5 healthy lifestyle business ideas: how a healthy lifestyle business works, the experience of entrepreneurs

Wellness center business plan with calculations

The organization of individual tours should be done taking into account the preferences, wishes and financial capabilities of the client. Currently, Russia is developing a direction in the tourism business as the creation of non-standard tours. Here, a personal itinerary for the trip is developed for each client separately. How to organize individual tours? In practice, anyone who understands the Internet, telephone and knows how to hear the client can do this. Next, we will consider how to organize such a business and where to start.

Organization of business on individual tours

First, you need to collect information about competitors: what are their prices, directions and how many years they have been doing this. Analyze whether this service is in demand in your city and who are your potential customers. You can conduct an Internet survey and identify the number of people willing to purchase this service.

Step two

If you already have a travel agency, then you do not need to register your activity again. You just need to add a new type of service. If you are just planning to do the tourism business, then first you need to open an individual entrepreneur, determine with the tax system and open a bank account.

Step three

At this stage, you need to come up with a beautiful and memorable name that will attract the attention of potential customers. You can use the naming service and get a unique name for a small fee.

Step four

The next step is to find a suitable office. It is advisable to have competitors nearby to compare prices for services. Clients usually like to first go around a few travel companies, and then make the final decision. Renting a room will cost around 30,000 rubles, depending on the location.

Step Five

One of the promising and fast-growing sectors of the tourism business is medical tourism - travel for the purpose of health improvement and medical services outside the region of permanent residence. In leading countries, this area has been developing successfully for a long time. Sanatoriums and clinics in Switzerland, Germany, Italy received wealthy patients from all over Europe back in the 18th century. And in recent years, along with the traditional directions of health recreation and spa treatment, the popularity and economic importance of the tourism sector, associated with the receipt of high-tech medical services, has been growing.

Keywords: medical tourism, tourism business, health services, sanatoriums.

Promising Sector

The medical tourism market today is considered one of the most dynamic sectors of the economy. According to a report at the 2013 International Medical Tourism Congress (New Delhi, India), its revenues grew from $ 40 billion in 2004 to $ 500 billion in 2012, accounting for 14% of total tourism revenues. , or 1.8% of world GDP [1]. According to the authors of the report, in 2013-2017. this tourism sector will grow by an average of 9.9% per year, which is almost twice the industry as a whole, and by 2017 will reach 678.5 billion dollars, or 16% of total tourism revenues ... It is no coincidence that today more than 50 countries declare the development of medical tourism at the level of state policy.

It is customary to distinguish between medical and health tourism. The first involves receiving high-tech medical care (in a hospital or medical center), the second - general health improvement in a resort area. Many countries that are active in the medical tourism market are trying to develop both directions in an integrated manner, opening new high-tech clinics near the resort areas or on their territory.

One of the main reasons for the active development of medical tourism is the significant difference in the level of healthcare and the cost of treatment in different countries. For example, patients who are unable to receive a certain procedure or service at home or do not want to spend time waiting for it often find similar services abroad, often at a lower cost and without delay.

It is no coincidence that the main suppliers of clients for the medical tourism industry are Europe and North America, where a high level of development of medical technologies is combined with an equally high cost of medical services. So, in 2012 consumers from five countries - the USA, Germany, Japan, France and Austria - provided 63% of the global demand for foreign medical services.

McKinsey research data [2] based on a survey of medical tourism consumers from several countries (average figures) indicate that the main motives of medical tourism consumers are the need to receive high-tech care (42% of respondents), search for medical services higher quality (33%), the need for urgent care (15%) and the desire to save money on treatment. And the most demanded services are weight loss (32%), orthopedics (22%), cosmetology (12%) and spinal diseases (2%).

The list of the most active host countries is constantly updated as national health care develops and programs are implemented to stimulate the development of medical tourism. In 2012, the top ten leading countries were India, Hungary, Mexico, Singapore, Thailand, Barbados, Brazil, Israel, South Korea, Turkey [2]. India alone during this period provided medical services to foreign tourists worth $ 2.3 billion. In all of these countries, the cost of medical services is much lower than in the United States and leading European countries, and the number of clinics certified according to the Joint Commission International (JCI ), is constantly growing (as a rule, with the support of the state).

