Residents of the districts are not; rush to unite in; agricultural cooperatives

How the Vladimir region makes money on gastronomic tourism

Gastronomic tourism is the pain of everyone involved in tourism and gastronomy in Russia. While in other countries it moves the economy of the regions, in ours it practically does not exist. One of the few places where it was possible to create an entertainment industry around food is the Vladimir region.

The problem with gastronomic tourism in Russia is that very few people understand what it is, says Vladimir Bakanov, vice president of the Federation of Restaurateurs and Hoteliers (FRiO). He insists that this is not eating any special food during the trip, but the trip for the sake of eating some special food. And those who are interested in such entertainment are few in our country.

“Who are grocery stores? These are connoisseurs and lovers of fine dishes. They are those who consume food for two things. The first is having fun. Second, they demonstrate their social status in this way. They say that we have 6-8% of grocery stores in our country. The French claim 20%, but this share is also decreasing there, ”explained Vladimir Bakanov.

I will be very pleasantly surprised if there is a tourist flow that will go to Crimea in order to eat something. But I guarantee that the presence of the sea will always be the main factor. If a person went to the sea and ate something else, great. This is the gastronomic part of his trip - beach tourism. And it has nothing to do with gastronomic tourism. But if he came to Crimea white and left white and all this time enjoyed the Crimean gastronomy, then he is a gastronomic tourist.

There is no sea in the Vladimir region. But there are monuments of history and architecture. For example, the Aleksandrovskaya Sloboda, in which Ivan the Terrible lived in the 16th century, and now animators arrange quests for children, and for adults - a bride of tsar's brides. There is the manor of the sewing magnate Pervushin, where artists in 19th century costumes play croquet, serso and stage Gogol with tourists. There is, after all, Suzdal with temples, monasteries and signs in Chinese.

But 4.6 million tourists last year (five are expected by the end of this) came to the region not only to admire the antiquity. Some of them purposefully went to eat. Of the several dozen festivals that take place in the Vladimir region every year, at least a third are devoted to food.


Ever since brie and parmesan became sanctioned, cheese making has evolved from an enthusiast hobby into a popular small business. In the Vladimir region, there were also those who wanted to make money on the gastro-political conjuncture. There are so many that in the middle of summer, on July 21-22, a large agricultural festival "Syrmarka" was held here for the first time.

This fair was organized by one of the most famous cheese producers in Russia, a Polish-English farmer John Kopiski. In the early 1990s, he obtained Russian citizenship after leaving his post as director of a British coal company. He worked here first with coal, then switched to dairy products, founding a farm in the Vladimir region.

Kopiski invited the 25 best cheese makers of Russia and the Vladimir region to this farm in the village of Krutovo, Petushinsky district. And he arranged a fair with them, and at the same time an exhibition of handicrafts and a tournament in the traditional Russian carriage ride "Vladimirsky tract".

Entrepreneur Viktor Golovachev from the Blagoveshchensk region breeds rabbits. Business is on the rise: dietary meat is in demand in neighboring districts and in Barnaul. Recently, however, Victor has had problems with feed. A neighbor who is engaged in crop production came to the rescue. He began to supply Golovachev with pea waste. Now two entrepreneurs intend to register a small cooperative in order to create a compound feed production on its basis.

The regional officials in charge of the development of agricultural cooperation have more ambitious plans than Viktor Golovachev and his partner. In a few years, a multi-level system of agricultural consumer cooperation should be created in the region, each participant of which will have a whole set of economic privileges. To implement these plans in the Altai Territory, there is a special departmental target program designed for 2009-2012. Now it is crossing its equator.

Modest progress so far

During the period of the program “Creation and development of a multi-level system of agricultural consumer cooperation in the Altai Territory for 2009-2012”, a little more than a dozen different cooperatives were created. Among them there are supply, credit, and also one service cooperative, focused on the field of rural tourism. In total, 55 such organizations are currently registered in the region. But only those who purchase milk from the population and sell it receive support under the current target program. According to the Main Department of Agriculture (GUSH) of the Altai Territory, last year, four cooperatives totaling 6.5 million rubles received subsidies from the regional budget for the purchase of equipment for transporting and cooling milk. Other forms of cooperatives can qualify for subsidies under the federal program to support the agro-industrial complex.

The attention to cooperatives involved in the purchase of milk is not accidental. In the Altai Territory, the problem of selling these products, especially in the summer, is very acute. In the regions of the region, where personal subsidiary farms are actively developing, which means that there is a large volume of milk, in the "high season" there are groups of dealers. Often they operate according to the same principle: they accept milk from the population, for example, at 7 rubles per liter, and surrender it for two rubles more. They put the proceeds in their pocket and leave the Altai Territory with the onset of autumn.

According to the regional authorities, over time, these enterprising comrades from the market should be forced out by supply cooperatives created by the residents of the districts themselves. Until this happens. According to Sergei Serov, chairman of the committee on agrarian policy and environmental management of the Altai legislative assembly, the success in creating cooperation in Altai, despite state support, is more than modest.

- There is the village of Ploskosemino in the Rebrikhinsky district. A large collective farm here collapsed back in the 90s, the equipment was taken away to their homes. All people live at the expense of their personal homestead, - said Sergei Serov. - Every year people start to complain about the low purchase price of milk. We go to the village and find out that there is a reseller working here, who has a profit of two rubles from each liter of milk received from the population. At the same time, the cost of transporting milk is small - about 45 kopecks. The director of the local creamery is even ready to allocate milk tankers for the residents, if only they create a cooperative and organize the purchase of milk themselves. But this has not happened so far.

Helped with the national project

In Russia, the peak of the development of rural cooperatives came at the beginning of the 20th century. At the beginning of this century, this direction received new opportunities: the national project "Development of the agro-industrial complex" was launched in the country and a concept for the development of agricultural consumer cooperatives was developed. Among their tasks is to help the owners of personal subsidiary plots and farms in obtaining loans, in the supply of equipment and in the sale of finished products. In particular, in 2006-2007, cooperatives had the opportunity to issue loans not at 14-16% per annum, like all agricultural enterprises, but at 12%.

According to Nikolai Khalin, head of the department of industrial gardening, peasant (farmer) households and personal subsidiary plots of the Altai Territory GUSH, many cooperatives in Russia have taken advantage of these opportunities, now they are developing steadily and feel much easier during the crisis ... In Altai there are only a few of them.

- The national project stated that Rosselkhozbank has the opportunity to join cooperatives as an associate member. It was a very interesting mechanism from an economic point of view. But while we were studying this program, the bank turned it down, - said Nikolai Khalin.

To date, almost all forms of support for cooperatives that existed during the time of the national project have been suspended. For example, cooperatives were deprived of the right to take soft loans and participate in simplified leasing programs. And the preferences that are in effect now do not give the desired effect. As a result, cooperatives have to work under the same conditions as other agricultural producers. This means that the association with the aim of obtaining economic benefits has practically lost its meaning.

Looking forward to real help

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