Green tourism business plan

Tourist base business plan: how to relax and make money at the same time

Agritourism - is gaining popularity among those who want to escape from the bustle of the city. It is not difficult to organize a business in this area, especially for rural residents and farmers. And how to do this is described below.

Relevance of this business

The relevance of agritourism lies in the fact that with the technological progress and growth of cities, some residents want to get closer to nature and take a break from the bustle of the city. This type of recreation is only gaining popularity in Russia, but has long existed in the Czech Republic, Hungary and other countries.

Target audience includes:

As you can see, the target audience is very diverse and affects a large segment of the population, or rather, anyone can become your client.

In addition, a villager who has a plot of land or his own large house can open his own business in this area. This niche is also relevant for those who own a farm, on the basis of which agritourism can be promoted.

Stages of organization

The main stages of starting a business:

Client search, advertising

Despite the fact that this item is in the last place in the list of stages, it makes sense to start looking for clients while equipping the hotel. This will help to avoid “idle time” when everything is ready and there are no visitors. In addition, by the number of responses to advertising, you can determine the number of people who want to visit such places.

It's better to start looking for the first customers through message boards and social networks. To do this, you need to create pages on Vkontakte, Odnoklassniki, Facebook and offer your services in thematic publics, place an ad on your page.

An example of a business plan for agritourism

It is difficult to surprise a Russian tourist, because many residents of the country managed to visit different resorts of the vast state. Therefore, sea adventures and recreation at ski resorts have long ceased to make the hearts of some of our fellow citizens beat faster. This kind of rest is being replaced by rural tourism - a unique way of rest, which includes unity with nature, exciting travel and an extraordinary approach to each tourist. This know-how requires a significant investment, but is a very profitable business area. And while people still feel the excitement and desire to spend their vacations in the countryside, this chance should not be missed and earn a lot of money from a startup. This article presents a business plan for rural tourism with all the features of the industry and a step-by-step implementation of the project.

Market Analysis

Recently, the prospects for rural tourism are growing. Today this niche occupies up to 20% of the travel market in the world. However, the situation with agritourism in Russia looks somewhat different. Its share in the tourism sector barely reaches 1%. Although the potential base for market growth and the vast territory of the Russian Federation, which can serve as a support for rural business, make possible the active development of ecotourism in our state.

The most promising regions for the development of agritourism on Russian territory are the Altai, Kamchatka and Khabarovsk Territories, as well as the Republic of Karelia and Kabardino-Balkaria. However, the potential is not limited to them.

Despite the country's abundant natural resources, Russians rarely visit national parks due to poorly developed ecotourism infrastructure and lack of funding.

The total annual income from agritourism in Russia is $ 12,000,000, which is a thousand times less than the income from ecotourism in America.

Nowadays, there is a tendency in the development of rural tourism not only at the entrepreneurial, but also at the federal level. After all, the world community considers the Russian Federation as one of the promising states for the development of agritourism in connection with the rich nature and large natural resources in this territory.

The following advantages of rural tourism development can be noted:

  • Creating jobs for the rural population.
  • Increased investment for the benefit of nature.
  • Opportunity to acquire skills in tourism and nature conservation for the rural population.
  • Production of ecological products.
  • Craft development.

To implement all the above-described prospects, it is necessary to involve qualified specialists in this industry in the work process, develop a non-standard and demanded list of services provided for tourists. In addition, a flexible pricing policy is needed to attract visitors from different walks of life.

Agritourism - is gaining popularity among those who want to escape from the bustle of the city. It is not difficult to organize a business in this area, especially for rural residents and farmers. And how to do this is described below. The relevance of this business Act ...

Rest is not only a pleasant but also a necessary pastime. A well-designed business plan of the tourist base will help to make it profitable.

Business Relevance

The relevance of this type of activity is high - 85% of working people cannot afford a long vacation, because they are limited by rules and regulations, but on weekends they have the opportunity to get out into nature. That is why the demand for recreation centers is stable. The main purpose of the recreation center is to create simple and accessible conditions for most conditions, which will allow you to fully relax in a short period of time. The demand for the service is increasing:

It is required to choose a picturesque place with convenient roads and developed infrastructure.

