga, Priozersk and Vyborg.

As guides - Rurik, a medieval knight, archer, grenadier and recruit of the Preobrazhensky regiment, created using 3D technologies.

Access to media materials is very simple: by scanning the QR code in the mobile application, the tourist can get a link to the audio guide, as well as information about the object.

Excursion programs based on the augmented reality platform were developed by the Leningrad Region Committee for Tourism last year.

On December 16, 2020, in the format of videoconference, a meeting of the expert council on the implementation of the program for promoting tourist routes in the field of domestic and inbound tourism was held under the Federal Agency for Tourism.

The meeting was chaired by the head of the Department of State Tourism Projects and Tourism Safety Elena Lysenkova.

According to the results of an open vote of the members of the expert council, the interregional tourist route "Gosudarev's Road" received 28 points out of 30 and is included in the list of branded routes.

The route includes such objects of tourist interest of the Leningrad region as the only railway church in Russia in the name of the Holy First-Supreme Apostles Peter and Paul and a second-class railway station in Lyuban, the Stroganov-Golitsin estate "Maryino", house the royal nurse in Tosno, as well as the Gatchina and Priory palaces in Gatchina.

The interregional tourist project "Tsar's Road" is aimed at creating a single cultural and tourist space of the regions of Russia. The length of the route is more than 700 km, it passes through the territories of four regions: Moscow @welcomemosreg, Tver @welcome. ver, Novgorod @rus_novgorod and Leningrad.

The region's festivals have won the final of the National Event Tourism Award.

The gastronomic festival "Kaleidoscope of Taste", which took place on August 1 on the day of the Leningrad Region in Vsevolozhsk, received the Grand Prix in the nomination "Best Event in the Field of Gastronomic Tourism".

The second place in the nomination "The best interactive program of a tourist event" was taken by a light-pyrotechnic, laser, multimedia water show, which took place in Vyborg on September 5 within the framework of the Festival of Water Tourism of the Leningrad Region.

Modern St. Petersburg cuisine is not a smelt. More precisely, not only her. These are unique local products, northern berries and herbs, the imagination and freedom of the chef. This is how she was introduced to journalists during a press tour organized by the Committee for the Development of Tourism of St. Petersburg. What the local gastronomy is famous for, and how it will help return tourists to the city - in our review.


Petersburg cuisine is by no means an artificial brand. It began to form back in the 18th century during the reign of Peter I, and over time it turned into the so-called. "High Russian cuisine".

Her dishes were served in palaces and houses of the nobility and, of course, are mentioned in Russian classical literature. The main feature of this cuisine is the combination of the traditions of French and Russian gastronomy.

The famous blancmange dessert, which is mentioned in "Eugene Onegin". Palkin Restaurant

Of course, a lot of time has passed since then, and the turbulent XX century did not contribute to the continuation of traditions. To return the city to its former glory as the gastronomic capital of Russia, the government of St. Petersburg launched the Petersburg Cuisine program in 2014.

Chefs and catering establishments were involved in it, culinary colleges and museums were connected. Advertising of St. Petersburg cuisine as a historical phenomenon was carried out at various professional forums and festivals, and this year a promotional video was launched for the townspeople in public transport. On top of that, dishes of "high" Petersburg cuisine were included in the programs of all official receptions of the city and regional government.

"It is important for us that the gastronomic component of the tourist product for the guests of St. Petersburg becomes as necessary a point as the desire to go on an excursion or look at the raised bridges," says Sergey Korneev, Chairman of the Committee for Tourism Development of St. Petersburg ... He is sure that the city may well become the place where the best traditions of European, Russian and even world cuisine will be presented.

“The gastronomic symbols of our city are not only smelt and crumpets,” says Sergey Markov, First Deputy Chairman of the Committee for External Relations of St. Petersburg. He notes that over the 6 years of the program's existence, a lot has been done to promote the new brand. So, today more than 40% of city dwellers believe that St. Petersburg has its own local cuisine, and more than 10% have heard about the project itself.

Now there are more than 30 restaurants in the city serving traditional St. Petersburg cuisine and in confirmation of this they have a special sign, which is shown at the entrance to their institution.

The sign "Petersburg cuisine" must be earned.

The quintessence of the revived brand has become "boiled sterlet in champagne" (this recipe, like many others, can be read here). This is a classic combination of Russian fish from the sturgeon family, the catch of which is allowed only in the north of the country, and French champagne.

Sterlet is often served with porcini mushrooms, capers and crayfish sauce. Palkin Restaurant

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