Autumn and spring are high seasons in Israel, at this time there are many tourists, especially in the center and in the north of the country. It is rainy in winter, but at this time of the year you can go to the south of the country, to Eilat - it is available for beach holidays all year round. Summer is also considered a low season due to the heat, but it is easier to tolerate in the dry climate of Jerusalem or in the mountainous regions of the country.
Israel today is already living a full life and is looking forward to the lifting of all restrictions in order to receive tourists from abroad. On the eve of the possible opening of borders, the Department of the Ministry of Tourism of Israel in Russia and the CIS proposes to study what is attractive to the most tourist regions of the country.
Jerusalem is divided into Old and New cities. In the Old, surrounded by a wall and divided into 4 quarters (Jewish, Armenian, Christian and Muslim), there are shrines of three religions - the Western Wall, the Church of the Holy Sepulcher and the Dome of the Rock on the Temple Mount. However, there are much more iconic sights here: there are at least 40 of them in the Christian quarter alone, including Via Dolorosa - the path that Christ walked to Calvary.
But the Old Town is also a colorful oriental market where you can buy a lot of goods. And from its walls, along which the promenade runs, a magnificent view opens up in the evening.
One of the most famous landmarks of the Old City is the Tower of David, part of the ancient citadel at the Jaffa Gate. True, it is indirectly related to the biblical king David, the founder of ancient Israel (X century BC). Today, the City of David is an archaeological park in Jerusalem on the site of an ancient settlement that later became Jerusalem, or the City of David. The Tower of David is the most popular venue for city festivals, fairs and concerts. A laser show is regularly held here, during which episodes of the centuries-old history of Jerusalem are projected onto the walls of the citadel to music.
The new city is widely known for Mount Zion with the Temple of the Assumption, next to which is the Chamber of the Last Supper, as well as the Mount of Olives and a number of Christian shrines. It has many interesting and unique attractions from various eras, including the Yad Vashem Holocaust Memorial Museum, Munitions Hill, Israel Museum, and Biblical Animal Zoo. And, of course, the Mahane Yehuda market, which has no equal in terms of color, variety, heady aromas and tastes of goods.
Amateurs of entertainment will certainly love such areas of Jerusalem as the German Colony, Ben Yehuda pedestrian street, Nakhlat Shiva, Shlomzion ha-Malka street, as well as the territory of the Russian courtyard.
You can explore Jerusalem not only by walking, but also using segways. Taking into account the distance between attractions, this will not be superfluous.
Having worked as a teacher at the university for twenty years, the doctor Nairi Eranosyan decided that it was time to do something else. And she founded the company "MedKurortTUR", which deals with inbound and outbound medical tourism. How does a business work in this area, what services does it earn and how does it attract customers? Read Nairi's story.
- You can say that in our family I am already the second generation of health workers. Dad - Eranosyan Misak Gariginovich - worked for more than 25 years as the head physician of the "Sosny" sanatorium, which is located on Lake Naroch, and my mother worked there. After graduating from medical school in 1986, I worked at a diagnostic center in Minsk. Then for about twenty years she was a senior lecturer at the University of Physical Education at the Department of Physical Rehabilitation.
At some point I decided to leave teaching and create my own travel company. I always liked the idea: I was often involved in travel planning for my family. We ourselves have traveled a lot by car. In addition, my daughter graduated from the Faculty of Tourism Management. Together with her, we opened a company that provided travel services in all directions. These were both package and individual tours.
In 2014, I decided to "spin off" and created a service company that specializes in medical tourism - "MedKurortTUR". The understanding came to me that we should stop being scattered, making tours “for everyone”. And the medical field is what I know well from the inside. Our first company is still running and is run by my daughter Victoria.
My company is now working in two directions: first - we send residents of the country for treatment and health improvement abroad and second - we accept foreign citizens with us. I'll tell you more about everything.
Photo from personal archive
When recruiting employees, a dilemma arose: who to look for? Tourism specialists to teach them the specifics of the medical field, or medical professionals who are important to "pump" their skills in sales and tourism?
I tried both of them: both graduates of the specialty "tourism" and people after medical school worked for me.
I came to a slightly paradoxical conclusion: it is not necessary to know medicine and sales scripts. You just need a good marketer who would be interested and determined to promote the product. Despite the fact that our specificity is medical, a lot of time is devoted to communicating with clients, you need to clearly understand which clinic, to which country to send a request, and then quickly make suggestions to the client.
The editorial office of the business magazine is B-MAG. u We publish materials about business and business life, entrepreneurship and startups, investments, business ideas and technologies. / Business life today - business life today /
How to understand that your project is important and needed by the community? Does he solve people's problems, does he help in difficult life issues? What is a socially significant project, and how to understand whether the project you are implementing is social or pseudo-social?