Rural tourism development business plan

Agritourism project in the village

Agritourism - is gaining popularity among those who want to escape from the bustle of the city. It is not difficult to organize a business in this area, especially for rural residents and farmers. And how to do this is described below.

Relevance of this business

The relevance of agritourism lies in the fact that with the technological progress and growth of cities, some residents want to get closer to nature and take a break from the bustle of the city. This type of recreation is only gaining popularity in Russia, but has long existed in the Czech Republic, Hungary and other countries.

Target audience includes:

As you can see, the target audience is very diverse and affects a large segment of the population, or rather, anyone can become your client.

In addition, a villager who has a plot of land or his own large house can open his own business in this area. This niche is also relevant for those who own a farm, on the basis of which agritourism can be promoted.

Stages of organization

The main stages of starting a business:

Client search, advertising

Despite the fact that this item is in the last place in the list of stages, it makes sense to start looking for clients while equipping the hotel. This will help to avoid “idle time” when everything is ready and there are no visitors. In addition, by the number of responses to advertising, you can determine the number of people who want to visit such places.

It's better to start looking for the first customers through message boards and social networks. To do this, you need to create pages on Vkontakte, Odnoklassniki, Facebook and offer your services in thematic publics, place an ad on your page.

The aggressive environment of megalopolises is extremely tiring for a person, so many townspeople seek to acquire summer cottages and rural estates, where they go to rest at every opportunity. For those who, for various reasons, cannot afford the purchase and maintenance of a country house, agritourism can be an excellent way out - a relatively new direction, which implies living in rural areas away from big cities, with the opportunity to take part in various cultural and leisure activities.

Considering rural tourism as a business, it should be noted that it is equally of interest to both vacationers and farmers who have at their disposal a sufficient amount of resources to comfortably accommodate several guests. Moreover, tourists perceive the processes familiar to local residents as exotic, and therefore willingly take part in field work, take care of animals, rent boats for fishing and pick mushrooms, thereby bringing the owner of the village hotel a good additional income.

Business Features

The main feature of rural tourism is the living conditions: guests are accommodated in old log houses or in antique-style estates located in areas with untouched nature, away from industrial enterprises and multi-storey concrete buildings. With the exception of complexes with a complete historical reconstruction, such village hotels provide visitors with amenities at the level of resort apartments: the rooms have bathrooms, air conditioners, televisions and refrigerators, and in the dining room guests are provided with three meals a day.

The main meaning of this type of recreation is to separate the inhabitants of megalopolises from the usual hustle and bustle and immerse themselves in a leisurely and measured rural life. In addition, the tours are also of an educational nature: many townspeople have never seen an authentic folk costume, did not sit with a fishing rod at dawn and did not milk a cow.

In Russia, rural tourism attracts mainly women, whose share in the target audience reaches 70%. Living in the village can be interesting for other residents of megalopolises - married couples with children and young people who prefer a healthy lifestyle and ecological cleanness of the environment.

Another fairly broad category of tourists is foreign citizens who want to get acquainted with cultural traditions and folklore. For such guests, the natural environment, national flavor and authenticity of rural life are sometimes more important than the presence of a TV in the room. Considering that foreigners choose places for recreation mainly via the Internet, it is necessary to develop their own multilingual website with colorful photographs, descriptions of services and a price list, as well as regularly place ads on foreign travel forums and social networks.

Collective field trips are also common in the corporate environment: managers of various companies buy similar tours for their employees in order to conduct events aimed at strengthening team spirit and working out ways of interaction between employees. Such clients usually rent a hotel for a period of several hours to two or three days and pay much more for it than ordinary private visitors.

Finally, the concept of rural tourism development implies close interaction with tour operators: companies interested in cooperation on favorable terms will not only post information about home hotel services on their website and in promotional materials, but will also help in developing high-quality tourist product, organize a transfer and entertainment program.

Types of rural tourism

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