Ecotourism business plan with cost estimate sample

My secret

Hello dear readers. We continue to consider various interesting business ideas that will help you find your niche in business and finally leave the stuffy office for “your own bread”.

In this article, we will consider a business plan for an ecotourism agency that will offer outdoor recreation services for its clients, and at the same time we will all study all the intricacies of this area of ​​activity.

The topic of a healthy lifestyle, environmental friendliness and generally the unity of man with nature is becoming quite popular among young people, which promises a huge demand for your services. There are a lot of examples of people quitting smoking and starting to ride a bike, it is these young people who build families and will be your potential buyer.

Please note that the ecotourism niche includes recreation in the countryside, this is also a fairly new direction. Its essence is that city dwellers come to the village, where they spend several days and do some of the work related to agriculture, go to the bathhouse, drink moonshine. This allows a person to completely disconnect from the bustle of the city and rebuild his thinking about material values ​​in his life a little.

Business format

You can start with a small service sector and develop it in the future. Below we take a look at the most popular types of ecotourism.

1.) Rest in the mountains. The basis is that you will look for people who rent out accommodation in these places, settle your clients there and give them excursions to the most popular places in those parts. There can be several such directions, and dozens of routes and interesting hikes can be organized. A promising niche. Additional services can be a sauna, rock climbing, etc.

2.) Weekend tours. Here you can turn on your imagination and select options for cycling, it is possible to organize kayaking, family hiking trips.

3.) Hike for mushrooms, fishing is also quite promising niche. Answer the question of how often urban residents walk on mushrooms or leave for fishing? The answer is simple, and almost never, and the main reason is that they are just too lazy to allow, engage in organizing and spend their nerves and time for the whole process, but if you offer them a ready-made decision, I think you will not be left without customers.

4.) Trips to healing sources. For example, in places for the adoption of mud baths or hot natural springs. Such ecotourism is mainly organized for older people. Of course, it's a little more difficult to work with such a clientele, but still quite real.

5.) Several days of living in a rustic house.

6.) A full-fledged recreation center in the forest.

Structure for relaxing in nature.

Environmental tourism (or ecotourism) is a special form of travel, in which holidays in nature are combined with the knowledge of its objects and phenomena. The term ecotourism was proposed by the Mexican economist-ecologist Hector Tseballos-generous in the 1980s, when there were obvious changes in tourist priorities. Instead of the hot sun, more and more often, the preference began to be given to shady forests, and instead of large cities - settlements of traditional nationalities.

Environmental tourism - a special sector of the industry tourist, which is estimated to cover about 12% of the tourist market at a rate of growth 2-3 times higher than the growth rates of the entire tourism industry. Every year, the needs of ecotourism produced goods and services in the amount of $ 55 billion, which is 25% of international trade in services and 12% of gross global product.

The basis for the development of ecological tourism is the three main principles. The first one is part of the revenues received from the service of tourists, remains on the ground and goes to the protection of nature; The second is obligatory to comply with environmental requirements, which are formulated in special laws; Third - Tourist environmental trip is performed with research and cognitive objectives. Thus, one of the most important characteristics of ecological tourism is environmental education.

Several varieties of ecological tourism. Scientific Ecotourism - allows you to receive information about remote and little learned areas. It is used in scientific research, as well as in planning the development and organization of ecological tourism itself. A small number of tourists are engaged in purely scientific ecotourism. Recently, in scientific field research, which does not require high qualifications, the help of ordinary volunteer tourists has increasingly begun to be used. Many of them are happy to combine outdoor recreation with such exotic activities as collecting eggs of rare species of turtles somewhere in Costa Rica or counting the number of ungulates in the reserves of Russia.

