Puzynya Tatyana Alekseevna Ph. , Associate Professor of the Department of Theory and Practice of Competition Russia, Moscow University of Finance and Industry "Synergy" tatiana-puzynya @ yandex. u
Yakovchuk Tatiana Gennadievna Ph. , Associate Professor of the Department of Corporate Culture Russia, Moscow Financial and Industrial University "Synergy" yakovchuk-tg @ yandex. u
This article presents a business modeling of tourism management using the example of the Tver region, which allows you to determine the level of natural, material, labor and information resource potential. The article provides an analysis of the development of tools and assessment of the resource potential of tourism on the example of the Tver region. The article contains a predominantly descriptive approach, nevertheless, an attempt is made to calculate an integral indicator, which can help in drawing up a hierarchy of districts of the Tver region in terms of the prospects for tourism development.
Tver region, tourism, resource potential, natural potential, labor potential, material potential, factor assessment
Puzynya Tatyana Alekseevna PhD, associate Professor of the Department of competition theory and practice Russia, Moscow financial and industrial University "Synergy" tatiana-puzynya @ yandex. u
Yakovchuk Tatyana Gennadievna Ph. D., associate Professor of corporate culture Department Russia, Moscow financial and industrial University "Synergy" yakovchuk-tg @ yandex. u
This article presents a business modeling of tourism management on the example of the Tver region, which allows you to determine the level of natural, material, labor and information resource potential. The article analyzes the development of tools and assessment of the resource potential of tourism on the example of the Tver region. The article presents a mostly descriptive approach, however, an attempt is made to calculate an integral indicator, which can help in compiling the hierarchy of districts of the Tver region according to the prospects for tourism development.
Tver region, tourism, resource potential, natural potential, labor potential, material potential, factor assessment
The Tvertsa River flows through the Tver region and has long been popular among water tourists. We chose for our rafting one of the most picturesque sections of the channel, 35 kilometers long. On this stretch, the river carries its calm waters through pine forests, past small villages and several very interesting sights that we will definitely visit in three days of hiking. This is an ancient churchyard in the village of Prutnya, where Anna Petrovna Kern, the muse of A. Ushkin, to which he dedicated his famous poem "I remember a wonderful moment ..". An open-air museum in an old estate, where masterpieces of Russian wooden architecture from all over the Tver region were transported over several decades. The small town of Torzhok, which houses one of the most ancient monasteries in Russia and one of the oldest traditional industries - a gold embroidery factory, where we will visit with a guided tour. And, of course, everyone will enjoy a great company, fresh air, delicious food cooked over a fire, and other outdoor romance!
Report on the hike June 12-14, 2020. Report on the custom hike in July 2019
Hike Dates: The hike was successfully completed on June 12-14, 2020. The report will be published soon.
Day one: Participants of the hike get into the Lastochka on their own, departing at 7:47 am from Moscow from the Leningradsky railway station (a ticket to Tver can be purchased at the station ticket office). The train arrives in Tver at 9:25 am. Here, at the railway station, everyone is met by instructors and our minibus.
We go by minibus to the village of Tveretskiy - the place where our rafting starts (about 1.5 hours on the way). Here, on a comfortable sandy beach, we will inflate kayaks and prepare a brunch - don't go sailing on an empty stomach! After breakfast a little briefing and off you go! At first, the banks of the river are open, in places swampy and covered with tall grass, but soon we will be surrounded by a tall mixed forest, and on the bank we will begin to meet small cozy coves in thickets of coastal vegetation. On the first day we will walk about 15 kilometers, on the way we will have a lunch snack, and spend the night in a pine forest next to a small sandy beach.
Day two: We wake up, prepare breakfast, and soon we will sail. Today we have to go 13 kilometers down the river, but there will be much more stops. Pine forests give way to meadows, meadows to small villages, villages again to dense shady forests, and after about 10 kilometers of leisurely rafting we will reach the village of Prutnya, next to which we will make a lunch break. Now it is a very small and quiet village, but this was not always the case. Until 1818, the Moscow-Novgorod-Petersburg highway passed through the Prutnya, and until 1893 the Tvertsa river was navigable and was part of the Vyshnevolotsk waterway, which provided the delivery of goods from central Russia to St. Petersburg.