Regardless of the degree of commercialization of the medical sector in different countries, the decisive role in the development of medical tourism as an industry belongs to the state. It affects not only the level of national high-tech medicine (directly - through the development of public clinics, or indirectly - through stimulating and supporting the development of private medical centers), but also forms special legislation, is engaged in the formation of a common host infrastructure (roads, hotels, customs, etc.) .), without which the systemic development of receiving medical tourism is impossible.

Business on a healthy lifestyle (HLS) is at the peak of its popularity all over the world today. An overview of how a healthy lifestyle business works in Russia today, how a healthy business works. Psychologists and sociologists argue about the reasons for the widespread fashion for a healthy lifestyle: the benefits of proper nutrition, sports, and rejection of bad habits have been known for a long time.

Over the past 5 years, the global healthy lifestyle market has grown to an unprecedented $ 4.2 trillion. Experts estimate the annual growth of the global industry at 6.4%.

The slogan "Live fast, die young" is a thing of the past. The new generation chooses not Pepsi, but smoothies.

How does business work on a healthy lifestyle today in our country.

Features of the Russian healthy lifestyle business

The global trend of a healthy lifestyle quickly captured Moscow, St. Petersburg and million-plus cities. But a real boom in healthy lifestyle products was recorded in the summer of 2020: the demand for healthy products has tripled, including in the regions. Moreover, the growth in consumption was noted not only in offline: Ozon and Wildberries report a threefold increase in sales.

Online stores note an increase in demand for legumes, alternative milk, meat substitutes, superfoods. Sales of dried fruits, dried seaweed and granola have grown 11 times. The demand for lentils and oats jumped 180 and 62 times, respectively.

The hit of the year was microgreens and hydroponic plants for growing them.

The line of healthy lifestyle products in the regional stores of the VkusVill chain is also constantly expanding, replenishing with vegan and sports items. The SberMarket delivery service noted an increase in regional demand for alternative milk, chia seeds, broccoli, and energy bars. At the same time, a company representative admitted that sales reflect fashion trends, and the benefits of superfoods are exaggerated.

It is obvious that a sharp increase in demand is facilitated by a general panic against the backdrop of a pandemic: people are striving to improve their health. Manufacturers take advantage of this and make unconfirmed statements: for example, they link meat consumption and increased vulnerability to the virus. Accordingly, sales of plant-based "meat" from pea protein are growing.

Before the pandemic, one of the main directions of healthy lifestyle products in Russia was the production of products for vegans and vegetarians.

Market growth in the period from 2014 to 2019 was 18.6-32.2% per year. Increased demand for plant-based fermented milk products forced Danone to triple production of lactose-free yogurt in November 2019. Sady Pridonya is the leader in the oat milk replacer market - and this is not surprising, given the 560% growth in demand for vegetable milk in 2019.

The field of medicine is one of the most profitable and promising areas of business. People will never save on their health. Investors with great financial capabilities should consider creating a project related to the provision of medical services. The presented business plan of the wellness center contains instructions for organizing a profitable project and financial calculations.

Project Description

The investor's goal is to open a health center in a city with a population of over 500,000 people. The mission of the project is to help people to restore strength and health, to get joy from life. Tasks:

  • promoting a healthy lifestyle;
  • reducing the incidence rate;
  • strengthening the immunity of local residents.

Investment volume - 15 million rubles. The bulk of the money will be directed to the purchase of a non-residential building with a total area of ​​250 m 2, design, repair and purchase of equipment. Organizational form - LLC with several founders. The preferred taxation system is the simplified tax system with a deduction rate of 15% (income minus expenses).

The target audience of the project is people of different age groups with high incomes or average incomes, for whom health comes first. They pay attention to the prevention of diseases, watch their figure, have an active life position.

List of services

The Wellness Center (OC) provides the following services:

  • massage - relaxing, anti-cellulite;
  • hydromassage;
  • Charcot shower;
  • Jacuzzi;
  • mud therapy;
  • therapeutic gymnastics;
  • swimming in the pool;
  • water aerobics;
  • training on simulators;
  • sauna;
  • solarium;
  • oxygen cocktails.

In the future, it is planned to equip a salt room for the recovery of people suffering from asthma and allergies.

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