Educational ecotourism. Each eco-trip has educational goals. The objects of cognitive, as well as scientific, ecotourism are some of the most interesting biological species from the point of view of observation, such as, for example, elephants, lions, other large species of predators and ungulates in East Africa and Asia. Before the war in Rwanda, a specially created gorilla sanctuary was very popular among foreign tourists. Recreational ecotourism allows, in addition to cognitive, to realize the recreational element of ecotourism, which includes sports tourism, mountaineering, skiing, horseback riding, water and hiking trips and other types of active and passive recreation. Natural objects such as mountains, canyons, caves, rivers and lakes play an important role in the development of recreational ecotourism. Agrotourism (or agroecotourism) is becoming more widespread - tourism in rural areas, in which tourists during their holidays lead a rural lifestyle on farms and farms. The development of this type of tourism is most relevant for the countries of Western Europe and the United States.

The most popular activities of ecotourists are (in descending order) - hiking, bird watching, film and photography, ecosafaris, camping, visiting mountains and mountaineering, fishing, water tourism (rafts, kayaks, canoes), botanical excursions, archaeological and paleontological tourism, speleotourism, observation of exotic butterflies.

The objects of ecotourism can be not only natural, but also cultural sights, natural-anthropogenic (formed with the participation of humans) landscapes, where traditional culture is a single whole with the natural environment.

Ecological tourism is one of the most dynamic and promising forms of tourist activity. Provided it is properly developed, it can play an important role in resolving the current socio-economic crisis, as it contributes to the protection of nature and traditional cultures. In many territories, environmental tourism can be a branch of specialization, representing a competitive alternative to the destructive nature of economic activities.

In the development and organization of environmental tourism, international organizations are active. Among them are the World Foundation for Wildlife Fans, the International Union of Nature and Natural Resources, the World Wildlife Protection Fund (WWF), UNESCO. The Special Committee for UNESCO assigns the status of a "World Heritage Monument" by natural territories representing exceptional interest and worldwide value. These territories of the government of the respective countries are obliged to maintain in immunity, in return, they receive significant scientific and financial support from the international community.

Environmental tourism - traveling to relatively undischarged or unpolluted areas with unique natural objects. Ecotourism is natural tourism, which includes the study of the environment and serves to improve the situation in this environment. The basis of ecotourism is the concern for the environment. The organization of a trip with a limited number of participants in natural zones with a possible visit to places presenting cultural interest in the aim of implementing various projects for the protection and rational use of natural resources. According to the International Organization of Ecotourism, "Environmental Tourism is a responsible journey into natural zones, areas that preserve the environment and supporting the welfare of local residents."

Ecological tourism is a novelty in the field of entertainment of urban residents who are tired of noise, dust, crowd of people and civilization. The fact that for a rural person is commonplace, for urban - exotic. This business has its advantages: the uniqueness and availability of people in almost any region. In addition, it does not require large investment and is quite simple to find personnel for low payment. Therefore, the business idea has its prospects. But it is necessary to develop a business plan for ecotourism for a successful discovery and organization of this case. An example of it will we imagine in this article.

Summary of the project

Open our ecotourism object 100 km from a large metropolis in a quiet clean village, not far from the forest, where there is a large playground for walking. It is planned to start with a small, gradually expanding leisure opportunities and increasing the number of services. In our ecological resort there will be ordinary houses that we will rent from local residents, an area for a tent camp, we will rent a lake and an area for walking and leisure. The facility will operate every day without weekends and holidays. Applications are made by phone or online on a prepaid basis.

Main target audience:

  • Couples from 30 to 45 years old.
  • Families with children.
  • Groups of young people under 30.

There are practically no competitors in this area. You can form a business as you please, but with a focus on a specific target audience.

Analysis of potential risks will help reduce financial losses. Our ecotourism business plan with calculations will allow you to calculate costs, business investments and estimated profitability.

Registration and registration

At first, you can work without registration if the business is a means of additional income. If the number of clients increases and the direction develops, it will be necessary to register the company with the tax authorities. We will apply for the issuance of an individual entrepreneur certificate by choosing a simplified taxation system of 15%. You will also need to indicate the OKVED code 79, which allows us to work in the field of tourism.

Having paid a state fee to register an individual entrepreneur, you will need to obtain permission to keep people in the premises, on the territory, etc. We will also feed our guests, respectively, it is necessary to obtain permits from Rospotrebnadzor and SES.

The costs of registration, processing and permits will amount to 10 thousand rubles.

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