The ships knew Prutnya very well, since the largest rapids on Tvertsa - Prutnensky - are located next to this village. For large ships, this was a rather dangerous place, and therefore in 1811 the Prutnensky lock was built here to bypass the threshold. The gateway has collapsed over the years, and now you can only see its stone base. The threshold itself has not gone anywhere and we will certainly overcome it, as river sailors of past centuries did, but after lunch. In the meantime, the soup is being cooked on the shore, we will climb to the Prutnensky churchyard, where those who wish can visit the Church of the Resurrection of Christ in 1777, visit the graves of the noblemen Lvov and Anna Petrovna Kern.
After lunch we pass the non-categorical Prutinsky rapids and continue rafting for about three kilometers until we see a beautiful clearing in a pine forest on the shore - this is the place of our overnight stay. After unloading the kayaks and disembarking one instructor so that he would be engaged in the arrangement of the camp, we sit down again in the kayaks and go to the other side - to the museum of wooden architecture. From the water behind the trees, it is almost impossible to see the numerous unique buildings collected in this place. What is there not! Huts, chapels, temples, barns, barns, barns, a water mill and even a real fire station - all this is not a reconstruction, but real ancient buildings, carefully transported to the museum from different parts of the Tver region. Many of them are over two hundred years old!
The museum is located on the territory of the old estate of the Lvov noblemen - not the worst use of the estate, but during the Soviet period, the main estate house, unfortunately, has not survived, and now you can see only an outbuilding-greenhouse, cascading ponds and a very beautiful boulder bridge. A walk around the museum with a guide will take us about an hour, and then we will return to the kayaks and cross over to our camp. We spend the evening in a friendly circle around the fire, and those who wish can fish.
Day three: We wake up not too early, slowly prepare breakfast, enjoy the morning in the forest, set up camp and set sail. There are 7 kilometers left to the end of our route. Soon the forest on the banks ends, here and there wooden houses are visible, and because of the next turn of the channel a small town of Torzhok appears - the river passes through its very center. The city is beautiful - many buildings of the late 19th century have survived, and especially good views open up from the water - it's time to take a couple of photos. We will finish the rafting on the embankment in the very center of the city, on a convenient beach. While the instructors are disassembling the kayaks, everyone will have time to go to the famous Borisoglebsky monastery - one of the oldest in Russia, to walk in the center of Torzhok, or to try real Pozhansk cutlets, the classic recipe for which was invented in the early 19th century right here - in Torzhok. Pushkin wrote:
Dine at your leisure at Pozharsky in Torzhok, Eat fried cutlets And go light.
Everyone will have about 1.5 hours for a walk around the city, and then our minibus will come for us, in which we will go to the museum of gold embroidery. This traditional craft, the center of which is historically considered Torzhok, appeared in Russia in the XII century and is still in demand today. In the museum we will be given an interesting excursion, they will introduce us to the technique of embroidery with a thin metal thread, and they will show us the impressive work of the masters. There is a factory shop at the museum, where everyone can buy a souvenir. After the excursion we sit down in the minibus again and go to Tver, from where we will return to Moscow in the Lastochka at 18:55. Until next time!
On July 2, the Tver Region hosted the National Tourism Forum "Rivers of Russia", which was attended by representatives of federal and regional authorities, river transport, industrial complex, as well as heads of major Russian travel companies, industry experts.
Within the framework of the forum, the work of thematic platforms was organized, where they discussed the main issues related to the development of the tourism industry.
At the round table "Souvenir for a cruise tourist", the issues of regional competition, new tourism products and objects of tourist attraction, interregional interaction in tourism as a factor in promoting territories were discussed. Bright events as the basis for territory branding. The roundtable participants also talked about what a discerning tourist needs. At the end, a solemn ceremony of summing up the results of the regional stage of the All-Russian competition "TOURIST SOUVENIR" took place.
At the same time, a round table was held on the information agenda of the regions, where the head of Rostourism Zarina Doguzova made a number of interesting statements.
In particular, Doguzova noted that the department will take upon itself the building of relations with the regions, with the governors, and will find a single entry point.
See the related photo gallery
In her speech at the round table “Information Agenda of Russian Regions,” the head of Rostourism focused on the need to systematically promote the tourism potential of Russia, its individual regions, both in the domestic and foreign markets. To this end, the department plans to create a Marketing Competence Center.
- To get rid of the problem, you must first of all make a diagnosis. We have practically not promoted ourselves all these years. There was no single information line. Everything that knows about our country is known from the Internet or foreign media, which often distort information, added Doguzova.