Stages of organization

In order to start your own business and successfully develop it, you will need to go through several important steps:

Also, one of the main stages will be the search for clients, so the marketing part will require spending a significant part of the budget, as well as time for creating and launching advertising.

Client search, advertising

Advertising is an integral part of business promotion, so marketing in the chosen field of activity should be versatile. Distinguish:

Other methods of attracting customers should also be involved in the advertising company:

To increase demand and importance, it is important to work not only with individuals, but also with legal entities - companies that can hold not only corporate events on the territory of the tourist base, but also business seminars, meetings, negotiations. Consequently, the legal form of business in this case should be LLC. This will make it possible to carry out non-cash payments with clients. If a small financial turnover is expected (up to 700 thousand rubles per year of profit), then the opening of an individual entrepreneur will be optimal.

The tourist business in Russia has always been a profitable business. The profitability of this direction remains high, despite the emerging crises or difficult economic situations in the country.

Recently, rural tourism as a business has become entrenched in the service market, and is of interest to residents of large cities. Agritourism allows a person to plunge into the everyday life of the Russian hinterland. For sophisticated townspeople, such a vacation is exotic, and for this they are ready to give a lot of money. It is not difficult to organize rural tourism, but there are some nuances that a novice entrepreneur should be aware of.

We recommend that you explore one more direction in the service sector: the business of smoking products.

Ecotourism in the countryside: where to start

Ecotourism as a business is attractive for rural residents who have limited funds. A small start-up

capital will be sufficient for:

  • Purchase or construction of a small house on a personal plot;
  • Purchase of a vehicle that is necessary for the transportation of tourists.

In addition, you will need to purchase pets and set up a small vegetable garden where food will be grown. It is allowed to use a private house of an entrepreneur as a place for tourists. It is necessary to divide or allocate part of the room for the dining room, since food must be prepared in a special equipped room.

When drawing up a business plan, an entrepreneur must choose the type of ecotourism that he will offer to clients. There may be several options:

  • Camping on weekends;
  • Accommodation of guests in the countryside from 1 week to a month;
  • Comfortable rest in comfortable cottages ...

If circumstances allow a person to invest a large sum of money in the organization of rural tourism, careful planning is necessary. Before turning a business idea into reality, an entrepreneur must decide on the scope of the project and correctly assess his financial capabilities. These factors affect how the infrastructure of the enterprise will look like. It includes places for vacationers to stay, food and entertainment.

Pay attention! The tourist complex can be built in the traditional Russian style, in the form of small wooden huts, surrounded by picturesque nature. The meals of the guests staying are provided by the household.

Any kind of activity, including rural recreation as a business, has its pros and cons. The benefits of ecotourism include:

Agritourism is gaining popularity among those who want to escape from the bustle of the city. It is not difficult to organize a business in this area, especially for rural residents and farmers. And how to do this is described below.

Relevance of this business

The relevance of agritourism lies in the fact that with the technological progress and growth of cities, some residents want to get closer to nature and take a break from the bustle of the city. This type of recreation is only gaining popularity in Russia, but has long existed in the Czech Republic, Hungary and other countries.

Target audience includes:

As you can see, the target audience is very diverse and affects a large segment of the population, or rather, anyone can become your client.

In addition, a villager who has a plot of land or his own large house can open his own business in this area. This niche is also relevant for those who own a farm, on the basis of which agritourism can be promoted.

Stages of organization

The main stages of starting a business:

Client search, advertising

Despite the fact that this item is in the last place in the list of stages, it makes sense to start looking for clients while equipping the hotel. This will help to avoid “idle time” when everything is ready and there are no visitors. In addition, by the number of responses to advertising, you can determine the number of people who want to visit such places.

It's better to start looking for the first customers through message boards and social networks. To do this, you need to create pages on Vkontakte, Odnoklassniki, Facebook and offer your services in thematic publics, place an ad on your page.

You can also create a separate group in social networks, where you need to describe in detail what you offer, prices, a list of entertainment, a description of the area. Upload lots of colorful photos of the rooms and surroundings. And always be in touch.

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