Sample Rural Tourism Business Plan

Agriculture business plan presentation

The development of megalopolises, the popularity of a healthy lifestyle and tourism have spawned the spread of a new tourist destination - rural tourism. This direction has long been popular in Europe, but in Russia it has been developing only in the last decade. High demand for this service has started to emerge in the past few years. Rural tourism is a great business idea. A rural tourism business plan will help an entrepreneur explore a niche and start a business.

Business Description and Benefits

Agritourism (rural tourism) is a young direction in the tourism business, focused on visiting cultural, historical and natural landscape places.

The duration of the tour varies from one-day mini-trips to long stays in the countryside.

The benefits of this business:

  • Low competition. This segment of the tourism business is just developing in Russia, the market has not yet been developed.
  • Low entry threshold. You don't need to buy a lot of expensive equipment. At the initial stage, you can even do without an office.
  • Minimal risks. The entrepreneur risks only the time spent on the implementation of the idea and a small investment.
  • High profitability. Agritourism, like tourism in general, brings good income for companies, because the main task of the company is to organize a tour. When all processes are streamlined and automated, it does not require much effort.
  • Opportunity to expand the business and the range of services provided. For example, you can not only organize tours, but also sell inventory, clothing and other travel accessories.
  • Possibility to open such a business anywhere in Russia. Each region has its own characteristics that are interesting to tourists.
  • Growing demand for the service.
  • Fast payback.


There are the following subspecies of such tourism:

  • Agritourism. Tourists live on farms during the harvest season. Their food is what they collect from the earth and prepare themselves. The purchase of ready-made products and even individual ingredients in stores is usually excluded.
  • Village life. Tourists just live in the village for a while. There is a demand for this direction all year round.
  • Community ecotourism. Visiting one or several villages, a short stay in them. The emphasis is on communicating with local residents, studying their living conditions and traditions.
  • Ethnographic tourism. Russia is a multinational country. In each region there are villages, the inhabitants of which represent separate ethnographic groups - Bulgarian, Swedish, Finnish, Kyrgyz and other villages. Their inhabitants honor their traditions and live as in their homeland. The architecture, layout and general appearance of such villages differs from traditional Russian ones. Tourists like to visit such places and learn from their examples the rituals and traditions of other nations.

How to start a rural tourism business

Target audience

Target audience (CA) - tourists, travelers, residents of large cities of different ages.

  • travelers ;
  • ecotourists ;
  • cyclists ;
  • mototourists ;
  • walking tourists;
  • residents of megalopolises;
  • athletes and outdoor enthusiasts.

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