The editor-in-chief of RIA Verkhnevolzhye, Yulia Ovsyannikova, spoke at the event, who spoke about the project of the media holding "People's Guide", in which bloggers and active users of social networks, journalists and employees of the holding, together with the Ministry of Tourism of the Tver Region, visit the most interesting and iconic corners of the Tver region and share their impressions and photos on all possible Internet sites.
At the forum "Rivers of Russia" in Zavidovo, they told how the waterways in the Upper Volga region will be developed.
The Tver region gives rise to many rivers of Russia, here the Volga originates. In addition, our region is rich in lakes and reservoirs. However, they are hardly integrated into the daily life of the region. Meanwhile, all these reservoirs have great potential that can be used for the benefit of economic development. How to do it? This issue was discussed at the next National Tourist Forum "Rivers of Russia", which took place on July 2 in Bolshoy Zavidovo, Konakovsky district.
The event was attended by a huge number of delegates. It was attended by representatives of federal and regional authorities, the field of river transport, the industrial complex, as well as the heads of the largest Russian tour operator companies and industry experts.
Vladimir Putin was expected to speak at the plenary session of the forum. However, the President of Russia canceled a trip to the Konakovskiy region due to the death of 14 submariners.
Olga Golodets, Deputy Prime Minister of the Russian Federation, took part in the event. She shared with the forum participants an important figure: the domestic tourist flow in Russia at the end of 2018 amounted to about 67 million people. According to Olga Golodets, this figure suggests that people are really interested in our culture, history and just want to see nature. And the Volga has always been a point of attraction.
- This year the Forum is being held for the seventh time. This is a great honor for us. Its main idea is the development of inland water tourism. Our region has enormous potential for this: there are more than 1.5 thousand lakes and 970 large rivers in the Tver region, - said Governor Igor Rudenya.
This is a huge layer of opportunities and ideas that for some reason are neglected. Olga Golodets admitted that the largest inflow of investments today is provided by the tourism industry. Indeed, this field of activity includes not only hotels and other places of organized recreation, but also the infrastructure accompanying the traveler.
One of the largest investment projects in the Tver region is the Volga Sea. It is planned to be implemented in 2019 - 2025. The total investment is over 9 billion rubles. According to Igor Rudeni, in the future, the Tver region should concentrate tourist flows from all over Russia. This will significantly increase the number of tourists.
- Today, more than 15 million rubles of private investments have been invested in the development of the tourism cluster of the region. Literally in the next few weeks, we are planning to sign an agreement with Vnesheconombank on the development of the Volga Sea cluster. The amount of funds to be allocated exceeds 40 billion rubles,
- reported by Igor Rudenya.
In Zavidovo, they intend to build a unique transport and interchange hub with a first category river port. The average daily passenger turnover is more than two thousand people. The port will be connected by a railway line with the Leningradsky railway station in Moscow. The construction of the branch will cost almost 3 billion rubles.
Autumn is a good time for short trips to neighboring regions: it is not so hot, and there are not many tourists due to the beginning of the school year. The Tver region is an ideal destination for a short outing. Even if you have already been to Tver or, for example, Torzhok, we are sure that we can surprise you with unusual excursions. Let's go!
Staritsa is a small town 65 km southwest of Tver. It is known that Ivan the Terrible loved Staritsa and lived here from time to time from 1579 to 1581. During the tour, you will see the Kremlin ramparts and old smithies, see the Assumption Monastery, Pyatnitskaya and Ilyinsky churches and the House of the merchant Filippov. The program includes visiting the Maslovsky holy springs and surrounding villages.
The population of Staritsa is 7367 people; in terms of the number of inhabitants, this city occupies 1010th place out of 1117 in Russia.
Vesyegonsk winery Creative Wine produces high quality products and demonstrates its property to guests. The company has been operating since 1914 and produces a wide range of all-natural wines.
Excursions to the winery are held every day from 10:00 to 17:00 by appointment. In addition, there is a cozy hotel, the guests of which are invited to do water sports, fishing, hunting and relax in the spa.
"Tver tavern" is an educational and gastronomic author's tour, in which you will find out where and how Tveryaks used to rest, what were the taverns, restaurants and taverns. Guests will also be invited to three popular establishments: the Old Suitcase beer pub, the Leningrad restaurant and the Pinot Grigio restaurant. There, the participants of the excursion will take a trip to the world of local gastronomy, check out authentic food and drinks.
A. S. Pushkin visited the Tver province more than 20 times and spent more than 100 days in the Upper Volga region. The names of towns, villages and villages in this region often appear in his manuscripts.
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