It is difficult to surprise a Russian tourist, because many residents of the country managed to visit various resorts of an immense state. Therefore, sea adventures and recreation at ski resorts have long ceased to make the hearts of some of our fellow citizens beat faster. This kind of rest is being replaced by rural tourism - a unique way of rest, which includes unity with nature, exciting travel and an extraordinary approach to each tourist. This know-how requires a significant investment, but is a very profitable business area. And while people still feel the excitement and desire to spend their vacations in the countryside, this chance should not be missed and earn a lot of money from a startup. This article presents a business plan for rural tourism with all the features of the industry and a step-by-step implementation of the project.
Recently, the prospects for rural tourism are growing. Today this niche occupies up to 20% of the travel market in the world. However, the situation with agritourism in Russia looks somewhat different. Its share in the tourism sector barely reaches 1%. Although the potential base for market growth and the vast territory of the Russian Federation, which can serve as a support for rural business, make possible the active development of ecotourism in our state.
The most promising regions for the development of agritourism on Russian territory are the Altai, Kamchatka and Khabarovsk Territories, as well as the Republic of Karelia and Kabardino-Balkaria. However, the potential is not limited to them.
Despite the country's abundant natural resources, Russians rarely visit national parks due to poorly developed ecotourism infrastructure and lack of funding.
The total annual income from agritourism in Russia is $ 12,000,000, which is a thousand times less than the income from ecotourism in America.
Nowadays, there is a tendency in the development of rural tourism not only at the entrepreneurial, but also at the federal level. After all, the world community considers the Russian Federation as one of the promising states for the development of agritourism in connection with the rich nature and large natural resources in this territory.
The following advantages of rural tourism development can be noted:
To implement all the above-described prospects, it is necessary to involve qualified specialists in this industry in the work process, develop a non-standard and demanded list of services provided for tourists. In addition, a flexible pricing policy is needed to attract visitors from different walks of life.
First of all, the implementation of a business plan requires the official registration of a startup. Therefore, the entrepreneur faces the question: is it really necessary to choose the organizational and legal form of activity?
Financial model of the medical center
10 years ago, few people believed that private medical centers would not only be in demand, but would also bring good profits to their creators. However, the reality is that every year more and more people make a choice in favor of paid clinics. This means that this direction is not only profitable at the current time, but also has great prospects for income growth in the future.
The attractiveness of this type of business has led to high competition in the paid medical services market. Nevertheless, there are vacant niches in this market, and they can be successfully mastered. Naturally, people who are far from the field of medicine have doubts:
Is it worth entering this market without special education?
In fact, all that is needed to open a medical center, as for any other business, is the talent of a manager, as well as a clear understanding of the competent functioning of a paid clinic.
However, before deciding to invest in the opening of a medical center, you need to carefully study the specifics of this business. Doing business in the healthcare sector involves not only legal, but also high psychological responsibility, since you are in your hands with the health, and sometimes the lives of patients.
When choosing the location of the medical center, pay attention to the proximity of public transport stops. Advantageous accommodation will have a positive impact on the attendance of your center. At the same time, a clear advantage of this business project is the fact that a profitable medical center can be located both in the city center and in a “sleeping” area.
The level and quality of service is of great importance to patients. The interior of the center should be relaxing, and the staff should be as polite and helpful as possible. At the entrance to the center, place an information board with licenses for each type of medical services, certificates and diplomas of specialists. The main thing is to build the client's trust in your clinic from the very first glance.
The main factor in demand for the services of your center is the qualifications of specialists. The reputation of the doctors working in your clinic is inseparable from the reputation of the center itself. Therefore, when looking for employees, pay attention to the level of education, professional experience, and the presence of a database of regular patients. Engage qualified specialists working in district polyclinics with at least 3 years of experience. Thus, the majority of clients will find out about your medical institution just after being admitted to a free clinic.
Any medical center is obliged to comply with sanitary norms and rules for this type of institution. This applies to special requirements for the organization of the premises, regular professional development of specialists, monitoring the serviceability of equipment. In case of any non-compliance with state requirements, you can lose the license for the activity, which must be obtained every 5 years.
The main investments in the opening of the medical center fall on the purchase of medical equipment and commissioning (85% of the investment). The second item in terms of the scale of expenses consists of investments in the repair and decoration of the premises. During the period of obtaining a license, you will not be able to provide services, but you will be required to pay the rent of the premises and the salaries of the main employees.
Ongoing expenses after the start of operations will consist mainly of rent, salaries, purchase of consumables, and advertising for your center. It should be recognized that the relatively small monthly costs of running a business are a serious incentive for making a decision in favor of starting a given business.
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