The tradition of rural green tourism (hereinafter referred to as NWT) began to develop in Europe about half a century ago. For Ukraine, the aforementioned term is new, but it is worth remembering that the tradition of this type of vacation in Ukraine is older than it seems. After all, the hospitality of rural residents has been known for a long time. For example, at the beginning of the twentieth century, famous figures of culture, science, politicians came to the Carpathians for treatment or recreation in the mountains with the owners: I. Ranko, L. Krainka, M. Rushevsky, V. Natiuk, etc. Now the development of green tourism in Ukraine is engaged in 'Spilka spriyannya development of green tourism in Ukraine'. This organization concentrates data on green tourism in different regions of the country. She is also engaged in its advertising and popularization, holding conferences, thematic exhibitions. One of the important activities of Spilka is trainings and seminars for those who are engaged in green tourism, that is, for the owners. Lead it on the latter depends on the quality of the reception of tourist guests, which is growing from year to year.
In general, the concept of ‘green tourism’ in a nutshell is recreation in private households in rural areas, which are interesting tourist sites.
The main thing that attracts in green tourism is a complex of factors that have a beneficial effect on a person: health-improving, aesthetic, cognitive.
Rest in the countryside is not a resort with many tourists. Here is a calming and relaxing environment that is especially necessary for city dwellers! Many people prefer to celebrate the New Year or Christmas holidays, to relax with friends in such conditions. This is great for families and small groups.
In most cases, a calm atmosphere is supported by a positive emotional impact on the tourist of the surrounding area, whether it be mountains or forests, rivers, lakes or the sea, etc. By the way, very often landscapes and ecology of the selected area.
The hosts, for the convenience of tourists, often, in addition to the provided living conditions of different categories (see below) and home, delicious and natural food services, offer a whole range of additional services: for example, picking berries and mushrooms, excursions or hikes in mountains and many other things that enrich the rest. Isn't the individual approach of the owners to each ‘their’ tourist and, especially, to children, who can taste homemade milk, bee honey, and apple straight from the tree, is not important?
Well, how not to remember the prices! This type of vacation is very attractive at prices, because it offers a flexible system.
Here is information on the regions that provide NWT services in Ukraine with a brief description:
Western Region. It occupies a predominant position in terms of supply and demand.
The most popular region of the Carpathians in the four regions of which it is included: Ivano-Frankivsk, Transcarpathian, Lvov and Chernivtsi. The main thing that attracts here during winter holidays is mountain skiing, the opportunity to celebrate the New Year and colorful Christmas holidays, in summer - extraordinary landscapes, clean air, water of mountain rivers. The variety of rest in the Carpathians is given by picking up berries and mushrooms, hiking in the mountains, performances of ‘triple music’, visiting unique wooden churches. The most popular centers of NWT in the Carpathians are Yaremche, Tatarov, Vorokhta, Verkhovyna, Kosov, Pidzaharichi, Putila, Vyzhnitsa, Yablunitsa, Yasinya, Rakhiv, Skole, Slavsko.
The quality of service in the farms of NWT is significantly increasing. The situation with travel to these areas is also good.
In addition to the Carpathians, there are interesting proposals for the Beregovsky region of Transcarpathia. This flat area is associated with Hungarian culture and is famous for the cultivation of fruits and vegetables and, of course, winemaking.
Farmers vs. Supermarkets
Today 85–95% of vegetables, fruits and dairy products are produced not by agricultural holdings or even large farms, but by private subsidiary plots. But, despite the fact that the capacity of the Russian market was colossally freed up after the restriction of food imports and this opened up new opportunities for the sale of Crimean products, it is extremely difficult for Crimean producers to go beyond the peninsula. And one of the main problems here is complex logistics. This concerns not only the Crimean agricultural products, which could be sold in other regions of Russia, but also the delivery of mineral fertilizers, seeds, fuels and lubricants from the mainland. All this suggests that local farmers need to develop domestic markets.
However, having entered any supermarket, you will have to work hard to find Crimean products. “Supermarkets are the killers of small producers,” says Yury Komov, chairman of the agricultural committee of the Crimean Chamber of Commerce and Industry. “To enter this network, you have to pay a lot of money.”
It's hard for producers and markets to break through.
Alexander Lebedev, co-founder of the Union of Crimean Farmers, cooperatives, private household plots and rural green tourism entities:
“The rules of the game have been set that make it difficult for us to compete. The rules for passing the competition commissions, the distribution of trading places are all not in our favor. When passing tender commissions, for example, priority is given not to manufacturers, but, roughly speaking, to traders, because they, they say, have extensive experience in trade and can pay more money for a trading place. "
Another reason why it is difficult for farmers to participate in these procedures is the lack of free time. An agrarian from some Red Guards or Dzhankoy region would prefer to be engaged in his direct business than to go through numerous approval procedures.
Direct sales markets that appeared on the peninsula in 2006 at the suggestion of the Association of Farmers and Land Owners of Crimea became an outlet for Crimean producers.
Yuri Komov, Chairman of the Agricultural Committee of the CCI RK:
“We started from one point in Simferopol, and later served eight micro-districts. Several hundred tons of products were sold every week right at the entrances. We entered into an agreement with the executive committee of the Simferopol City Council, in accordance with which we gave guarantees that our price in the markets near the house would be lower than the average retail price by at least ten percent. And by the end of the day, prices fell by 20-40% ”.
However, the dealers did not like this competition and did everything to destroy the farmers' markets. So in April 2013, the outbound farm trade was suspended. True, in 2014 it resumed, but this time in the form of agricultural fairs, which are mostly traded by private entrepreneurs, not farmers.