SWOT analysis: examples, questions, decision matrix, action plan

SWOT analysis: examples, questions, decision matrix, action plan

Let's look at what a SWOT analysis is: examples will be presented from different areas. When I was involved in project activities, a lot of time was devoted to this technique. Still, it’s a multifunctional tool. Can be used for both personal purposes and business. Even when planning a development strategy for a large company, this analytical method is applied. Want to learn how to use it?

Let's answer the question: "What is this SWOT analysis?" - concise and clear

I will translate the concept of "SWOT analysis" into a practical one - briefly and clearly. The abbreviation SWOT is translated from English into Russian:

S - Strengths - strengths, advantages, advantages;

W - Weaknesses - weaknesses, weaknesses, weaknesses;

O - Opportunities - opportunities, chances, prospects;

T - Threats - threats, danger, risks.

Synonyms are provided for better interpretation and understanding of the essence. All words are given in the plural, this shows that in the analysis it is necessary to highlight several variants of each position.

The method itself implies an analysis from different positions, from four sides. Any phenomenon or person can be analyzed. Most often they are used in business management, in psychology, in marketing, in project activities.

Advantages of SWOT analysis technique:

  • Easy to use;
  • You can get an excellent strategy for development in a short period of time in a short time;
  • Does not require statistical calculations and analytical reports;

  • Subjective. Therefore, it is recommended to apply this analytical method not alone, but jointly by the working group. You can gather like-minded people for a brainstorm. (Examples and subtleties of a "smart attack" can be found here)
  • Has a short period of time of validity. That is, it is a tool for managing a business for a short time, then it is necessary to adjust and make changes to the analysis itself and the decision matrix.
  • Has no precise output digits. Therefore, quantitative data cannot be predicted.

This article will cover the following points:

  • What is strategic planning? The essence of strategic planning.
  • What is SWOT Analysis?
  • Categories of SWOT Analysis.
  • Types of SWOT analysis.
  • Five main rules when compiling a SWOT analysis.
  • Drawing up a SWOT analysis.
  • Presentation of SWOT analysis.
  • Advantages/Disadvantages of SWOT analysis.
  • Example: SWOT analysis in email marketing.
  • Conclusion.
  • Sources.

What is strategic planning? The essence of strategic planning

Strategic planning is the process of creating and implementing programs and action plans, and activities related in space (by executors) and in time (by timing), aimed at achieving strategic objectives. (goal setting, forecasting, planning).

The essence of strategic business planning is to formulate the main directions of the enterprise (mission) and indicators of its development for the planned period (goals) that determine the desired result of its activities in general and in a specific business. Within the framework of strategic planning, a comprehensive justification of the problems that an enterprise may face is provided, and actions to resolve them are determined, and a specific plan of management actions (strategies) is developed to fulfill the enterprise's mission and achieve the formulated goals.

Strategic planning creates important advantages in organizing the future activities of the enterprise:

- provides preparation for the use of possible favorable conditions for the successful operation of the enterprise; - allows a comprehensive analysis of emerging (including those expected in the future) problems and threats in the enterprise; - improves the coordination of actions in the process of economic activities of the enterprise for achievement of its goals; - creates the prerequisites for the development of strategic thinking and foresight among the managerial corps of the enterprise; - contributes to the formation of an information base for effective management of the enterprise in the implementation of the strategy and achievement of goals; - provides a more reasonable and rational distribution of the enterprise's resources and their concentration on key areas of achievement the success of the enterprise.

What is SWOT Analysis?

One of the methods of strategic planning is SWOT analysis, which consists in identifying the factors of the internal and external environment of the object under consideration. It is necessary to consider the strengths and weaknesses that characterize the internal environment of the object of analysis, as well as the opportunities and risks of strategic planning that characterize the external environment.

The internal environment is what the object is able to influence.

The external environment is something that can affect the object from outside and is not controlled by the object in any way.

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